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Managing Consulting Practice
MANAGING CONSULTING PRACTICE
Student’s Name
Course
Professor
Institution
City
Date

Managing Consulting Practice
MANAGEMENT SUMMARY
Research affirms recognition through technology industry and undertaking capital
organizations of the gaps in the course of bringing new business from startups through the
different stages of funding. There is rapid growth in medium size business, as well a boost
regarding commitment from medium-sized companies to integrate with industries to
contribute to creating the opportunity. The goal of the company is to furnish infrastructure to
establish the maximum probability for commercial prosperity.
There will be attempts by the company to advance models that are in line to those
which have been formed by firms specific firms like IdeaLabs, Vulcan Ventures Garage.Com
and CMGI, where vested interests, incubation, and expansion to complete marketability are
as a result of correlated effort among all the shareholders.
Resources are essential for superficial opportunities to be successful this includes;
incubation, financing, industry associated advisory support, etc. A network will, therefore, be
established to purport the business in various ways.
REL CONSULTANCY

Managing Consulting Practice
INDEX
Management Summary...........................................................................................2
Firm Overview….....…...........................................................................................4
Market Niche………. ............................................................................................5
Key To success.......................................................................................................10
Target & Goals.......................................................................................................10
Service Description................................................................................................12
Competitive Edge……….......................................................................................12
Information Technology ........................................................................................14
Underlying Service Assumptions ..........................................................................15
Implementation.......................................................................................................15
Funding Sources………………………………………….....................................15
Projected Cashflow................................................................................................16
Monitoring & Control............................................................................................19
Risk Mitigation Factors…………….....................................................................19

Managing Consulting Practice
REL CONSULTANCY
3.0 Firm Overview
REL CONSULTANCY began as a partnership which offers demand resourcing
activities that are essential to identify superficial openings, and abet client firms in the
process of actualizing their businesses.
Mission
Our objective is to establish resources and framework which are necessary in
identifying business startups, and then assist in advising individuals in the process of
implementation of the business.
Our Clients
Our corporate clients will include sole proprietors, partnerships, private companies,
products and firms that manage assets in their local market. Our client base will comprise of
managers, CIO, and COOs, with inadequate levels of experience in business and
responsibilities in budgetary. Our Operations will be based in this Key practice areas:
i) Business and operation consulting;
 Implement their business strategies to be in line with their products and functional
objectives.
 Actualize market and competitive strategies that will enable startups to maximize
revenue opportunities.
 To redesign business processes to maximize resources, i.e., workforce, machinery, and
ownership.
ii) Compliance recourse here we will help our clients to;
 Initiate compliance regulatory structure that will help in overseeing regulatory risks.

Managing Consulting Practice
 Solve issues related to governing requirements including redesigning policies and
procedures, surveillance improvements and recollections, and upgrading to customer due to
keenness and risk grouping practices.
 Prepare for a regulatory examination in advance with a rigorous assessment review.
iii) We will also provide temporary resources to our clients
 We will provide and put into action projects with domain specialists, project managers,
and business gurus.
 We will mitigates hot term operational resourcing issues with acting managers and
operations experts.
 Assist to scathing compliance project initiatives.
4.0 The Market Niche
The goal and strategic direction involved in this proposal are REL
CONSULTANCY’s acknowledgement in to the apprehension of what the consumers will
treasure highly about the business, and the ongoing openings and difficulties in providing
good quality services. The consulting business industries are quite integrated. The industry is
normally dominated by large multinational companies while those firms that are specialized
occupy their markets. Consulting agencies, just as Boston Consulting Group, McKinsey, have
dominated by providing the blue-chip firms in several industries with amenities. Practices in
consultation especially by major firms in accounting have established the worldwide presence
to be able to sell services that are packaged to different companies. Many individual
consultants in business and firms succeed in markets that players normally consider
unprofitable.
Companies that are beginning will be the target of our firm. REL CONSULTANCY
tends to shelve around activities of new enterprises within the local precinct. Additionally,

