Design Thinking in Context of Innovation

This presentation discusses the concept of design thinking and its role in the innovation process. It covers the process of design thinking, the importance of a design mindset, the ideal team composition, and the business environment required for innovation. The presentation also highlights the opportunities for businesses to use design thinking in their transformation process.

““DESIGN THINKING IN CONTEXT OF INNOVATION”DESIGN THINKING IN CONTEXT OF INNOVATION”
Design Thinking
Design thinking is a technical
method that offer solutions-
based method to solve various
problems. (Beckman & Barry,
2007).
Design mindset in Innovation
Process
The concept of design mindset became
very popular as it reduces the risks and
uncertainty of innovation by involving
users and customers via a series of
patterns to learn, examine and refine the
concepts (Dam & Siang, 2009).
Innovation is everywhere at
the moment. It is the
development new products
and services to meet
customers’ needs.
Businesses has opportunities
to use design thinking in
innovation process (Brown
& Wyatt, 2010).
.
Process of Design Thinking
Design
Mindset
Design mindset
develops a open
mindset and
collaborative
mindset that is a
good balance of
both imagination
and logics to
develop
innovative
solutions.
Team
Team should have
such a composition in
which people uses
Cross-cultural and
disciplinary and
innovative ideas
(Razzouk & Shute,
2012).
Environment
Develop an
business
environment that
involves such
thinking patterns,
knowledge of
things that assist to
innovate
(Lockwood,
2010).
.
Business
transformation
References:
Dam, R. & Siang, T. (2018). Design Thinking: New Innovative Thinking for New Problems. Retrieved
from: https://www.interaction-design.org/literature/article/design-thinking-new-innovative-thinking-for-
new-problems
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-
43.
Razzouk, R., & Shute, V. (2012). What is design thinking and why is it important?. Review of
Educational Research, 82(3), 330-348.
“We can’t Solve
problems by using the
same kind of thinking
which we used to create
them.” (Dam & Siang,
2018)
-Albert
Einstein