The Importance of Design Thinking Mindset in Business

Introduction
In this highly competitive business world, each and every business
owner is rushing to find proper solution to the sharply increasing
needs and demands of the market otherwise it is difficult fir them to
survive and run businesses. Therefore, recent trend has been focusing
on design thinking mindset which is able to bring variety in the
product and process and exactly caters the needs of the markets.
Design mindset is a process where the designers first identify the
requirements of the clients and match the scope of development with
their unique ideologies to maintain the growth of the business. To the
experts like Khanduja, Bihola and Dave (2017), the DT mindset
actually depends on the designer’s intuition, reasoning and
imagination which actually gives the business competitive advantage
in the market.
Defining DT from business
perspective
Gobble (2014) in his study has
referred that DT is the procedure for
investing to solve all the ill-defined
matters, by acquiring as well as
analyzing information. The
designers thus post solutions for
any kind of problems rating to
product or service though planning
or designing in their business fields
(Brenner, Uebernickel & Abrell,
2016). This is the method of
combining creativity with logic, the
designers can effectively generate
their own insights about the matters
then only introduce the solution to
various issues.
Why is DT utmost important?
The contemporary designing for business
as well as engineering fields have
identified the urgency for imply design
mindset practice. As the more the
companies get creative designers, more it
can expand in all aspect (Zeng, 2018).
The style of creative thinking of the
designers have cumulative influence to
plan business exactly matching the needs
of the markets. This is the reason why the
twenty-first century business education
system across is enhancing necessity to
incorporate such aspects.
The survey on the undergraduate students have disclosed that they perform better when the
methodology supporting designing thinking has been adapted in their studies. The outcome has
demonstrated a positive result hence the business studies across the world can apply them to grab the
markets more effectively through these designers (Lande, 2016).
DT and Innovation
In order to gain the competitive advantage, the firms are changing their
attitudes and supporting DT mindset in the organization. These firms are
strengthening innovation procedures both in terms of product as well as
management. Hence the designers or planners are getting importance to
implement design thinking in the organizations (Daniel, 2016). As DT
combines, the imagination and creativity of the designers hence pathway for
innovation becomes easier. Hence the organizations are able to bring variety in
their services in one hand and properly utilizing the skills of the employees
without imposing anything on them. Therefore, design mindset is mandatory
for a firm to flourish.
Brenner, W., Uebernickel, F., & Abrell, T. (2016). Design thinking as mindset,
process, and toolbox: Experiences from research and teaching at the university of
st.gallen. () doi:10.1007/978-3-319-26100-3_1
Daniel, A. D. (2016). Fostering an entrepreneurial mindset by using a design
thinking approach in entrepreneurship education. Industry and Higher
Education, 30(3), 215-223. doi:10.1177/0950422216653195
Gobble, M. M. (2014). Design thinking. Research Technology Management, 57(3),
59-61. doi:10.5437/08956308X5703005
Lande, M. (2016). Catalysts for design thinking and engineering thinking: Fostering
ambidextrous mindsets for innovation. International Journal of Engineering
Education, 32(3), 1356-1363.
Zheng, D. (2018). Design thinking is ambidextrous. Management Decision, 56(4),
736-756. doi:10.1108/MD-04-2017-0295