Managing Consulting Practice
affiliate marketing, new recommendations from among the faction, and online marketing
struggles will be done in training of new clienteles. Young ventures are alluring since
shareholders lack sufficient expertise necessary for launching new ideas. There is a
significant desire in the marketplace, and an appetite for, these kinds of start-up consulting
facilities. Corrival in the market Rialto offer various services that REL CONSULTANCY
has. These services include consolidation and directorate services. Information-based
consulting is drafted to expand the efficacy of client’s operations through proper budgeting,
enhancing customer support, the increased value of current lines of product, initiation of new
services and merchandise. Competitors, on the other hand, offer proficiency to evaluate,
implement, develop, manage and select information systems, applications and networks.
Consulting firms with which REL CONSULTANCY is challenging with
encompasses regional consulting firms, in addition to the consulting groups of the
international accounting firms like, Andersen Consulting, Deloitte & Touché LLP, Ernst &
Young LLP, KPMG LLP and PricewaterhouseCoopers LLP within its directorate and the IT
consulting services. REL CONSULTANCY competes with the marketer of information
system such as HBO & Company, Electronic Data Systems Corporation, Inc. Integrated
Systems Solution Corporation, CAP Gemini America, Inc., SAIC, Perot Systems Corporation
and Computer Sciences Corporation. In services related to the electronic-commerce, REL
CONSULTANCY rivals with the established contenders, as well as emerging, Internet
service and product based firms such as Razorfish, Scient, TriZetto and Viant.
The big Strategic Challenges
 Bargaining Power
Bargaining power is relatively low in the small businesses sector due to the
availability of many consultants in the current market which result to a surge in prices.

Managing Consulting Practice
 Threats to new entrants.
The Impediments to entrance feat as a deterrence to new rivals. They act as a
protective mechanism which impose an element to the new competitors, which the
incumbents do not have to bear. Incumbents have identification of the brand and customer
loyalties. This forces the competitors to spend heavily in order to overcome these fidelities.
Startups might bring in products which are different to the existing products in the market.
The benefits of the new products must be communicated to the target customers.
Governmental bodies can prohibit or limit entry for industries that have various
controls (for example, licensing requirements). Startups in industries with high regulation
find incumbents who have fine-tuned the business in accordance to regulations.
As a Startup we need to acknowledge the entry barriers for our market and business
for two reasons:
1. Startups might decide to get into business with higher barriers to the entry. This would be
of significant disadvantage to the start-up that is very difficult to overcome.
2. As a startup we need to understand that to become leaders in the market must learn how
to protect our place by assessment of entry to barriers.
 Threats of substitutes
Substitutes can make a profit by putting a ceiling on the prices through the returns of
the industry. As for the price-performance, it is an alternative that is offered by replacements
it becomes more attractive, and more difficult for those organizations to profit from it.
Identifying replacements includes looking for others services which do a similar task like for
the business service. The placing products of an industry and services against the alternates
may occur through collective business actions (for example, sustained advertising by business
participants).
Environmental Scan

Managing Consulting Practice
The process that of documenting and facts discovery and the trends are referred to as
environmental scan, this is likely to impact the businesses in the future operations. Its
findings are strategically purposed to familiarize planning partakers on the ground the
mission of the business is to be carried upon. The e-scan includes a detailed summary of
internal information, upon which the history of the business is stated, for instance, the
summary of the results it has received, current structure, which was served, and last but not
least the data related to the financial transactions.
This is characterized by the outline of the SWOT analysis, an analysis that attempts
to figure out the strengths, the weaknesses, the opportunities and the weaknesses of the
concern. Strengths are defined as the internal qualities and capabilities that are part and parcel
of the success of the business. Qualities of internal operation that need some improvement are
referred to as the Weakness. Opportunities relate to the external trends or activities which the
market may profit from, and associate with or take advantage of the opportunity to enhance
or grow its performance.
Threats refer to the external trends or activities that may threaten the existing as well
as the future success of the business. Together, they stand for a small percentage of the entire
environmental scan that is attached to the strategic plan in discussion.
Strengths
REL CONSULTANCY’s crucial strengths contain the validated ability of the
business to offer high quality, essential services that people with startup businesses need to
build an empire. Our Staff will be committed to ensuring that the services offered are of good
quality. The business meets every challenge that comes across its path through innovation.
REL CONSULTANCY has an outstanding reputation. The other service providers look up to
the concern as a leader in the field.
Weaknesses

