Design Thinking, Thinking Styles and Brainstorming for Entrepreneurship Essay

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Entrepreneurship
Essay
6/23/2018
#04074

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Topic 1: Design Thinking
Design thinking can be defined as the creative strategies and methods that are used to design
the program or some event. This design thinking is developed to resolve the problems faced
by the professional and other persons. Design thinking can be defined as the problem-solving
approach that focuses on people to make their life simpler. Innovations often start with the
solution to the difficult challenges. The innovator can be the designer of new ideas and
strategies that used to implement the new changes in the plans and policies. The person who
is creative in mind can use the concept of design thinking in its process (Qiu and Duan,
2014).
The design thinking process is given by the Hasso-Plattner Institute of design at Stanford.
There are 5 steps from which the process of design thinking is used to solve the problems are
as follows:
1. Empathise
Empathise is the first step in design the thinking process. This step is done to get the
thoughtful summary of the problem and tries to get the solution for the same. This
step involves consulting the experts to get the solution.
2. Define
In this step, all the information gathered during the stage of the empathizing stage is
collected. This step will give assistance to designers to get creative ideas to start
structures, purposes and any other element that allows solving the problems.
3. Ideate
During the third stage that is ideate in the process of design thinking designers are
ready to start and creating the ideas. This ideate is done by the various techniques
which include brainstorming, Delphi technique, brain write and scamper. In this team

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members are able to think out of the box to generate something new and innovative
by viewing the problems.
4. Prototype
The prototype is found to be the experimental phase in the process. In this phase, the
goal is to recognize the greatest likely answer for each of the difficulties identified in
the first three phases. The answers are applied inside these prototypes and one by one
they are judged, improved and investigated.
5. Test
Designers test the complete thought deeply to ensure that the solutions design
identified for the problem is relevant or not. This stage is the last and final stage of the
model. In this stage, the alteration and changes can be made according to the problem
and requirements (Interaction Design Foundation, 2018).
Using the above steps, design thinking can be applied successfully to different areas and
fields. There are some examples and documents to which it can be visible that the design
thinking can be useful and can be implemented in the process easily without any difficulty.
These include the design thinking for mobility, educators, social innovation, teaching kids
and for social innovation. Every person can be involved in the solving the problem by using
the design thinking. Using the innovation in the design of thinking makes the organization to
integrate with the individual’s needs (Sternberg and Zhang, 2014).
Topic 2: Thinking Styles
The thinking style is the individual concept in which each and every person thinks differently
in the same matter. All people in the world have a different perception to think and reflect
their ideas. There can be different styles of thinking which include the pragmatic style,
cognitive styles, idealist thinker etc. cognitive style is one of the styles in which there is a