Design Thinking Techniques for Innovation: A Comprehensive Overview

DESIGN THINKING
TECHNIQUES
NAME OF THE STUDENT
STUDENT ID
NAME OF THE UNIVERSITY

VISUALIZATION
 THE METHOD INVOLVES IMAGES AND
PICTORIAL PRESENTATION FOR THE
AUDIENCE TO OBTAIN INSIGHTS BY
THINKING (SCOTT, 2015).
 THE PROCESS IS A SELF ADMINISTERED
METHOD WHERE THE INDIVIDUAL WILL
TRY TO OBTAIN THE KNIOWLEDGE
FROM HIS OWN THINKING.
 THE GROUP IS ABLE TO EVALUATE THE
CHALLENGES IN IMPLEMENTATION OF
THE METHOD WITH A PRECISE FOCUS
ON THE MISINTERPRETATION OF THE
MESSAGE SHOWN IN THE VISUALS.

JOURNEY MAPPING
 THE METHOD FOLLOWS THE CUSTOMERS’ JOURNEY
WHILE INTERACTING WITH ANY ORGANIZATION
REGARDING THE SERVICE OR ANY PRODUCT OF
THAT PARTICUALR ORGANIZATION.
 THE METHOD FOLLOWS FOUR STEPS WHICH ARE
INQUIRY OR AWARENESS, COMPARISON,
CONSIDERATION, PURCHASE, INSTALLATION,
RETENTION AND ADVOCACY (LEMON & VERHOEF,
2016).
 THE GROUP IS ABLE TO ASSESS THE CHALLENGES
IN IMPLEMENTATION OF THE METHOD IN THE FORM
OF CUSTOMER’S VARYING EMOTION WHICH WILL
BE SIGNIFICANTLY AFFECTING THE JOURNEY
MAPPING OF THE CUSTOMER.

RAPID CONCEPT
DEVELOPMENT
• THE METHOD INVOLVES THREE STAGES.
• THE FIRST ONE IS THE CONNECTION BETWEEN
CUSTOMER DEMANDS ALONG WITH THE VALUE
CHAIN INSIGHTS WHICH CREATES IMPORTANT
IDEAS (PRAKASH, SRIDHAR & ANNAMALAI, 2014).
• THE NEXT ONE IS THE CONVERSION OF THE IDEAS
IN FORM OF EXCITING BUSINESS CONCEPTS.
• THE THIRD ONE IS THE ELABORATION OF THE
BUSINESS DESIGN BASED ON THE CONCEPTS.
• THE MAJOR CHALLENGE IN THE IMPLEMENTATION
DETECTED BY THE GROUP IS THE POSSIBILITY OF
THE ASSOCIATION OF IMPURITY ALONG WITH THE
MARKET INSIGHTS.