Managing Consulting Practice
According to the belief of many, the significant development of REL
CONSULTANCY will lead to challenges such as the human resources, problems with the
supervision aspect, the lack of arrangement for the coordination existing among the
departments, the inconsistency of the administrative as well as the clerical support. Thus,
there exists a perceived requirement for enhanced practices of management, use of
technology, and improved use of additional capital (Campbell, Jardine. and McGlynn 2016).
Issues with the employee recruitment program will be experienced, inclusive of tracking,
training, coordinating between the potential employees and the available jobs. It also includes
the locating of the more job prospects.
Opportunities
The opportunities that are considered to be most important include: Increasing
awareness of our services to the acceptance by the society and opportunity for further
inclusion through the process of employment.
Implications:
A greater amount of inclusion increases the amount of awareness required to view
our clients as untapped resources. This may change the outlook businesses, career, and the
technical programs. This may lead to economic stability and independence for the clientele.
REL CONSULTANCY could organize an increase in the sales to the potential employers. It
may also be more responsive to clients who are interested in the activity. Expansive training
is needed for both the consumers and prospective employers as well as another community
resource, and the matter of transportation are important to be successful.
The increase in the visibility may lead to the greater amount of access to a greater
number of resources. The county possesses an array of resources inclusive of the potential
business ideas and plans all of which could be tapped in a better way.

Managing Consulting Practice
Implications:
REL CONSULTANCY could build a program to the startups through ongoing
supervision, screening and training. The program will also award medium-sized business for
their efforts to build a solid business.
New social and recreational activities. In this respect, there is a growing need for
recreational and social opportunities for small business owners to mingle and share ideas.
Implications
The increase in the activities that pertain to the society and recreation may demand
more patrons and therefore increase the community contact and the quality of their life. To be
successful at this point, REL CONSULTANCY will develop a more significant partnership
with the general community and the County Department of Parks and Recreation.
Threats
The threats that are considered to be the most important:
The dependence on our expertise and skills to attract new entrants into the market.
Implications:
REL CONSULTANCY needs to carry out an assessment on the actual request for the
services that it provides, a possible increment in the options of payment that are private. The
firm must also be prepared to discover other prospects for generation of returns.
The cost incurred in providing quality services and the staffing challenges. It is
difficult to sustain a proficient pool of potential employees, which includes staff, who can
relate in several dialects.
Implications:

Managing Consulting Practice
Although technology and increase in the efficiency might provide with assistance in
matters related to the situation of a high profitable income, mostly among the staff that deal
with the direct support, it leads to the increase in the costs of administration. In order to
respond, REL CONSULTANCY requires to expand its clientele base, empower employees
while increasing their prospect for development. It must promptly cultivate a structure of
payment for the various services that it offers.
5.0 Keys towards the success of REL CONSULTANCY include:
1. Individuals who possess a wide range of specialty areas which are complementary to one
another.
2. A high level of experience in the specialty areas.
3. A methodology that comprises of a team is to be adapted for the projects which need the
maximum amount of consulting.
4. The group of consultants might comprise of a number of professional contacts.
5.1 Major Targets & Goals of REL CONSULTANCY
The two-year long period of time that might be required for this strategic proposal
will be a time required for the assessment as well as deepening of the approaches of REL
CONSULTANCY to the work that it performs. Simultaneously, REL CONSULTANCY will
assume more of the role of a leader while working with a broader assortment of technological
resources. REL CONSULTANCY will pursue the strategic direction enlisted below by
considering it from a fresh outlook on the mission, the understanding of the jobs that it
performs well, and the concerned environment wherein the firm will operate.
1. REL CONSULTANCY will analyze and widen the direct supports and services of the
company that have been existing over time so as to ensure that the services or the supports

Managing Consulting Practice
are contemporary for efficiently working to creating a belief that we have the necessary
capacities to creating solutions to our clients on a particular challenge.
2. REL CONSULTANCY will further assess consumer to provide wisdom and good
judgment regarding needs and gaps that we have come up with that will increase our service
delivery as an old saying, “Good judgment emanates from experience, and experience comes
from bad judgment.”
3. REL CONSULTANCY will take a leadership role in providing better and reliable
communication skills to achieve the goals on areas on which they seek our expertise.
4. REL CONSULTANCY will explore the feasibility of expanding startups regarding
Information technology (IT), to help businesses become more efficient and achieve its goals
5. REL CONSULTANCY will emphasize building the discretionary financial resources for
the investment towards providing the quality services.
Goals
The enlisted goals for REL CONSULTANCY over the succeeding two years are the
responses of the business to the core issues that are identified within the environmental scan
which concluded as a part of the development and the strategic process of planning. The
goals bring a roadmap for the fulfilment of the strategic direction.
Service Delivery
Our clients know their wants but are concerned about the execution, but they lack the
resources and expertise to deal with the problem effectively and in short order and hence
REL CONSULTANCY will provide and encourage the clienteles to approach the ambiguity
by redefining the complex concerns such as the SIMPLE, BASIC CHOICES. We will
support our clients by studying the complex problems of business and turning them to the
manageable model of opportunities.

