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Design Thinking Tools: A Comprehensive Guide

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Added on 2024/06/28

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This presentation explores various Design Thinking tools, providing a comprehensive understanding of their definitions, outcomes, and applications. From visualization and journey mapping to value chain analysis and mind mapping, each tool is examined in detail, highlighting its role in problem-solving and innovation. The presentation also delves into the importance of customer co-creation, learning launches, and rapid concept development, emphasizing the collaborative and iterative nature of Design Thinking. By understanding these tools, individuals and organizations can effectively leverage Design Thinking to address challenges, generate creative solutions, and drive impactful results.

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Design Thinking Tools

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Introduction
• Design Thinking is a process which is used by the companies and
organization to sort the various problems related to organizational
operations.
• It also helps in innovating the organizational model work effectively to
achieve organizational goals.
• The business and education are most commonly focused fields for
understanding and implementation of design thinking tools.
• This presentation is purposed to design the different Design thinking tools
to provide understanding on the same.

DT Tool- 1 Visualization
Definition
Visualization refers to the tool which helps
to understand the concept of designed
model to the people in the form of images,
graphics.
The visual concept is effective in dictating
the same idea in the similar manner to every
member of a group.
Application
This enables to understand the concept
more clearly and in the assessment of
real problem. This also enables the group
to identify effective solutions using the
visual concept related to images and
videos.
Outcome
These enable the group in visualizing the
problem and design the innovative technique
to identify effective solution. This also
helped in understanding the problem
effectively and similarly to each member of
a group.

DT Tool- 2 Journey Mapping
Definition
Journey Mapping refers to the tool or
approach in which the experience and
journey of a customer is focused and
assessed. The journey or experience related
to the problem is analysed in this tool.
Application
The application of this tool gives an
administration towards the experience of
the customers. The tool enables in
determining the facts related to the
customer journey throughout the
problem.
Outcome
The result of the Journey Mapping towards
the assessment of problem and its innovative
solution is that it provides perceptions
regarding the problem of the customers and
helps in soluting the problem effectively
within the consideration of customer’s
opinion.

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DT Tool- 3 Value Chain Analysis
Definition
Value Chain analysis refers to the tool in
which the value is analysed for the
innovative solution and its application.
Application
This tool application is effective in
understanding the value of the problem
and its innovative solution. The
application enables to consider the value
to the innovative solution to the problem.
Outcome
The outcome of the tool is that it creates the
need of innovative solution as it presents the
effectiveness or value as well as its solution.
This tool also enables to provide solution by
understanding the value of the innovative
solution.

DT Tool- 4 Mind Mapping
Definition
Mind Mapping is approach of design
thinking in which a conceptual framework
is determined to analyse the problem and
mind network related to various activities
and factors are provided.
Application
The application of this tool enables the
group in providing different mind
networks and mind infulencive activities
to drown the solutions. This tool is
applied in the scenario of generating the
innovative solution.
Outcome
The outcome of this tool enable the group in
providing impactful solutions to the problem
as different minds and activities are
combined to generate an innovative solution.

DT Tool- 5 Assumption Testing
Application
The application of this tool provides the
assumption testing and creating the
hypothetical solutions which may
provide great application. The
application of this tool also enables
assumptions to be true.
Definition
Assumption testing is a tool for identifying
the new development concepts by testing
assumptions and underlying on the fact that
assumptions are true.
Outcome
The outcome of this tool is based on the
different facts and assumptions which are
related with the conceptual framework of the
hypothesis created.

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DT Tool- 6 Customer Co-creation
Application
The application of the tool is done in the
group by considering the customer ideas
to develop solution to the problem. The
customer centric approach in which
customized solution is developed.
Definition
Customer co-creation is a Design thinking
tool in which the customers are approached
for their balanced grouping and effective
understating on the innovative model to be
designed. The new development of concept
is analysed in the customer opinion.
Outcome
This approach is used in assessing effective
solution to the problem and analysing
impactful determination to the tool.

DT Tool- 7 Learning Launches
Application
The learning launches applies in the form
of experiment in which the customers
and their experience are considered. The
joint attraction between customer ideas
and commercial rollout is the method to
apply the same.
Definition
Learning Launches are bridge between
customer co-creation and commercial
rollout. The learning launches provide the
experiment in the marketplace. This tool
keeps sharp focus on the major
assumptions.
Outcome
This tool provides the outcome related to the
effective solution to the problem by which
the group can handle the situation.

DT Tool- 8 Rapid Concept development
Application
The application of this tool in the group
has been conducted by providing
different opinions and ideas towards the
problem and their solution. The best
ideas are selected for the final
development of a concept.
Definition
Rapid concept development is a tool which
determines the quick development of
concept with a use of improvised tools and
discussion on the problem. This tool
generally provides a concept development
for testing.
Outcome
The outcome of this tool determines that the
rapid concept development is a quick and
effective in providing solution.

