Individual Market Report and Proposed Integrated Marketing Campaign for Desklib

Individual Market
Report and Proposed
Integrated Marketing
Campaign

Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................5
The market sector............................................................................................................................5
The Brand Within the Sector...........................................................................................................8
4 Integrated Marketing campaign..................................................................................................12
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

EXECUTIVE SUMMARY
Integrated marketing is known as the strategy which helps in delivering the holistic message for
the better functioning of the marketing channels which is used by the business. This marketing
also reduces the risk as using this kind of marketing has various benefits as this helps in reducing
the cost and also gives value to there customers and this also gives an better customer experience
to there customers. As for the better and effective segmenting the market for the marketing
campaign as this plays a vital role and this can be done by using various approaches and
strategies and this also helps in attaining the organisation aim and goal of the business as this
also helps in promoting the business through various marketing techniques and strategies. This
report is basically about the brand name Hugo Boss as this helps in operating all products related
to clothing of women and mans wear. This report also involves the analysis of marketing and this
also involves there marketing trends and the factors related to the external influence and this also
involves the third USP competitors. This report also involves the research of the secondary data
and this also highlights various kind of problems which is related to the strategy and approaches
which is used in marketing for the better engagement and this also overcomes the issues relates
to the strategies. The limitation of this research can be related to the cost and the expenses which
is related to research in order to use various sources and this can be either company website,
library, Google and various internet sources. As these methods also helps in reducing the cost
and allows better functioning of the business and this also there are various sources by which
data can allocate in an effective form. This report also involves the organisation key performance
indicator in financial basis and this report also involves STP and the competitors of the business.
This also involve the pricing, product and place of the business. This also includes the
analysation of SWOT In the report. This also has the analysation of marketing tools which
involves direct, content, digital and affiliate marketing. This also involves promotional activities
and the marketing plan related to the same. These topics are explained in the report.

INTRODUCTION
Marketing is known as the management process as this helps in anticipating, identifying and this
also helps in satisfying the requirements and needs of customers in an effective manner as this is
important to be managed in the business as this can help in making the business operations easier
than before. This report is about Hugo Boss as this was founded in 1924 and its headquarter is
located in Metzingen. This organisation basically sells the products like fragrances, clothing,
footwear and accessories. This report involves the marketing sector of the business and this also
involves brand with the sector and this also involves the integrated marketing campaign. The
analysation of this report is described below.