The Importance of Empathy in Design Thinking

This presentation explores the concept of empathy in design thinking and its significance. It discusses how empathy helps designers create a connection with customers, understand their mindset, and build products accordingly. The presentation also highlights the role of empathy in analyzing the mindset of workers through design thinking.

“Design
Thinking”
• Helps designer to create the
empathy with customers.
• Helps to know the mindset of the
customer in relation to the
products and services (Dorst,
2011).
• It gives the idea to the designers
to build products accordingly
(Welsh & Dehler, 2013).
• The mindset of workers can be
analyzed easily by considering
design thinking (Brown, 2008).
Empathy?
•Empathy is related with the
ability of seeing world with the
eyes of the other individual.
• In relation to design thinking,
empathy can be elaborated as a
proper understanding of issues
and truth of the other
individuals(Leifer & Steinert,
2011).
Its importance in
relation to design
thinking
References
•Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
•Dorst, K. (2011). The core of ‘design thinking’and its application. Design studies, 32(6), 521-532.
•Leavy, B. (2010). Design thinking–a new mental model of value innovation. Strategy & leadership, 38(3), 5-14.
•Leifer, L. J., & Steinert, M. (2011). Dancing with ambiguity: Causality behavior, design thinking, and triple-loop-learning. Information Knowledge Systems Management, 10(1-
4), 151-173.
•Welsh, M. A., & Dehler, G. E. (2013). Combining critical reflection and design thinking to develop integrative learners. Journal of Management Education, 37(6), 771-
802.
•Bayburtsyan,T.(2017). Design Thinking For Software Developers. Retrieved from: https://medium.com/@tigranbs/design-thinking- for-software-developers-bbd2f863c6f7
•Zurb. (2019). You're Design Thinking Too Much. Retrieved from:https://zurb.com/blog/you-re-design-thinking-too-much
Source: Bayburtsyan,2017.
Source: Zurb, 2019.

References
• Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
• Dorst, K. (2011). The core of ‘design thinking’and its application. Design
studies, 32(6), 521-532.
• Leavy, B. (2010). Design thinking–a new mental model of value
innovation. Strategy & leadership, 38(3), 5-14.
• Leifer, L. J., & Steinert, M. (2011). Dancing with ambiguity: Causality
behavior, design thinking, and triple-loop- learning. Information
Knowledge Systems Management, 10(1- 4), 151-173.
• Welsh, M. A., & Dehler, G. E. (2013). Combining critical reflection and design
thinking to develop integrative learners. Journal of Management
Education, 37(6), 771-802.
• Bayburtsyan,T.(2017). Design Thinking For Software Developers. Retrieved
from: https://medium.com/@tigranbs/design-thinking- for-software-
developers-bbd2f863c6f7
• Zurb. (2019). You're Design Thinking Too Much. Retrieved
from:https://zurb.com/blog/you-re-design-thinking-too-much