Design Thinking and Corporate Structure of Agendize

Running head: SaaS
SaaS
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction:................................................................................................................................1
Corporate structure and its type:......................................................................................................1
Design systems:...............................................................................................................................2
Design value: The design ladder:................................................................................................2
Non-design-.................................................................................................................................3
Design as form giving-................................................................................................................3
Design as a process:.....................................................................................................................4
Design as a strategy:....................................................................................................................4
The design value:.........................................................................................................................4
The current position of Agendize on the design ladder including analysis:................................4
The design value score card:........................................................................................................5
Beyond Strategic Design:............................................................................................................5
The role of design in organization: Recommendations and reason on importance of design
thinking process:..........................................................................................................................5
Key assets of the organizations:......................................................................................................6
The network structure:.....................................................................................................................7
Managers:....................................................................................................................................7
Consultants:.................................................................................................................................8
Administrators:............................................................................................................................9

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Engineers:....................................................................................................................................9
Technicians:...............................................................................................................................10
Key partners...............................................................................................................................10
Vendors:.....................................................................................................................................11
Creative values:.............................................................................................................................12
References:....................................................................................................................................13

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Introduction:
Customer acquisition, engagement and retention have emerged into so important aspects
of business as well as the very base of revenue generation. Customer retention and management
is no longer limited to a mere business aspect. They have grown crucial to such an extent that
there are customer engagement companies which offer platforms dedicated to customer
acquisition, management and retention. Business organisations from diverse markets like
financial services and automobile sectors today hire these customer platform management
companies to manage their customer operations. The customer management companies on their
part have grown and evolved into multinational corporate organisations empowered with capable
corporate structure and business designs. The customer management companies in turn have
strong marketing analysis driven technologically developed designs. The aim of the paper is to
delve into marketing analysis strategy of Agensdize, the customer management company serving
global giants like France, Canada, Mexico and the United States. The ‘About Agendize’ page of
the official website of the company shows that Agendize serves companies like Nissan and
Allianze itself bears testimony to the strength of its marketing design. The paper would delve
designing a strategy of Agendize and its application by the company based on the client
expectations.
Corporate structure and its type:
The corporate structure of Agendize stands on an able team of leaders with the founder
and the president, Alexandre at the helm. The important leadership position in the company
consists of director of administration and finance, director of human resources, director of
marketing, graphic & web designing, digital marketer, digital marketing and communication
specialists, directors of projects, customer success manager, VP sales and marketing, director of

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strategic accounts, director of business unit banks, sales team manager, key accounts manager,
VP of engineering & IT, senior developer, web developer, scrum master, UX designer and
product director. It is evident from an analysis of the leadership team of Agendize described
above that the corporate structure of the company is crystallised around providing customer
acquisition as well as customer management services to its business customers. The corporate
leadership structure of Agendize draws its support from more than 50 employees from as many
as seven countries. Finally it can be inferred considering the pressing needs of customer
management and the dynamic business customer demands that corporate structure of Agendize is
tall in nature.
Design systems:
The following are the components of design systems of Agendize:
Design value: The design ladder:
The design ladder is a tool which measures the rate of use of design in product designing
in different companies in different stages. The entire tool stands on the hypothesis that there is a
strong positive link between supernormal revenue generation of companies and their use of
designs at different stages. The ladder or the tool further stands on the convention that design can
bring about positive transformations in the overall business SaaS products dependent on its rate
of usages.

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The following are the four steps of design ladder:
Non-design-
The design is the intangible part of the product in which expectations of clients/customers
plays very minor role. The design depend less on technology and more an aesthetics. It can be
pointed this step is not for Agendize considering the fact that manufacture of SaaS and customer
management software require high use of design. This is first step of the design ladder on which
Agendize needs to focus. This is in fact the basic step in which the company can again
information of the expectations and requirements of the clients. This would lead to the next step
where the software developers of Agendize would give the expectations of clients which is
intangible in the first step, a form by incorporating them in the future software versions.