This presentation discusses the challenges of implementing design thinking, its role in mitigating critical issues, and the tools and techniques used in the process. It also explores the benefits of design thinking and ways to implement it in your organization.
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DESIGN THINKING
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Introduction •Innovationisthekeyofcopingupwiththe uncertain business environment. •Design thinking supports in solving any impending business related issue in a timely manner. •Creativityisthecriticalfactortointegratenew ideas in business. •This presentation will highlight in-depth discussion regarding design thinking and its role in solving issues such as building empathy among the staffs.
CHALLENGES TO IMPLEMENT DESIGN THINKING PROCESS •Lack of knowledge among the staffs •Not having ample organizational resources •Negative attitude among the staffs •Improper linguistic skill.
Role of design thinking in mitigating critical issues •Stimulatingempathyamongtheemployeesishighly significantfactorforadaptingchangingbusiness environment. •However, this is quite challenging for the managers to build empathy due to the negative attitude among the employees. •Design thinking is the systematic method, which support in making the staffs much more inclined towards responsibilities. •Beingthehuman-centeredapproach,designthinkingcan serve the companies with the ability to explore requirements ofthestaffsandworkaccordinglytobuildcommitment among them(Cook 2016).
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DESIGN THINKING TOOLS AND TECHNIQUES •There are multiple tools of design thinking which are as follows: •Visualization-Thisisthemodeofanalyzingthe basisofchangingthestructureofbusinessand improvingtheproductivityamongthehuman resources. •Journeymapping-Thistoolhelpininitiatingin- depthresearchregardingtheareas,wherethe change needs to be carried out. •Valuechainanalysis-Thisisthemethodof interactingwiththestakeholdersandmaintain healthy communication with them (Frow et al., 2015)
DESIGN THINKING TOOLS AND TECHNIQUES- CONTD. •Mind mapping-With the help of this tool, new business related ideas can be presented in a timely and cost effective manner. Idea generation, visualization, formulation of structure are some of the integral part of mind mapping. Through this tool, a customer-centric approach can be initiated which is the key factor of empathy. •Concept development-This tool helps in building the hypothesis, which is very much needed for identifying potential opportunities. With the assistance of this tool, the employees can be encouraged to build new and usefulness ideas. •Assumption testing-This tool helps in assuming the accountability of the new ideain the business context (Liu et al., 2017). The HR department of business organizations must deploy the principles of assumption testing for generating positive experience among the employees.
Design thinking tool- contd. •Rapid prototyping-This tool deals with themaking the new ideas appealing to that of customers and business partners. Through this tool, comprehensive business plan can be developed for understanding what, the people are thinking about. Testing prototyping is also an important factor for assessing the durability of the business plan. •Customer co-creation-This is the mode of maintaining healthy relationship with the customers by keeping them informed regarding the upcoming products or services. This is rather an economic approached which needs to be implemented in firms in strengthening the value of business. •Learning launches-This is too the mode of assuming the accountability of new ideas. •Storytelling-Implementation of new technique takes place through this technique (Anderson, Potočnik & Zhou, 2014).
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BENEFITS OF DESIGN THINKING •Designthinkingsupportsinstrengtheningthe valueofbusinesswhichisthekeyofattuning competitive advantage. •Withtheassistanceofvisualizationtechnique, the mode of assessing the need of restructuring becomes very easy. •Through the technique of mind mapping, multiple process of integrating new ideas in the business process (Ali Taha, Sirkova, & Ferencova, 2016).
USEFULNESS OF DESIGN THINKING •Designthinkingisthecriticalwayofthinkaboutthebusinessprocessinan innovative way. •Thetechniqueofrapidprototypinghassupportedinmakingthenewidea accountable among the business partners which can help in generating satisfaction among them. •Customer co-creation is also a major method, through which healthy relationship with the customers is also being maintained.
WAYS OF IMPLEMENTING DESIGN THINKING •Initially,theissuehasbeenidentified.The needofimplementingdesignthinking process has also been assessed at the initial phase. •Business plan has been executed in order to train the employees and thereby improve the competency on design thinking among them. •A culture of learning has been creates at the workplace.
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CONCLUSION •Designthinkingplaysasignificantrolein integrating creativity in business process. •Thishelpsingainingafirmpositioninthe market. •Designing is the most innovative way, through whichthetechniqueofimprovingmental connectivity among the staffs can be initiated in a timely and cost effective manner.
REFERENCE LIST •Ali Taha, V., Sirkova, M. & Ferencova, M., (2016). The impact of organizational culture on creativity and innovation.Polish Journal of Management Studies,14 (2), 89-110 •Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A state-of-the- science review, prospective commentary, and guiding framework.Journal of management,40(5), 1297-1333. •Cook, P.J., (2016). Leading innovation, creativity and enterprise.Industrial and Commercial Training,48(6), pp.294-299. •Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co‐creation design: A strategic approach to innovation.British Journal of Management,26(3), 463-483. •Liu, D., Gong, Y., Zhou, J., & Huang, J. C. (2017). Human resource systems, employee creativity, and firm innovation: The moderating role of firm ownership.Academy of Management Journal,60(3), 1164-1188.