Managing Consulting Practice
Our instructional approach is direct as it will use a collaborative approach along with our
clients to ensure our expertise goes a long way to yield results-oriented, actionable solutions.
Human Resources
REL CONSULTANCY will develop a greatly qualified, stable and motivated staff that
actively conveys the mission of the business.
Resource Development
Successful implementation of the strategic plan will result in further quality services
and supports delivered to consumers and be enthusiastically involved in business
development. The eventual result REL CONSULTANCY aims to attain is far beyond the
high-quality supports and services startup businesses.
6.1 Service Description
REL CONSULTANCY offers a variety of facilities for the business startups to choose
from. The choice depends on the particular business needs and goals of the startups.
The services provided to the start-ups include the preparation of the business and the
marketing plans, and the procurement as well as the search for financing. The ongoing
services are inclusive of the updates of the business and marketing plan, the search and the
purchase of the additional rounds of development of the management, financing, IT and e-
commerce consulting services, advising of the operational as well as the human resources.
REL CONSULTANCY maintains a flexibility in the working with its clienteles in
areas preferred by the consumer, be it remotely, on-site or as a blend of both. REL
CONSULTANCY will work on the concerned project in a team manner to support the
customer in all the areas of the industry at the same time. This provides and allowance for all
the parties herein involved to be synchrony regarding the understanding of the interconnected
conditions of all the areas of the functions of the commercial activity.
6.2 Competitive Edge

Managing Consulting Practice
REL CONSULTANCY capabilities will help thousands of clients in every sector of
their business to deliver and develop winning schemes.
• We realize things that are missed by others, in offering resourceful solutions that
conglomerate our in depth geographic experience, informal sector awareness and rich insights
on value creation process in your business.
• We will be working collaboratively, to build long-lasting competencies into teams and
help organizations mobilize for the change.
• We will define our accomplishment by our client’s results. We will show great care and
expertise on matters affecting our clients. We have a great team that enjoys its work.
Sustainability is a progressively vital topic for the employees, patrons, executives and
communities. We will be guided by some core beliefs in the addressal of the challenges
towards sustainability:
• There is a desire for the sustainability in businesses both regarding risk analysis and profit
making this, has been experienced where corporations are progressing in a dawdling manner,
with just 2% exceeding or achieving their expectations and the other 81% settling for the
diluted outcomes (Epstein and Buhovac, 2014).
• Most concerns may be categorized into two types of situations: unambitious, unfocused
strategies of sustainability that are separated from the main trade; and passion for the corner-
office that is disconnected from the realities on the frontline.
• Sustainability of leaders aim to distinctively place the bold ambitions. It also aims to
identify the fewer extents where they can ‘spike’ and show brilliancy to foster the
competitive advantage to the core of their business during the addressal of the highest
material sustainability impacts (Dinnie 2015).
REL CONSULTANCY will help firms factor the complete range of the social, economic and
environmental issues into the development of strategy and the execution of the same. An

Managing Consulting Practice
effective strategy of sustainability focuses on the few extents that are primary to the essential
business strategy of the company. These are the areas where the corporation can have a
materialized positive impact.
REL CONSULTANCY will work to improve the use of the natural assets with a
stress on the initiatives regarding the efficiency in the supply chain and the circular
economics, and supply security as well as the resilience through the socially and the practices
that are responsible environmentally. REL CONSULTANCY will help to address the specific
challenges that organizations face in industries that are intensive to the resources.
REL CONSULTANCY will support investors of all types, including the firms that
provide for the private equity, the funds of sovereign wealth, the funds for investment and the
offices of the family, to pursue a range of choices that provide a reason for the environmental,
the social and the governance criteria.
REL CONSULTANCY will ensures performance targets of most business are achieved as
current markets are unforgiving. The investors might award punishment for even the small
earnings misses. The competitors undercut the prices to provide low-quality service.
REL CONSULTANCY will assist the clients in their understanding of their needs and
the behaviors of the customers using the approach and thereby develop a segmentation of
action from the resulting insights. We aid clients in the definition of the target customers or
the "sweet spot", which is an area of distinct advantage over the competitors in order to
inform the business decisions and the investment. REL CONSULTANCY will aid the firms
to break down barriers towards innovation and participate in the improvement of the ongoing
product development led by the customers, so as to bring about a differentiation in their value
proposition and thus meets the requirements of the customers.

