SEO Expert Suggestions for Desklib - Assignment and ANZ's International Marketing Strategy

This article provides expert suggestions for Desklib, an online library for study material. It covers labor relations factors in the Human Resource Management department of Air New Zealand, ANZ's international marketing strategy, PESTLE analysis factors, and recommended strategies. The article includes a table of contents, subject, and course code if mentioned.

Running head: ASSIGNMENT
ASSIGNMENT
Name of the Student
Name of the University
Author Note

1ASSIGNMENT
Table of Contents
Task 1...............................................................................................................................................2
Answer to Part A.........................................................................................................................2
Answer to Part B..........................................................................................................................2
Answer to Part C..........................................................................................................................5
Answer to Part D.........................................................................................................................6
Task 1 continued..............................................................................................................................8
Evaluating ANZ`s International Marketing Strategy......................................................................8
Answer to Part a...........................................................................................................................8
Answer to Part B........................................................................................................................10
Answer to Part C........................................................................................................................11
Answer to Part D.......................................................................................................................12
References......................................................................................................................................13

2ASSIGNMENT
Task 1
Answer to Part A
The three significant labor relations factors in the Human Resource Management
department of Air New Zealand are as follows:
On the Job conditions
The on the job conditions of the different employees which are employed in the Air New
Zealand tends to play a great role in determining the labor relations (Alfes et al., 2013). It is the
duty of the organization to ensure that the on the job condition is optimum in nature as it impacts
the work environment of the different employees.
Economic satisfaction of workers
The economic satisfaction of the employees is also a significant factor as it tends to
impact the different operations of the firm. If the employees are well paid then they tend to be
happy and tend to work more diligently for the welfare of the organization.
Nature of Industry
The nature of the industry also tends to play a huge role in determining the labor
relations. If the industry is very volatile and highly competitive the different employees are
generally under constant threat that the job security is not present (Cascio, 2018). Hence, due
consideration must be made.
Answer to Part B
Cutting down staff is often taken to be an essential part of the organization and there are
various scenarios whereby the company may not be able to afford keeping such employees

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(Budhwar & Debrah, 2013). This may be due to various reasons, some of them can range from
budget limitations or the restructuring of employees and even streamlining of the employees.
The trade union and the company may have different reactions to the same. The reactions will be
analyzed in the given section:
Budget limitations
Very often there may exist a budgetary restriction which may prevent the employee from
hiring new employees and also retaining the existing ones (Alfes et al., 2013). The different
perspectives are given as follows:
Organizations perspectives
The organization may view the cutting down of the employees as a source of saving the
costs for the firm and as a medium which may be adopted in order to save the costs and in order
to ensure cost effectiveness. They may view it negatively but very often they are not left with
any other option for the same.
Trade union perspective
The trade union may view this budget limitations as another tactic being used by the
organization to save costs and refrain from their responsibilities towards the society (Chelladurai
& Kerwin, 2017). They may not view this in good light.
Restructure
Very often the organization tends to change the structure of the employees who are
present in the organization and use the different employees for varied purposes. In such a
scenario, each employee may be burdened with a different with additional responsibilities. This

4ASSIGNMENT
may also change the ways in which different organizational members may choose to connect
with one another.
Organization Perspective
The organizational perspective on restructuring is basically a difficult one whereby the
organization tends to view it as a huge task which acts as a barrier towards successful operations
(Daley, 2015).
Trade Union Perspective
The Trade Union views restructuring as a pressure on the different employees and their
perception is that the organization wants to save costs and for this reason they tend to invest in
this program thereby leading to additional pressure on the employees and no pressure on the
budget of the firm (Air New Zealand, 2018).
Streamlining
Streamlining means the process of making the organization more efficient by employing
faster and simpler means of working method.
In streamlining, the work processes are generally automated which then tends to lead to
sacking of employees because the processes which were earlier carried out by them are then
carried out by the different machines.
Organizational perspective
The organization may view this as a technique whereby the firm may save costs and
reduce the different human resource problems.
Trade Unions

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The trade unions may view this problem in a negative light and as a means to save costs
on the side of the firm.
Answer to Part C
In a scenario, it was given that if a firm would be required to cut down the employees
then they would be required to communicate to these two given stakeholders:
Internal stakeholders are stakeholders that lie within the organization. These stakeholders are
the employees. The employees are considered to be a crucial part of the organization and they
need to be provided with the details about the change in the employment patterns and the cutting
down of the different employees. The manner which needs to be adopted to communicate this
information to them comprises of sending them a letter regarding the issue in advance. The
employees need to be communicated with in advance so as to ensure that they can look out for
alternative opportunities and a new way to earn money.
The external stakeholders
The external stakeholders which will be communicated with are the Trade Unions. The
Trade Unions tend to act as a crucial stakeholder who looks after the labor relations that exist in
an organization. The Trade Unions tend to be particularly concerned about the welfare of the
organization and it is due to this reason that the firm needs to ensure that the Trade Union is also
informed in advance and they must be provided with adequate reasoning and a promise that these
employees will be paid and cleared all their dues.

