Importance of Design Thinking for Designers

“Design Thinking”
Where empathy fits
in the process of
design thinking ?
SOURCE: Parthasarathy,2018).
What is empathy?
Why it is important for design
thinking?
Helps designers to
keep aside their own
assumptions about
the other people
(Hamington, 2019).
It assist in
evaluating the needs
of the customers.
Resolves the real
user issues
(Johansson‐
Sköldberg,Woodilla
& Çetinkaya, 2013).
Empathy can be considered
Initial stage for starting any task
(Ben Mahmoud Jouini, Midler &‐
Silberzahn,2016).
It is a platform for the designers
to fulfill the needs of the
customers.
It boost the customer base.
•Personal opinion: It is
important for the
designers to focus on the
concept of empathy so
that customers can be
satisfied.
• Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.
• Hamington, M. (2019). Integrating care ethics and design thinking. Journal of Business Ethics, 155(1), 91-103.
• Ben Mahmoud Jouini, S., Midler, C., & Silberzahn, P. (2016). Contributions of design thinking to project management in an innovation context.‐ Project Management Journal, 47(2), 144-156.
• Bennett, C., & Rosner, D. K. (2018). The Promise of Empathy: Design, Disability, and Knowing the Other. In Proceedings of the 2018 CHI conference on human factors in computing systems, 89-94.
• Johansson Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures.‐ Creativity and innovation management, 22(2), 121-146.
• Parthasarathy,V. (2018). Design Thinking Model. Retrieved from: https://elearningindustry.com/custom-elearning-solutions-using-design-thinking-create-better