Managing Consulting Practice
REL CONSULTANCY will help clients to resolve the paradox of the pricing. The
pricing is almost always the primary lever of profit, yet it is found to be under-developed in
most of the companies that build capitalizing on a long-term pricing and capabilities on the
opportunities in-year-revenue.
REL CONSULTANCY will aid companies in identifying quick, targeted and
customized results as well as operational and strategic improvements in order to boost the
sales organizations that are the underperformers.
REL CONSULTANCY will assist companies in aligning market and brand strategies with
over-arching objectives of business; into ensuring market investments that generate the
highest amount of returns and thereby fortifying the brand positioning. This helps in building
a loyal client base through the branding that promotes a strong and trusted image.
REL CONSULTANCY will help companies in the development of a sequence of
positive interactions with their customer in order to earn their support and to inform the
consistent transfer of the experiences to drive the top-line growth.
6.3 Information Technology
The technology organization of a company should be supportive of its business
policy, not constrain the same. REL CONSULTANCY focuses primarily on the strategic
wants of the businesses of our clients in order to define the technological capabilities that are
needed to support their long-term goals. We assist the companies to address the decisions
related to technology confidently and thereby ensure that their IT organizations and the
operating models are responsive and efficient, preparing them to cut through the clatter of
fleeting trends technology in order to create persistent results (Brigham and Ehrhardt, 2013).
We will bring a choice of technical capabilities that aid our clients in the addressal of four
critical business situations.

Managing Consulting Practice
Transform the IT by focusing on the business goals, and ensuring that your system
architecture, the operating model, and the costs that match these preferences. The
underperformance of the IT affects the business performance negatively. REL
CONSULTANCY works with companies that seek to address their problems of IT efficiency
not only to ensure cost reduction but also ensure improvement and development of the
capabilities that enable agility and innovation.
Synergies that are related to technology are crucial to the successful acquisitions,
divestitures, mergers and the separations, but mostly they are overlooked at the inception
stages of a deal. We help the companies to assess, manage and plan the required changes in
their systems in order to provide accommodations the changes in the structure of business.
REL CONSULTANCY helps the clients to maximize the results of business from the
major initiatives of technology that are inclusive of the turnaround curricula. We will help the
executives to evaluate the case for venture, set up the projects for the successor place existing
projects on the correct track to ensure that they capture values when implementing the new
programs and systems. Innovations based on our decades of proprietary research on the
achievements of highly successful paired leaders with complementary skills.
7.0 Underlying Service Assumptions
Refers to a set of views about the world that frame the work of a business. The
underlying conventions inform about the approach towards the work or the reason of the
choice a business to tackle the issues or the problems in a particular manner. They clarify the
reason behind the belief of the Board of Directors of a business and shareholders that the
actions that they undertake will bear the desired results (Costanza, de Groot, Sutton, van der
Ploeg, Anderson, Kubiszewski, Farber and Turner 2014). All of REL CONSULTANCY’s
services and the manner in which it goes about its duties are based on essential beliefs about
the best way to upkeep people with small businesses.

Managing Consulting Practice
8.0 Implementation
As noted above, the discussed strategic plan intends to be a management device for
REL CONSULTANCY. This plan has two resolves. Primarily, it puts forth the most
comprehensive compilation of the plan and the parts of the same. Secondly, it serves to be a
reference guide for strategic planning.
8.1 Funding Sources
While personal savings are still a noteworthy source of funding, REL
CONSULTANCY has an innovative and substantial fundraising program which might earn
resources from private sources that include both the individuals and the businesses.
Customers
The chief client of a business is the person or the thing whose life the industry
primarily wants to influence on a regular and ongoing basis. A core client is not someone
whom you can approach or someone you can sit down with and talk to directly. Come up
with the primary client puts urgencies in order and thus, provides you with a point of
reference for the critical decisions. The chief clients of a business may change over time.
The supportive clients of our business are those who will be satisfied with our service during
the trial period.
Human Resource
 Department of administration and the staff business; new Administration, Finance and
the Facilities Department.
 New position of the Development Specialist
 Updation of the communication plan to be in alignment with the proposed strategic plan

