E-Portfolio for Desklib: Study Material with Solved Assignments

Running head: E-PORTFOLIO
E-PORTFOLIO
Name of student:
Name of university:
Author’s note:

1E-PORTFOLIO
Table of Contents
E-Portfolio 1...................................................................................................................2
Building an E-business commerce.............................................................................2
E-Portfolio 2...................................................................................................................3
E-Commerce security and payment systems..............................................................3
E-Portfolio 3...................................................................................................................5
E-commerce business strategies.................................................................................5
E-Portfolio 4...................................................................................................................7
E-Commerce marketing and advertising....................................................................7
E-Portfolio 5...................................................................................................................9
Social, Mobile, and Local Marketing.........................................................................9
E-Portfolio 6.................................................................................................................10
E-commerce Services and Retailing........................................................................10

2E-PORTFOLIO
E-Portfolio 1
Building an E-business commerce
The most efficient and effective way for doing business in this modern era is with the
help of internet and computer technology. The internet provides a vast platform for all kinds
of business to flourish and make profit. E-commerce refers to the process of selling and
buying things online and E-business is the process of taking part in various kinds of activities
that a business can participate in for making profit (Barnes and Hunt 2013). E-business and
E-commerce helps a company to spread its business to new markets, increase the sales by
reaching new market and customers. E-commerce has become enormously feasible for
business and very appropriate for consumers. Selling and purchasing has become easy for
consumers and producers with the introduction of E-commerce because of the introduction of
various security plans and topologies (Huang and Benyoucef 2013). The internet marketing
strategies involved in building a successful business over the internet are advertising,
promotion, public relations and sales. The product is made aware to the customers and
potential clients with the help of advertising. But for marketing over the internet, it acts as
means for finding new methods to manage traffic, or visitors to the website. This type of
advertising takes place in various forms: links attached on other websites, banner ads, and
PPC (pay-per-click) ads. The second step involves the promotion of the website to stay in
touch with the customer needs and demands. This is the method of keeping the company,
services, or products in the knowledge of the customers. This generates the demand of the
products. Promotion includes advertising as well as public relations, publicity, and sales.
Promotion is generally done using sales efforts, proposing a free information product, press
issues, or writing directed email campaigns and some of the promotion is done offline
(Mazzarol 2015). Public relations establishment is the next step involved in building a
successful online business. Public relations helps in establishing brand image of the company,

3E-PORTFOLIO
create good relation with the public. The foremost important thing to do for creating good
relations with the public is to create a website that reaches out to the customers and makes a
good impression. It also involves representation of the organisation in the media. It is
required to reach out to the press and notify the press of the strengths and interests of the
organisation in a way that makes the best impact. This is also necessary to clarify the answers
and doubts about the products and services of the organisation. Sales is the process of
agreeing on terms, locating and informing of the products to the customers. It is required for
an online organisation to help the customers finding the company. Actively marketing the
company, services and the products to reach the customers is the effective method to make
sales. The basic strategies involved in successful establishment of a company are:
1. Determining the measurable goals of the strategies.
2. Establishment of a calendar and the milestones that are to be reached.
3. Decision of the quantitative and qualitative goals (Chaffey 2015).
Figure 1: (E BUSINESS BUILDING STRATEGIES)
(Source: Mazzarol 2015 )