Design Thinking Education Infographic: Stages, Challenges, and Benefits

What is design thinking?
o It refers to the collaborative, people-centered and action-
oriented way of understanding and solving problems
(Curedale, 2018).
o It’s a tool of creativity in the hands of creative people.
o The CEO of IDEO known as Tim Brown defines design
thinking as a human-centered perspective to innovation
whereby both the needs of people and business are
integrated for success.
o In innovation, the design thinking concept seeks to
minimize uncertainty through developing a series of
frameworks that help understand the needs of a customer
(Lockwood, 2010).
o The design thinking methodology efficiently promotes;
 Better understanding of customer needs.
 Innovation of radical solutions.
 Accessing untapped potential.
 Standing out from competitors.
1. Empathy
This stage involves the ability to determine the wants,
opinions, needs and values of the end consumers (Razzouk &
Shute, 2012).
2. Define
In this phase, the challenge is defined. Designers create new
brand pictures to assist in the generation of desired outcomes
and ideas.
In innovation
DESIGN THINKINGEducation Infographic
Introduction
Stages of design thinking
3. Ideate
In this stage, a large pool of ideas that can come up with the
solution are written down, discussed and sketched.
4. Prototype
In this phase, experimental manifestations of different
concepts and ideas are created (Liedtka, 2015). However, the
ideas should be easily understandable.
5. Test
This stage involves presenting the design ideas to the end
users so as to collect feedback on the outcome of the design
idea.
o The core themes that contribute to the challenges in
integrating design thinking in innovation include;
 User focus.
 Problem framing.
 Visualization .
 Diversity.
o As a means of promoting innovation and creativity, design
thinking acts as a means to align and a predictive
mechanism (Martin, 2009).
o Curedale, R. (2018). Design Thinking: Process & Methods
Guide. Design Community College Incorporated.
o Liedtka, J. (2015). Perspective: Linking design thinking
with innovation outcomes through cognitive bias
reduction. Journal of Product Innovation
Management, 32(6), 925-938.
o Lockwood, T. (2010). Design thinking: Integrating
innovation, customer experience, and brand value.
Skyhorse Publishing, Inc..
o Martin, R. L. (2009). The design of business: Why design
thinking is the next competitive advantage. Harvard
Business Press.
o Razzouk, R., & Shute, V. (2012). What is design thinking
and why is it important?. Review of Educational
Research, 82(3), 330-348.
Challenges
References