Design Thinking For Creativity Assignment

Running head: DESIGN THINKING FOR CREATIVITY
Design thinking for creativity
(Cognizant Technology Solutions, Australia)
Name of the student:
Name of the university:
Author Note

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Design thinking proposal:
Rationale of the organization chosen:
Cognizant is a popular leading professional service organization. This is transforming the
business of clients and an effective operating and technology model for the present digital era. Their
industry-based and consultative approach is helpful for many of the well-known business at
Australia, running much more efficient and innovative business. They have been helping clients to
get done with scale required for transforming the complex business in capitalizing the tremendous
scope of that the latest innovations has been making possible and spending intended by owners,
partners and customers. They have bringing expertise to clients at the nation with the expanding
global delivery base, providing agile, diverse team across the globe present all the time and the local
consultants present in present to collaborate with the clients. There are digital technology and the
industry specific solution addressing issues and scopes that are presented through digital ages. This
strategic partnerships as been providing best-in-cases abilities are brought by them and remains as
the most trusted names in the area of technology (Kupetz 2019).
Reviewing potential usage of Design Thinking approaches by Cognizant,
Australia:
For this the 3I Model is chosen. Its various moments are demonstrated below.
 Inspiration:
o Firstly, there is inspiration. Though the model envisages the path that is non-linear with
different design phases, beginning point is every point is the inspiration. As Cognizant, Australia
implement the model, they require to begin from the opportunity or issues that moves business is to
seek appropriate solutions of the case were they have written the project brief. This brief is the short

DESIGN THINKING FOR CREATIVITY
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and comprehensive document illustrating requirements of company and aims that they need to gain,
limits and assumptions that must be considered and the work is o set-up to begin and measurements
units that must be compared and analyze the advancements.
 Ideation:
o Then there is the ideation. Here, the inspirations are collected with observations and
extensive research. The further step needed is consider the synthesis of what is seen and is been
heard that with the design team of Cognizant, Australia (Osman and Ghiran 2019). At the phase, the
insights collected are been summarized and then from there they find the beginning point for
probable opportunities or solutions for the change towards the aims of that brief. At this place the
most helpful tool is the brainstorming that involves the idea exchanges and creation of various
options. This includes the latest processes, services and products. Here, every alternatives are to be
tested with various prototypes and the simulation of usage and are to be compared for determining
effective convincing ones and find the various disruptive ones.
 Implementation:
o Then, there is the implementation. Here, the best idea that is collected in the prior moment
should be tested for identifying the ultimate solution (Chesson 2017). Further their team is
distinguished to various sub-groups and then develops prototypes and then tests them. At the testing
phase, this occurs as the idea is been upset and then reworked for reacting to the feedback of user
testing that. This must permit to begin as with development is the actually helpful and the perform
solution as per the expectation of users. This totally meets requirements of initial brief. Lastly, there
is the storytelling. Ultimately it is vital to make communication with the latest solution and transfer
the stakeholders and residual part of the world. Here, the value generated come from latest service
and products. The aspect can be also taken care from the side of Cognizant, Australia’s project team,
as not totally with important and large participation (Kavousi, Miller and Alexander 2019).