The Essence of Design Thinking: Inspiring Innovation

Concept of design thinking
A methodology , designer
develops for solving problems
that are complex and requires
innovative thinking (Beckman
& Barry ,2015). It reflects the
designer mind-set and the
ability to think independently
(Plattner, Meinel & Weinberg ,
2014)
How design thinking inspires
innovation
Design thinking demands
innovation at each phase of the
design. in order to derive
customer driven solution , it
needs extensive research and
logical thinking (Lockwood ,
2016). It offers structured frame
work for to understand and
pursue innovation (Owen ,
2016).
Why design thinking
is preferred
Due to huge
commercial success
of design driven
companies like Apple,
IBM, Nike ,
companies now likes
to think from
designer perspective
so that the products
appeal to the
customer (Thomke &
Feinberg , 2015).
• Beckman, S. L., & Barry, M. (2015).
Innovation as a learning process:
Embedding design thinking. California
management review, 50(1), 25-56.
• Brenner, W., & Uebernickel, F. (2016).
Design Thinking for Innovation.
Research and Practice.
• Johansson Sköldberg, U., Woodilla, J., &‐
Çetinkaya, M. (2016). Design thinking:
past, present and possible futures.
Creativity and innovation management,
22(2), 121-146.
• Lockwood, T. (2016). Design thinking:
Integrating innovation, customer
experience, and brand value. Skyhorse
Publishing, Inc.
• Owen, C. L. (2016). Design thinking:
Driving innovation. The Business
Process Management Institute, 1-5.
• Plattner, H., Meinel, C., & Weinberg, U.
(2014). Design thinking. Landsberg am
Lech: Mi-Fachverlag
• Thomke, S. H., & Feinberg, B. (2015).
Design thinking and innovation at
Apple. President and Fellows of Harvard
College.
The essence of design thinking
There are five main phases of design thinking :
Define:
The problems needs to be defined first
Ideate:
Then the design should be validated with a proper
idea that resonates with the defined problem
Prototype:
According to the idea formulated in the previous
step an prototype has to be prepared for test
purpose
Test :
The prototype needs to be tested to find out the
strength of the design and how well it align with
the problem defined initially.
Empathize:
The problems with the design as identified in the
test phase must be prioritized in this phase so
that modification can be done accordingly.