DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP.

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Design Thinking Truly Benefits Entrepreneurship
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DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP 2
Executive summary
Design thinking varies its concentration on entrepreneurs from the business-centric engineering
answers to the client-centric solution. Therefore, chief target of this survey paperwork is to
scrutinize how design thinking benefits entrepreneurship in the present business community.
This research paper tends to highlight some of the most significant benefits of design thinking in
business operations. Several ideas along with features of design thinking have been recognized
throughout various learning. Through, design thinking, entrepreneurs are able to employ
different non-verbal and spatial modeling data that are essential in improving their operations.
Design thinking is useful within entrepreneurship as it offers an efficient approach that can be
used to solve problems during operations. The technique is important in undertaking complex
entrepreneurship issues that are distracted or unidentified during operations.
Table of Contents

DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP 3
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Design thinking within entrepreneurship.........................................................................................4
Stages of design thinking and how they benefit entrepreneurs.......................................................5
Stage 1 – empathize.....................................................................................................................6
Stage 2 – define (Problem)...........................................................................................................6
Stage 3 - Ideate.............................................................................................................................7
Stage 4 – Prototype......................................................................................................................7
Stage 5 – Test...............................................................................................................................8
Other benefits of design thinking on entrepreneurship....................................................................8
Design thinking redefines entrepreneurship problem..................................................................9
Creating several options of the advance defined issue................................................................9
Design thinking strengthens leadership within entrepreneurship................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
Design thinking in every business operations is a practical device. It is used for
integrating 21st-century understanding, skills, together with the mindset of innovator into
different projects (Altan, 2018). Despite the phrase, ‘design thinking’, it is not the principle
exclusively utilizes by various designers. Although rooted in creativity, it is the technique that
most businesses apply to solve specified operational issues (Oxman, 2017). Hence, design
thinking refers to the strategy of solving a problem that has a focus of getting individuals to
break out of the natural patterns that develop in all operations. The issue is all concern of
innovation, creativity, and the change of perspective. It is evident from a study conducted by
Linton & Klinton (2019), that when most individuals imagine design thinking in business
operations, they picture post-it notes, and group discussions. In most instances, design thinking is
an essential aspect of business operations as it possesses the goal of developing important
products and solutions that fit the different needs of the users.
Design thinking within entrepreneurship
The concept of plan thinking stands out as planned, cognitive, together with sensible
procedures by which design thinking is created through different creators or design panels.
Several ideas along with features of design thinking have been recognized throughout various
learning. It has also been established across diverse fields of designs, of cognition of design,
together with the activity of design in both laboratories alongside natural concept (Kummitha,
2018). Besides, design thinking in entrepreneurship is linked with prescriptions for the
innovation of various services as well as products within business and social contexts. Designing
thinking is essential in operations of entrepreneurs as it allows for the user of the system to have
a more structured plan efficient for understanding innovation and to enhance operations of the
organization. The process of designing thinking is useful among entrepreneurship operations as it
can form processes that are used for conceptual analysis (Huq & Gilbert, 2017). The techniques
can also be used to aid in solving the entrepreneurship problem and framing operation. It can
also be applicable in the creation of ideas and techniques for solving operational problems,
modeling, creative thinking, and evaluation of different operations.

DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP 5
Design thinking is useful within entrepreneurship as it offers an efficient approach that
can be used to solve problems during operations. The technique is important in undertaking
complex entrepreneurship issues that are distracted or unidentified during operations. The need
to understand different stages of design thinking is essential in improving the operations of
entrepreneurship (Kamran, 2018). The idea is useful as it empowers every individual in
entrepreneurship to apply the concept of designing thinking approaches in order to be capable of
solving different complex operational issues that happen during their operations. Nevertheless,
design thinking is particularly beneficial for operations of entrepreneurs when they focus on
improving their operations. It offers the best approaches for designing, solving problems, and
finding the best techniques to follow during operations (Mosely, Wright, & Wrigley, 2018). In
most cases, designers are useful in entrepreneurship as they do not accept any operational
problem as given. They rather take time and explore the given concern that affects operations of
entrepreneur and its context (Hope, 2018). Further, they re-interpret or restructure the given
operational problem in order to attain a specified framing of the issue that suggests the route to
its solution. Such operations of design thinkers make the concept to be useful in the operations of
most entrepreneurs.
Stages of design thinking and how they benefit entrepreneurs
Different stages of design thinking are important as they help in solving key problems
during operations of entrepreneurs. These stages are useful in operations of entrepreneurship as
they offer the best ways to resolve ill-defined or wicked problems (Fu & Liu, 2015). They help
in improving how entrepreneurs adopt solution-focused strategies during their operations.
Besides, it forms the essential model that can be used for productive reasoning within the
operations of entrepreneurs. Through, design thinking, entrepreneurs are able to employ different
non-verbal and spatial modeling data that are essential in improving their operations. Therefore,
these stages of design thinking that are important in operations of entrepreneurs consist of
empathizing, define, ideate, prototype, as well as test (Chou, 2018). Empathizer model form the
greatest aspect in operations of entrepreneurs as it allows different individuals to learn about the
clients that they are designing operations to help. The aspect of define is essential in improving
the operations of entrepreneurs as it constructs opinion based on needs of users and insights.
Ideate stage in designing thinking forms the best platform used for brainstorming and coming up

DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP 6
with creative solutions essential in improving operations of entrepreneurs. Additionally,
prototype stage deals with the creation of efficient representation of at least an idea of an
entrepreneur to show others what they are up to in their operations (Knippers, 2013). The last
stage of design thinking which is test is useful in ensuring that operations of entrepreneurship
return to their original user group as well as testing the ideas of entrepreneurship prior to getting
the reaction of targeted clients.
Stage 1 – empathize
It is a stage in design thinking that is useful in supporting operations of entrepreneurship.
It helps different operators to gain the empathic understanding of the concern that they are faced
with or trying to solve (Oxman, 2017). The idea on this stage is useful in operations of
entrepreneurs as it comprises of consulting experts that have the responsibilities of finding out
more concerning the section of concern through methods of observing and engaging other
workers. This stage is also useful as it helps entrepreneurs to engage as well as empathize with
different stakeholders with that aim of understanding their experiences along with motivations. It
also allows entrepreneurs to understand how they can attain personal perceptive of concern
concerned in operations. Therefore, empathy as a stage in design thinking is crucial in pertains of
entrepreneurship. It leads to design processes that are human-centered that allow different design
thinkers to set aside their personal assumption concerning the business environment. The idea of
understanding business setting makes entrepreneurs to gain insight into different needs of the
esteemed and targeted clients during the operations (Kamran, 2018). Hence, the stage allows the
entrepreneurs to gather a substantial quantity of data to use to develop the appropriate possible
understanding of the use and their desires. Such operations enhance how entrepreneurs are able
to identify and solve the underlying development of specific products before they release to
different markets.
Stage 2 – define (Problem)
This stage is useful in supporting the operations of entrepreneurs. It is at this stage that
entrepreneurs are able to put together the data that they have created and collected during the
empathize stage. At this point, entrepreneurs are provided with the best platform that they can

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use towards examination and analysis their observations with the aim of defining the core
operational problems that might have been identified by the team (Sofiana, 2014). Definition
stage of design thinking is useful in operations of entrepreneurs as it enables them to describe the
operational issues as a setback account in a human-centered mode. Besides, define stage is
beneficial among entrepreneurs as it aids the operational designers in a given organization to
gather different ideas essential in establishing functions, features, and any other aspect that will
accept operators to solve the business problems (Colombo, Cautela, & Rampino, 2017). Define
stage allows entrepreneurs to resolve different operational issues by themselves and with
minimum difficulty.
Stage 3 - Ideate
In this stage, designers are always ready to commence generation of operational ideas. It
allows entrepreneurs to operate while they understand their clients and their desires. Therefore,
this stage of design thinking is beneficial to entrepreneurship as they use its approaches to
efficiently analyze and identify new solutions to the problem statement that they have generated
(Jung & Kim, 2018). Hence, through his stage, entrepreneurs are able to analyze and synthesize
their observations and emerge up with the human-centered statement of the problem. Through
the stage of ideate, entrepreneurs are able to pick techniques that can help in investigating and
testing ideas of entrepreneurs to attain appropriate approach to either resolve issue or offer aspect
needed to circumvent such concerns (Mosely, Wright, & Wrigley, 2018). Besides, it is vital
during this phase that a given team is able to generate several ideas. Such ideas make
entrepreneurs to have several concepts to make a selection from in the process of commencing
the next phase in the process of operations.
Stage 4 – Prototype
The stage of the prototype is of huge importance in operations of the organization. It
allows the team of entrepreneurs to work on ideal ways of developing a number of inexpensive
services together with products with particular features (Fu & Liu, 20015). Such ideas enable the
design thinkers to be able to investigate prospect solutions to the concerns that are identified
during the planning stage for operations of entrepreneurs. Wit presence of new prototype in

