Design Thinking for Managers

This presentation discusses the use of design thinking tools to resolve sales issues faced by Tomtom due to cheaper smartphones and free availability of Google maps. The tools discussed include visualization, journey mapping, value chain analysis, mind mapping, brainstorming, concept development, assumption testing, empathy map, customers co-creation, observation, and storyboard prototyping. The presentation also suggests future actions and concludes that design thinking tools can effectively resolve sales issues.