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DT Tool- 9 Empathy Map
Application
The application of this tool is focused in
providing insight to the customers
segment.
Definition
Empathy map is focused in providing the
solution to the problem involving solutions
related to the deeper understanding to the
customer.
Outcome
This tool provides the result by providing
deeper insight into the customer perceptions
and in understanding the customer segments
which enables effective solutions.

DT Tool- 10 Impact/effort Matrix
Application
The application of the tool is based on
various solutions to the problem. These
solutions are focused to resolve problem
in an effective manner.
Definition
The impact and effort matrix provides the
solutions to the problem and is productive
in determining which of the solutions could
be used effectively for the problem
identified.
Outcome
The outcome to the problem is provided
from the different solutions and is selected
from the best. This enables to generate
effective solution.

DT Tool- 11 Brain Storming
Application
The application of the tool is focused in
providing the effective solution to the
problem related to the innovative
concept. The concept which may develop
the solution for benefiting the
organization is developed under this tool.
Definition
Brain storming is a tool which determines
the solution to the problem by identifying
different ideas by putting brain on to the
solutions to the problem. This is majorly
used for providing innovative solution.
Outcome
The tool disseminates the outcome which is
to be considered for effective solution in the
organization. The DT tool helps in designing
innovative technique under its application.

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DT tool- 12 Five Why’s
Application
The tool is applicable on the problem to
provide a solution to innovative concept.
The use of five steps in this process is
provided in this tool. This is to be done
in a steps and layers.
Definition
Five Why’s is a technique which determines
the application of the tool in innovating the
concept of the new idea by assessing six
sigma techniques. This tool is focused on
Define, Measure, Analyze, Improve and
Control.
Outcome
This tool is an outcome of the problem
in a manner to introduce with a
stepwise and layers to generate a
conclusion. This tool provides clear
and uncomplicated solutions to the
problems.

Outcomes/ Conclusion
• The outcomes from the provided tools are that they enhance the
effectiveness of the solution.
• The solution to the problem is based on the application of the tools.
• The challenge affect the outcomes and brings different results.
• The outcomes can be improved by improvising its application and
managing the group conflicts in the organization.

References
• De Vos, E., Xin, X., Emmanouil, M., & Liu, W. (2018, April). Make the Future Visible
Today!: A Reflection on Using Design Thinking and Futures Studies Techniques to Foster
Creativity. In Proceedings of the Sixth International Symposium of Chinese CHI (pp. 31-
38). ACM.
• Kelly, J., Dwyer, J., Mackean, T., O’Donnell, K., & Willis, E. (2018). Coproducing
Aboriginal patient journey mapping tools for improved quality and coordination of
care. Australian journal of primary health, 23(6), 536-542.
• White, D. J., Hubacek, K., Feng, K., Sun, L., & Meng, B. (2018). The Water-Energy-Food
Nexus in East Asia: A tele-connected value chain analysis using inter-regional input-
output analysis. Applied Energy, 210, 550-567.
• Hidayat, A., & Latifah, R. (2018). PENERAPAN MODEL PEMBELAJARAN
COOPERATIF INTEGRATED READING AND COMPOSITION (CIRC) DENGAN
MIND MAPPING TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA KELAS XI
IPA SMAN 1 BOJONGSOANG PADA MATERI SISTEM EKSKRESI. Jurnal
BIOEDUIN: Program Studi Pendidikan Biologi, 8(1), 34-42.

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References
• Adolphi, F., Erhardt, T., Bronk-Ramsey, C., & Muscheler, R. (2018, April). Testing the assumption of
synchronous Dansgaard Oeschger events in ice cores and speleothems: Linking GICC05 to the U/Th
timescale via cosmogenic radionuclide records. In EGU General Assembly Conference Abstracts (Vol. 20,
p. 14136).
• Khanagha, S., Volberda, H., & Oshri, I. (2017). Customer co-creation and exploration of emerging
technologies: the mediating role of managerial attention and initiatives. Long Range Planning, 50(2),
221-242.
• Wieman, R., & Jansen, A. (2016). Improving Pre-Service Teachers' Noticing While Learning to
Launch. North American Chapter of the International Group for the Psychology of Mathematics
Education.
• Reeves, A. (2016, July). Soapy: an adaptive optics simulation written purely in Python for rapid concept
development. In Adaptive Optics Systems V (Vol. 9909, p. 99097F). International Society for Optics and
Photonics.

References
• Ferreira, B., Silva, W., Oliveira Jr, E. A., & Conte, T. (2015). Designing
Personas with Empathy Map. In SEKE (pp. 501-505).
• Gordon, T. J., & Hayward, H. (1968). Initial experiments with the cross
impact matrix method of forecasting. Futures, 1(2), 100-116.
• Sutton, R. I., & Hargadon, A. (1996). Brainstorming groups in context:
Effectiveness in a product design firm. Administrative science quarterly,
685-718.
• Serrat, O. (2017). The five whys technique. In Knowledge solutions (pp.
307-310). Springer, Singapore.

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Design Thinking Tools: A Comprehensive Guide

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