Managing Consulting Practice
8.2 Projected Cash Flow
Table: Budget
Start-up Funding
Initial Expense $35,500
New Assets $200,000
Startup Capital Required $235,500
Assets
Non-current Assets $150,000
Current Assets $45,000
Total Current & Non- Current Assets $195,000
Liabilities and Capital
Liabilities
Current Liabilities $100,000
Long-term Liabilities $1,000
Total Liabilities $101,000
Capital
Planned Investment $99,500
Current Borrowing $0
Total Investment $99,500
Start-up Expenses ($5,500)

Managing Consulting Practice
Total Capital $94,000
Total Capital and Liabilities $195,000
Total Funding $200,500
As illustrated the cash flow statement, REL CONSULTANCY expects to maintain a
balanced rate of cash flow over the next two years of operations.
Pro Forma Cash Flow
Year 1 Year 2
Cash Received
Cash from Operations
Cash Sales $1,107,241 $2,301,981
Subtotal Cash from Operations $1,107,241 $2,301,981
Subtotal Cash Received $1,107,241 $2,301,981
Expenditures Year 1 Year 2
Expenditures from Operations

Managing Consulting Practice
Cash Spent $600,000 $660,000
Expense Incurred $327,070 $641,342
Subtotal Spent on Operations $927,070 $1,301,342
Additional Cash Spent
Long-term Liabilities Repayment $36,000 $6,700
Current Assets $0 $0
Long-term Assets $0 $45,002
Dividends Paid $0 $0
Subtotal $963,070 $1,352,034
Net Cash Flow $144,171 $949,947
Cash Balance $144,171 $949,947
Projected Statement Of Financial Position
Table: Statement Of Financial Position
Pro- Statement Of Financial Position
Year 1 Year 2
Assets
Current Assets
Cash $20,000 $1,232,118
Receivables $293,171 $30,000
Total Current Assets $313,171 $1,262,118

Managing Consulting Practice
Long-term Assets
Non-Current Assets $31,000 $82,300
Accumulated Depreciation $0 $0
Total Long-term Assets $19,000 $57,700
Total Assets $332,171 $1,319,818
Total Equity & Liabilities Year 1 Year 2
Current Liabilities
Trade Creditors $43,101 $51,464
Sub-total Current Liabilities $43,101 $51,464
Long-term Liabilities $56,404 $60,000
Total Liabilities $99,505 $111,464
Share Capital $138,666 $975,689
Retained Earnings ($5,500) $133,166
Earnings $99,500 $99,500
Total Equity $232,666 $1,208,355
Total Liabilities and Capital $332,171 $1,319,818
Net Worth $232,666 $1,208,355

Managing Consulting Practice
8.3 Monitoring and Control
 We will create specific forms of value measurement that will assist us in measuring our
productivity in the market. This will also help us a benchmark against successful consultancy
firms.
 We will compare our documentation of the employee time with the information that have
been gathered from your operational process of monitoring. This will help us track us
monitor the productivity of every employee in areas of their expertise (Epstein and Buhovac
2014).
 We will provide investment in the new technology that will help us in streamlining
operations and thus ensure the improvement of the productivity of our firm
 We will create an accountability system where employees will need to document time
usage during a given period this will enable us meet our objectives and goals.
8.4 Risks Mitigation Factors
i) Founding team
The perfect way to reduce risk is to accumulate a great team and bring out your ability to
perform on an idea. Clients will look at Management team; this means will have to vet
thoroughly.
ii) Freedom to operate
The team and the company should remain free of impediments, such as existing trademarks
or patents, distribution or supplier challenges, talent shortages, and other such factors. Any
necessary licenses or additional innovation only add to the potential problems and, hence,
more risks.

Managing Consulting Practice
References
Alexander, K. ed., 2013. Facilities management: theory and practice. Routledge.
Brigham, E.F. and Ehrhardt, M.C., 2013. Financial management: Theory & practice.
Cengage Learning.
Campbell, J.D., Jardine, A.K. and McGlynn, J. eds., 2016. Asset management excellence:
optimizing equipment life-cycle decisions. CRC Press.
Costanza, R., de Groot, R., Sutton, P., van der Ploeg, S., Anderson, S.J., Kubiszewski, I.,
Farber, S. and Turner, R.K., 2014. Changes in the global value of ecosystem
services. Global environmental change, 26, pp.152-158.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Epstein, M.J. and Buhovac, A.R., 2014. Making sustainability work: Best practices in
managing and measuring corporate social, environmental, and economic impacts.
Berrett-Koehler Publishers.