Role of Empathy in Design Thinking

This presentation explores the role of empathy in design thinking. It discusses how empathy helps designers consider the needs of customers, maximize customer satisfaction, and generate creative solutions. The presentation also provides references for further reading on the topic.

“Design Thinking”
Empathy
important for
design thinking?
References
•Think Jar. (2019). EMPATHY IN CREATIVITY AND DESIGN
THINKING. Retrieved from:
https://thinkjarcollective.com/articles/empathy- in-creativity-and-
design-thinking/
•Open learn. (2019). design thinking. Retrieved from:
https://www.open.edu/openlearn/ocw/mod/oucontent
/view.php?id=67886&section=2
•Davis, M. H. (2018). Empathy: A social psychological
approach. Routledge.
•Cuff, B. M., Brown, S. J., Taylor, L., & Howat, D. J. (2016).
Empathy: a review of the concept. Emotion Review, 8(2),
144-153.
•Chapman, J. (2015). Emotionally durable design: objects,
experiences and empathy. Routledge.
•Callahan, E. (2018, July). Cross-Cultural Empathy: Learning
About Diverse Users in Design Thinking Process.
In International Conference on Human- Computer
Interaction (pp. 236-240). Springer, Cham.
•Köppen, E., & Meinel, C. (2015). Empathy via design thinking:
creation of sense and knowledge. In Design thinking research(pp.
15-28). Springer, Cham.
• Helps the designer to
consider the innovative ideas in
relation to the needs of the
customers (Callahan, 2018).
• It helps in maximizing the
satisfaction level of the
customers.
•Boost creative solutions for
the issues (Cuff, Brown, Taylor
& Howat, 2016).
Meaning of
empathy ..????
It is concerned with the feelings
and emotions of the individual that
is important to be considered by the
designers (Davis, 2018).
Role of Empathy in design
thinking
1.Empathy assist the designers to put his assumptions on
the other side (Chapman, 2015).
2.It helps to analyze the needs of the users.
3.Boost creative solutions that helps the designers to solve
the issues (Köppen & Meinel, 2015).
(Source: Open learn., 2019).
(Source: Think Jar,2019).

• Think Jar. (2019). EMPATHY IN CREATIVITY AND DESIGN
THINKING. Retrieved from:
https://thinkjarcollective.com/articles/empathy- in-creativity-and-
design-thinking/
• Open learn. (2019). design thinking. Retrieved from:
https://www.open.edu/openlearn/ocw/mod/oucontent
/view.php?id=67886&section=2
• Davis, M. H. (2018). Empathy: A social psychological approach.
Routledge.
• Cuff, B. M., Brown, S. J., Taylor, L., & Howat, D. J. (2016).
Empathy: a review of the concept. Emotion Review, 8(2),
144-153.
• Chapman, J. (2015). Emotionally durable design: objects,
experiences and empathy. Routledge.
• Callahan, E. (2018, July). Cross-Cultural Empathy: Learning
About Diverse Users in Design Thinking Process.
In International Conference on Human- Computer Interaction (pp.
236-240). Springer, Cham.
• Köppen, E., & Meinel, C. (2015). Empathy via design thinking:
creation of sense and knowledge. In Design thinking
research(pp. 15-28). Springer, Cham.