DESIGN THINKING TRULY BENEFITS ENTREPRENEURSHIP 8
operation of entrepreneurs, they tend to investigate the different aspects of the concerns and
explore different ways on how every prototype would fix the issue. By focusing on design
thinking, entrepreneurs are able to have the best understanding of different constraints that affect
their operations (Barsalou, 2017). Hence, design thinking on this stage is beneficial to the
operations of organizations and entrepreneurs as they offer the best way of solving operational
problems.
Stage 5 – Test
It is last stage of plan thinking that help entrepreneurs o test their prototypes.
Entrepreneurs benefit at this stage by testing their operations to see how effective they are
capable of solving or handling different operational problems that they face in their daily
operations (Black, Soto, & Spurlin, 2016). Designers at this stage remain to be beneficial to
operations of entrepreneurs as they allow them to make different alterations and refinements
towards making their products and services to be attractive and meet diverse needs and desires of
clients. With such operations, design thinking remains as an important element in operations
entrepreneurship by improving their products.
Other benefits of design thinking on entrepreneurship
Plan thinking has diverse benefits in operations of different organizations. It helps
different entrepreneurs to become aware of issues in a manner that is not very natural to other
subjects. Such ideas have remained to be a significant aspect when different stakeholders within
an entrepreneur are involved in operations (Nielsen & Stovang, 2015). Design thinking help
entrepreneurs to understand the various issue in the advance context and figure out how different
solutions will operate in the apparent period. There are core competitive benefits for
entrepreneurs that strategically leverage design thinking among organizations. Moreover, in most
entrepreneurship settings, design thinking is known to be the underutilized skill (Kamran, 2018).
However, it can result in huge advantages in the places of markets for entrepreneurship of all
sizes and shapes. It enhances communication and brand of communication within an
organization. It improves the connection of the brand offered by entrepreneurs to be memorable
and emotionally linked (Colombo, Cautela, & Rampino, 2017). Ultimately, design thin is truly

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beneficial to entrepreneurship as it is concerned with the idea of the creation of better thinking
models, innovation, as well as an appropriate understanding of the operations.
Design thinking redefines entrepreneurship problem
Most entrepreneurs have been able to come up with innovative solutions because the
designers involved tend to question the type of issue to be addressed. Design thinking redefines
different operational problems by improving collaborations between entrepreneurs (Chod, 2018).
Such collaborations often result in creation n of a positive environment that is great for
experimenting and advancement. It has been reported by Hope (2018) that there is no judgment
in issues that deal with design thinking among entrepreneurs. Such conclusions have helped in
the elimination of fears of failure while encouraging maximum input as well as the participation
of different stakeholders within a corporation. Design thinking hence welcomes wild ideas since
such ideas lead to the most creative solutions.
Creating several options of the advance defined issue
Design thinking has huge importance in the operations of entrepreneurs as it determines
how they go about various operations in a distinct manner. It ensures that entrepreneurs are not
solving a given organizational issue in a common way every moment during their operations.
The idea of using design thinking is of great importance in the operations of entrepreneurs
(Linton & Klinton, 2019). It helped them in ensuring that several solutions to operational
problems are ideated no matter what the concern at the hand is with respect to operations.
Therefore, design thinking helps entrepreneurs to be careful in the operations. It allows
entrepreneurs to stop over analyzing every idea during their operations, but to search for unique
ways of improving their operations (Trivedi & Misra, 2015). Design thinking is concentrated on
understanding the desires of stakeholders together with quickly iterating to attaining solution that
solves technological, commercial, operational, and even problems of HR.
Design thinking strengthens leadership within entrepreneurship
Leaders in most situations perform an essential function in the capacity of
entrepreneurship. It helps in improving the understanding and the manner in which business

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operator’s tray and sole problems of clients (Mosely, Wright, & Wrigley, 2018). The idea of
design thinkers in the operations of entrepreneurs requires various leaders to have the capacity of
making the right operational choices and decisions. However, leaders through design thinking
are required to have the humility to start over when different operations fail to work in their way.
In most instances, discipline in operations is not always the appropriate technique to deal with
various entrepreneurship failures (Huq & Gilbert, 2017). Such ideas are always true during the
processes that deal with the development of products. Hence, this is why design thinking based
on quick iteration can aid different teams of entrepreneurs to transform organizational failure
into a vital component of achievement. Additionally, design thinking assures that isolations of
the entrepreneurship’ diverse problems are concentrated on information generated by different
customers, and not on whims from misinformed members of management (Colombo, Cautela, &
Rampino, 2017). Hence, ideas of design thinking within operations of entrepreneurs are not only
for designers. It remains to be the approaches that can be used for every function in the
organization.
Conclusion
It is clear from this assessment that design thinking remains to e the user-centric strategy
that aid at creating service or product. The approach of design thinking concentrates on
understanding the various desires and needs of the targeted clients and then innovate the best
structure that takes such wants onto consideration. Besides, design thinking is useful in
operations of entrepreneurship as them to accelerate their effectiveness as well as agility. Such
operations are possible because designers have the mandate of designing different products with
a solution-oriented approach to give a clear description of the problem. All the five stages that
are incorporated within the design thinking are useful in ensuring that every entrepreneur
becomes successful in their operations. Hence, both consumers and entrepreneurs benefit from
different operations of design thinkers within the business community. For different
entrepreneurship, design thinking is essential in reducing instances of risks linked with
innovation as they get to understand their targeted clients.

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