DESIGN THINKING??!.

DESIGN THINKING- GETTING
STARTED WITH EMPATHY
EMPATHY IS THE MOST IMPORTANT
ELEMENT IN THE DESIGN THINKING
PROCESS AND IS THE FIRST STEP OF
HUMAN CENTRED DESIGN. IN
SIMPLER TERMS, IT IS THE ABILITY
TO SEE THE WORLD THROUGH OTHER
PERSON’S EYES AND EXPERIENCES
THINGS IN A WAY THE DO (Köppen &
Meinel, 2015).
DESIGN
THINKING??!
DESIGN THINKING IS A CONCEPT
THAT CENTRES AROUDN THE
APPLICATION OF INNOVATION
AND CREATIVITY TO THE ACTION
PLANS, DECISION MAKINGS AND
PROBLEM SOLVINGS OF HUMAN
BEINGS (Gasparini, 2015)
STAGES OF
DESIGN
THINKING
PROVIDES A DEEP UNDERSTANDING OF THE PROBLEMS
AND ACTUAL REALITIES OF THE PEOPLE THE DESIGN IS
DESIGNED FOR. IT HELPS IN GAINING OF DEEPER
UNDERSTANDING AND APPRECIATION OF PEOPLE’S
FEELINGS, EMOTIONS AND NEEDS (Chapman, 2015).
EMPATHY-OBSERVE,
ENGAGE AND IMMERSE
THINK
AND FEEL
HEAR
SEE
SAY AND
DO
PAINS
GAINS
EMPATHY MAPPING
“PROPLE IGNORES
DESIGNS THAT IGNORES
PEOPLE”
EMPATHY IS CRUCIAL TO THE SUCCESS OF A
BUSINESS AS IT PROVIDES A SENSE OF
DESIRABILITY, FEASIBILITY AND VIABILITY
TOWARDS THE RIGHT SOLUTION (Gasparini, 2015).
WHEN THE DESIGNER ENGAGES
WITH THE PEOPLE THEY DESIGNS
FOR, BEING CONSCIENTIOUS AND
KEEPING UP OF AN OPEN MIND OF
DEVELOPING EMPATHY IS THE
SUCCESS KEY TO THE PROCESS OF
DESIGN THINKING (Köppen &
Meinel, 2015).
EMPATHT UNCOVERS THE LATENT NEEDS AND
EMOTIONS OF THE PEOPLE FOCUSED IN THE
DESIGN THINKING PROCESS (Chapman, 2015).
DESIGNING WITH EMPAHTY- THE EMBRACE
WARMER (SUCCESS)
DESIGNING WITHOUT EMPATHY- GOOGLE GLASS
(FAILURE)
REFERENCES
Chapman, J. (2015). Emotionally durable design: objects, experiences and empathy. Routledge.
Gasparini, A. (2015, February). Perspective and use of empathy in design thinking. In ACHI, The Eight International Conference on Advances in Computer-Human Interactions(pp. 49-54).
Köppen, E., & Meinel, C. (2015). Empathy via design thinking: creation of sense and knowledge. In Design thinking research(pp. 15-28). Springer, Cham.
SUMMARY