How Design Thinking Helps in Solving Issues of Corporate Culture

HOW DESIGN
THINKING HELPS IN
SOLVING ISSUES OF
CORPORATE CULTURE
Student’s name:

What is
design
thinking?
 Design thinking is a process of understanding the
problems and producing some innovative and
compelling solutions (Sniukas, Lee & Morasky, 2016).
It is often considered to be the key of improving
organisational culture. It is customer centric and
human centred process that leads to creative and
profitable solutions (Bardach & Patashnik, 2015).

The
problem:
Solving Implicit Gender Biases In The
Workplace with Design Thinking tools and
techniques

Tool 1:
Journey Mapping
“This tool teaches us how to follow
customers home and develop a deep
understanding of their lives and the
problems they struggle with” (Dove,
Reinach & Kwan, 2016).
Outcomes-
It is useful for seeing the path but it does
not build much empathy as we thought it
would. At this stage we have made a
journey mapping for our entire process of
solving the use (Bardach & Patashnik, 2015).