Design Thinking in Innovation: Principles, Process and Uses

Design thinking is a problem-solving method used by designers that focuses on logic, imagination, intuition and systematic reasoning. This presentation discusses the process of design thinking in innovation, its principles of empathy, creativity and efficiency, and its uses in companies to build good relationships with customers through emotional, experience, process and functional innovation.

“DESIGN THINKING IN
INNOVATION”
Design thinking is the method of
solving problem which is used by the
designers for the clients. Its focuses on
the logic, imagination, intuition and
systematic reasoning (Liedtka,
Salzman, & Azer, 2017).
Process of design thinking inProcess of design thinking in
innovationinnovation
Identify the problem.Identify the problem.
Observe the problem.Observe the problem.
As per the analysis, findAs per the analysis, find
the solution and idea.the solution and idea.
Testing the new ideas.Testing the new ideas.
Implement theImplement the
ideaidea(Callahan, 2018)..
Uses
Design thinking innovation uses by the
companies to make the good relationship
with the customer. Emotional innovation,
experience innovation, process innovation
and functional innovation help to make the
brand relationship by combing iwith the
design thinking (Frow, Nenonen, Payne, &
Storbacka, 2015).
References
Liedtka, J., Salzman, R., & Azer, D. (2017). Design thinking for the
greater good: innovation in the social sector. US: Columbia University
Press.
Callahan, E. (2018). Cross-Cultural Empathy: Learning About Diverse
Users in Design Thinking Process. In International Conference on
Human-Computer Interaction. New york: Springer, 236- 240.
Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co‐
creation design: A strategic approach to innovation. British Journal of
Management, 26(3), 463-483.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking:
The concept in idea and enactment. Creativity and Innovation
Management, 25(1), 38-57.
Glen, R., Suciu, C., & Baughn, C. (2014). The need for design thinking in
business schools. Academy of Management Learning &
Education, 13(4), 653-667.
Design thinking helps to satisfy the customer needs
by focusing on the design innovation (Carlgren,
Rauth, & Elmquist, 2016).
Principles
•Empathy
•Creativity
•Efficiency (Glen, Suciu, &
Baughn, 2014).