6ASSIGNMENT
Answer to Part D
In a decision where the two options for Air New Zealand will be to choose between
hiring new staff or restructure the current staff members, the suitable option will be to hire new
staff. The given decision will be taken for the reasons given as follows:
1. New staff brings about fresh talent
When new employees are hired, it brings about fresh talent in the given organization.
Very often the organization needs new ideas and experienced employees belonging to different
organizations can go a long way in assisting the firm to carry out new processes and even assist
the employees to bring about changes in the organization (Wang & Seifer, 2017). These
employees, tend to save costs for the firms initially they are on a low compensation package and
can also be trained accordingly as they are new to the organization without any pre-conceived
notion. When employees are restructured, their ways and processes cannot be changed easily.
Coca Cola, the world famous beverage company, tends to live buy the policy and hires a
fresh batch of employees every year (Employee Engagement., 2018). It is believed that hiring
fresh employees tends to change the vibe of the organization along with brining about new ideas
and innovative technologies. According to its policies, restructuring is only done in extreme
cases and the health and mindset of the employees is most important and thus, it prefers not to
burden them with responsibilities.
2. Equal distribution of responsibility
Very often during re-structuring the entire, procedure of the organization gets changed
and the different employees often have to follow a particular protocol which is difficult to abide

7ASSIGNMENT
by in the long run (Wagner, 2011). Furthermore, the responsibility of each employee tends to
increase with the increase in restructure.
Therefore, hiring new employees would reduce responsibility on individual employees
which would then contribute towards increase in productivity (Douglas, 2017).
Dell ensures that new employees are hired regularly so that due to the increased
competitiveness of the business, the additional responsibilities of the business are handled by
new people (Dell.com, 2018). Equitable distribution of Resources tends to permit the employees
to work diligently and delivers quality as well as productivity into the system.
Hence, for Air New Zealand, it is suggested that the organization, hires new employees.

8ASSIGNMENT
Task 1 continued
Evaluating ANZ`s International Marketing Strategy
Answer to Part a
Particulars Description
Market Strategy The market entry strategy can be described as
a strategy which is used by the companies in
order to expand their product lines and enter
into a new domain and try to increase their
market share through the given strategy. ANZ
has used the market strategy of Greenfield
Strategy whereby it has invested in the
different Asian countries. The company has
set up specialized services for the same and
that has enabled the organization to become
quite popular amongst the different members.
Product The product strategy can be defined as the
strategy which is generally used by the
organization in order to help it to customize
its products according to the needs of the
chosen target market and the financial
understanding (Vogel & Güttel, 2013). For
this purpose, ANZ has come up with various

9ASSIGNMENT
sophisticated products which will meet their
needs. Furthermore, it has enabled different
corporate loans and packages for those
companies who are interested in dealing with
the New Zealand companies in the future.
Pricing Pricing can be described as an essential aspect
of the Marketing Strategy which determines
the success in the long run. The pricing
strategy needs to be such that it meets the
need of the target market. The pricing strategy
used by ANZ has been adjusted accordingly
based on the country it operates in. For
Singapore and Hong Kong there has not been
much change in the price, however for other
Asian countries which are financially not that
well off, the products have been priced
accordingly (ANZ, 2018).
Promotion and Sales The promotion and sales strategy can be
defined as the strategy which is generally
used by thee companies to determine their
promotion mix and the kind of mediums
which will be adopted by the organization.
ANZ uses a marketing strategy which

10ASSIGNMENT
involves advertisement though newsletters,
corporate magazines and emails. The
company at present only targets those upper
section of the market who wants to invest in
New Zealand or deals in relationships with
the foreign markets
Distribution The distribution strategy can be effectively
defined as the strategy which is adopted by
the firm in order to ensure that the correct
product reaches to the correct customers
(Johnson, 2016). For this purpose, in
countries like Hong Kong and Singapore, all
the standard services are being offered. Other
than that, in other Asian countries the
company offers limited services.
Technological Advances The company has been aiming to ensure
online banking in the different countries. This
will help in reduction of infrastructure costs
and will also help the firm to reach to a larger
market base.
Answer to Part B
PESTLE Analysis factors having an influence on the company and its operations:

11ASSIGNMENT
The different factors which have had an influence on the bank`s strategies are as follows:
 Political: The government policies and strategies tend to have a huge influence on the
functioning of the company (Merat & Bo, 2013). There are different governmental
structures and political party systems, following which the strategy of the organization
needs to be prepared regularly.
 Economical: The economic factors like the inflation rate, interest rate and the different
factors like the purchasing power of the individual also tends have an impact on the
different strategies which the firm forms with respect to the different entry strategies and
also assists in the determination of the selection of the country (Wheelen et al., 2017).
 Socio cultural: This socio cultural component tends to refer to the general perception of
the people and their views on investment. The manner in which the different people react
to the investment to be made helps in determination of the current segment which the
company aims to cater to.
 Technological: the technological advancements existing in the different countries also
tend to act as a determinant of the efficient target market. If the country is technologically
advanced, a particular strategy can be followed.
Answer to Part C
Evaluating effectiveness of the Strategies
Thus, after analyzing the information and the strategy which is being used by the ANZ, it
could be Stated that the organization has been following a fairly good strategy of offering limited
products to the different customers in different Asian countries (Williamson et al., 2013). This is
because different countries like Hong Kong and the Singapore are quite well developed but this
is not the same case for countries like Pakistan, Nepal, Bangladesh, India and Myanmar. For this

12ASSIGNMENT
purpose, the firm has just started offering sophisticated offerings to such customers who want to
engage in dealings with the various corporations in New Zealand. They decided to make such
offerings which were not being currently offered by the local banks who were present in the
economy. They are trading in financing and targeting the upper segment of customer group who
tend to deal with the international markets quite effectively. Hence, it can be stated that their
strategy has been fairly successful.
Answer to Part D
Recommended Strategies:
1. Setting up local units using local talents
The Bank needed to get into the financial sector more than its present rate and therefore,
it has been suggested that the company should have set up local bodies and made use of the
local talents in order to get into the Asian sectors (Slack, 2015). This would have assisted the
firm in getting into more trust worthy relationships with the different customers. This would
have helped the bank to retain a larger market share and become more popular in the given
segments it had aimed to expand its business into.
2. Using technology to enter the sector
The company could have also made use of the e-commerce technology to get into the
Asian markets. This would have enabled the firm to reduce the expenses and get into those
regions as well where the company was not fairly popular or where it could not get into
physically (Rothaermel, 2015). Online transactions also go a long way in assisting the firm to
look out for an easy 1:1 customer relationship form and for that reason it could have increased its
market share successfully.

13ASSIGNMENT

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References
Air New Zealand | Flight Bookings From NZ to 260 Global Destinations. (2018). Retrieved from
https://www.airnewzealand.co.nz/
Alfes, K., Shantz, A. D., Truss, C., & Soane, E. C. (2013). The link between perceived human
resource management practices, engagement and employee behaviour: a moderated
mediation model. The international journal of human resource management, 24(2), 330-
351.
Alfes, K., Truss, C., Soane, E. C., Rees, C., & Gatenby, M. (2013). The relationship between line
manager behavior, perceived HRM practices, and individual performance: Examining the
mediating role of engagement. Human resource management, 52(6), 839-859.
ANZ Bank New Zealand Ltd | Online Banking | ANZ. (2018). Retrieved from
https://www.anz.co.nz/
Budhwar, P. S., & Debrah, Y. A. (Eds.). (2013). Human resource management in developing
countries. Routledge.
Cascio, W. (2018). Managing human resources. McGraw-Hill Education.
Chelladurai, P., & Kerwin, S. (2017). Human resource management in sport and recreation.
Human Kinetics.
Daley, D. M. (2015). Strategic human resource management. In Public Personnel
Management (pp. 128-142). Routledge.
Dell.com (2018). Our people. Retrieved from https://www.dell.com/learn/us/en/uscorp1/our-
people

15ASSIGNMENT
Douglas, G. (2017). Flex work increasingly valuable in employee recruitment. Managing
Benefits Plans, 19(7), 10.
Employee Engagement. (2018). Retrieved from
https://www.coca-colacompany.com/our-company/employee-engagement
Johnson, G. (2016). Exploring strategy: text & cases. Pearson Education.
Merat, A. & Bo, D. (2013). Strategic analysis of knowledge firms: The links between knowledge
management & leadership. Journal of Knowledge Management, 17(1), pp.3-15.
Rothaermel, F.T. (2015). Strategic management. McGraw-Hill Education.
Slack, N. (2015). Operations strategy. John Wiley & Sons, Ltd.
Vogel, R. & Güttel, W.H. (2013). The dynamic capability view in strategic management: A
bibliometric review. International Journal of Management Reviews, 15(4), pp.426-446.
Wagner, M. (2011). Environmental management activities and sustainable HRM in German
manufacturing firms - incidence, determinants, and outcomes. Zeitschrift Für
Personalforschung, 25(2), 157-177.
Wang, & Seifert. (2017). Employee referrals: A study of ‘close ties’ and career benefits in China.
European Management Journal, 35(4), 514-522.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. & Bamford, C.E. (2017). Strategic management &
business policy. pearson.
Williamson, D., Cooke, P., Jenkins, W. & Moreton, K.M. (2013). Strategic management &
business analysis. Routledge.