Desklib is an online library for study material with solved assignments, essays, dissertations, and more. It offers a wide range of subjects, courses, and universities. This article discusses Woolworth, the role of value chain analysis, e-business solutions, e-business models, and policies and guidelines relating to the implementation of e-business solutions.

Assessment Task

Investigate and design e-business solutions for a chosen organization

Desklib is an online library for study material with solved assignments, essays, dissertations, and more. Get access to a wide range of subjects, courses, and universities.

Desklib - Online Library for Study Material with Solved Assignments, Essays, Dissertations

This assignment examines the customer marketing strategies employed by two major Australian supermarket chains, Woolworths and Coles. It analyzes their approaches to customer loyalty, value proposition, and digital engagement, comparing and contrasting their methods. The paper also discusses the impact of these strategies on their market share and explores potential challenges they face in an increasingly competitive landscape.

Customer Marketing Strategies of Woolworths & Coles

This report discusses the digital market strategy of Woolworths and its failure. It also provides an analysis of the competitor digital marketing strategy of Coles. The report highlights the lack of focus on social networks, failure to execute social media activities, and improper research of the market as the reasons for Woolworths' digital marketing failure. The report concludes that customer engagement, personalization, and customer involvement are the key factors for developing a successful digital strategy.

Hartpury University and Hartpury College

Digital Strategy Analysis Report

Business Research | Assessment | 1

Assignment

This essay discusses the marketing strategies of Woolworths and Coles Group, two major supermarkets in Australia. The essay analyzes their marketing practices, competitive edge, and success stories. Theoretical applications of marketing theories are also discussed.

Leadership Management

Marketing

Marketing Strategies of Woolworths and Coles Group

This report compares the marketing strategies of Woolworths and Coles, two e-commerce supermarkets of Australia, to find out the advantageous sides of both and also asses the shortcomings which can be worked on to yield better results. The report analyzes the digital marketing strategies of both the organizations and provides insights on how they can be improved. It also discusses the delivery charges and procedures of both the supermarkets and their loyalty schemes. The report concludes that there are ample scopes for both the e-commerce supermarkets to improve their digital marketing strategies.

Digital Marketing Strategy

This article discusses the resources and capabilities of Australian supermarkets Woolworths and Coles, including their supply chain management, brand reputation, and digital capabilities.

Desklib - Online Library for Study Material with Solved Assignments, Essays, Dissertations

Customer Marketing Strategies of Woolworths & Coleslg...

Digital Strategy Analysis Reportlg...

Business Research | Assessment | 1lg...

Marketing Strategies of Woolworths and Coles Grouplg...

Digital Marketing Strategylg...

Resources and Capabilities of Australian Supermarkets: Woolworths and Coleslg...

Customer Marketing Strategies of Woolworths & Coles

Digital Strategy Analysis Report

Business Research | Assessment | 1

Marketing Strategies of Woolworths and Coles Group

Digital Marketing Strategy

Resources and Capabilities of Australian Supermarkets: Woolworths and Coles