Design Thinking Techniques

Running Head: DESIGN THINKING TECHNIQUES
Design Thinking Techniques
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1DESIGN THINKING TECHNIQUES
Table of Contents
Introduction......................................................................................................................................2
Customer Journey Mapping.............................................................................................................2
Assumption Testing.........................................................................................................................3
Visualization....................................................................................................................................3
Storytelling......................................................................................................................................4
Rapid Concept Development...........................................................................................................4
Customer Co-Creation.....................................................................................................................5
Conclusion.......................................................................................................................................5
Reference and Bibliography............................................................................................................7

2DESIGN THINKING TECHNIQUES
Introduction
Design thinking is a process by which organizations solve their organizational problems
using various design thinking principles. It benefits the organizations in identifying the
opportunities, enhancing innovation and advancing their business operations (Liedtka, 2015).
Market giants such as IBM, Apple, Nike, Kaiser Permanenete have used design thinking in their
organizations to gain a competitive advantage over their rivals and create innovative products
and services. The design thinking also helps to unlock cultural change. The companies which
design thinking tool and techniques are more responsive to their customers and subsequently
more successful (Keshavarz & Mazé, 2013). The fundament elements of design thinking are
researching, ideating, defining the problem, prototyping and iterating. This paper will
demonstrate different design thinking techniques applying which an organization can develop
their competitive advantages. The paper will also analyze the hindrances that come across while
implementing these techniques.
Customer Journey Mapping
A customer journey map is the single diagram consisting of different diagrams that
display the phases of interaction between the company and the customer. Customer mapping is
important for gauging how the customers are engaging with the company. The journey maps
help to get the detailed information about what kind of outlets the customers are using the most.
The companies can work accordingly to provide better services to the customers in their own
preferred way (Fay et al., 2015). There are four stages of creating a customer journey map. These
are inquiry, comparison, purchase and installation. There is a variety of tools to create customer
journey maps but the organizations face difficulty in design thinking when customer emotion