Business Plan for Desklib: Online Library for Study Material

This business plan discusses the marketing plan, target market, business plans, and financial plans for Desklib, an online library for study material. It includes a SWOT analysis and strategies for promotion and advertising. The financial plan is also discussed.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction:...............................................................................................................................2
Discussion..................................................................................................................................3
Background............................................................................................................................3
Company Summary................................................................................................................3
Business goals........................................................................................................................4
Target market.........................................................................................................................5
Market analysis......................................................................................................................6
SWOT analysis.......................................................................................................................6
Potential opportunity:.............................................................................................................7
Strategies and tactics..............................................................................................................9
Promotion and advertising.....................................................................................................9
Financial Plan:......................................................................................................................10
Recommendation:................................................................................................................12
Conclusion:..............................................................................................................................14

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Introduction:
The aim of this report is to provide a detailed summary of the comparison between the
business plans of two newly formed business enterprise. Blueprints Business Planning Pty
Ltd and Mother’s House Cleaning Services are the organisations whose business plans are to
be compared in this assignment. Mother’s House Cleaning Services provides service of
cleaning the houses of the customer. Mother’s House Cleaning Services targets the families
with higher income range whereas Blueprints Business Planning Pty Ltd provides
consultancy services and the mostly target the small-scale business enterprises. Both the
organization is sole-proprietorship business model run by only one owner. In this paper, the
marketing plan, target market, business plans and financial plans have been discussed. SWOT
analysis has also been carried out to understand the potential strengths, weaknesses
opportunities and threats of both the organization. The business plan will guide the
organization to grow in the market and to expand the business. Being a sole proprietorship
business, the enterprises have a limited source of funding so it is necessary for the
organization to make a sales forecast. In this paper, advertising and promotional strategies
have also been discussed. The comparison between both the organization’s business plans
will help to understand how the thinking and the marketing plans differs from one another.

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Discussion
Background
The purpose of this paper is to compare a business plan for a newly planned business
organisation Mother’s House Cleaning Services with another business plan of Blueprint
business planning Ltd (Blank 2013). Mother’s House Cleaning Service’s goal is to provide
house-cleaning services to the consumer and the goal of Blueprint Ltd is to provide
management consulting services. Both the business is a small-scale business organisation and
is new in the market. The services that Blueprint Ltd will provide includes making of
business plan, providing training in improving skills on small business management and the
services that Mother’s House cleaning services will provide includes normal room cleaning to
pest removal, which will save time of the consumers (Goombos et al. 2013). Blueprint Ltd
owners plan is to begin the organisation by employing one person on full time basis and then
to increase the business where the enterprise can employs more than three employees,
whereas Mother’s Cleaning services aims at employing 6 employees by the end of the first
year of operation.
Company Summary
Mother’s House Cleaning Service will soon start its business in Cleanly, WA. It will
provide house-cleaning services to the customer. The business organisation will provide a
wide range of service starting from normal room cleaning to pest removal. The business is
targeting the upper section of the society, as they will provide a huge premium for their
service. The location of the business enterprise will be Sarah Tookleen’s home. Sarah will
take all the responsibility of estimates, scheduling, training of new employees, payroll, and
customer care management and ordering of services. The type of the business operation will

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be sole proprietor and it is expected that the business will have six employees by the end of
the first year (Abdulsaleh and Worthington 2013).
Blueprint’s business market is a new and small business operated by only one person.
The business will provide service like developing business plans, providing training in
improving skills on small business management (Margerison 2017). The business targets the
small scale business enterprises to help them with creating a standard business plans and to
provide training so that the small scale business managers can manage the enterprise more
effectively. The company expects and aims at hiring a full time employee in the beginning
and after reaching to a stable condition the business aims at hiring more than three
employees.
Business goals
The goals or objectives of Mother’s House Cleaning Services for first three years of
business operation are listed below:
 The most important objective of the organisation is to provide service in such a way
that it help the organisation in exceeding the expectation of the customer. This
objective will help the business to make a reputation in the market and will help in
creating goodwill in the market (Camodeca, Almici and Bernandi 2013).
 The second objective of the organisation is to expand the customer base by 20% each
year with the help of superior quality services.
 To make a profitable home-based firm, so that it can be operated by its own cash plan.
 Utilisation of MHCS services by 30% of the customers regularly who contact them
for more information.
The goals or objectives of Blueprints Business Planning Pty Ltd are listed below:

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 To provide marketing plan to the small scale industry so that they can improve their
business operations (Agwu and Emeti 2014).
 To earn a net profit of more than A$2000, which will help in future investments.
 To increase the customer market each year by 15% so that the company can expand in
the market.
 Long-term objective or goal is to develop a reputed consultancy services by
employing more than four employees.
Target market
Mother’s House Cleaning services will target the upper-end of the market. The two
main target customers of Mother’s House cleaning services will be:
 Affluent whose spouse does not like to work and is not inclined to make any effort to
do housework. This group of customer is symbolizes by too many house cleaners.
 The two-income family households, who does not get any time for cleaning the house
The target markets of Blueprints Business Planning Pty Ltd are:
 Participants or individual who are in the training courses and needs to develop
managerial skills
 Metropolitan areas of the Central Sydney
 Small-scale business organisation who earned sufficient revenues to spend for
services like this
 Small-scale business organisation that are passing from huge competitions and
bearing losses need expert consultant for their business.
The target market of the MHCS is mainly focused on the upper class section of the
society who will pay them a good premium for their services and Blueprints Business

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Planning Pty Ltd who mainly focuses on targeting the market of small-scale business
enterprises.
Market analysis
MHCS will target the upper level of the house cleaning industry, whereas Blueprints
Business Planning Pty Ltd will target the small-scale business organizations. The industry in
which MHCS is operating does not have any highly recognised business competitor but
Blueprints Business Planning Pty Ltd has many competitors available in the market. The
industry of Blueprints Business Planning Pty Ltd is in a high demand for consulting services.
Though there are many existing firms who provides consulting services and management
trainings to large corporations, which are generally expensive. The micro-enterprises or
small-scale enterprises could not afford the services of existing firms. Blueprints Business
Planning Pty Ltd aims at providing services to those micro-enterprises at a lower cost.
SWOT analysis
SWOT analysis will help to understand the potential strengths, weaknesses,
opportunities and threats (Wang and Ge 2013). Both the organisation is new and they should
understand about their business threats and opportunities, which will help them to grow in the
market. This will help to compare the strengths of both the organisation.
SWOT analysis of Mother’s House Cleaning Services is shown below:
Potential strengths:
The organisation is new and the idea of cleaning the houses is new and innovative. In
today’s busy world people hardly gets time to clean their houses due to their busy schedule.
This will help the business organisation in making its customer base. MHCS is highly

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focused on providing quality services to the people, which every customer wants from a
organisation.
Potential threats:
The business is new and the enterprise is only focused on one sole proprietor. Sarah
Tookleen is entitled to take every decision related to the business. This increases the chances
of making wrong decision and the quality of supervision lacks in the business organisation. It
is tough for one person to look at every operation in the business. This will reduce quality of
services in future (Karaoguz et al 2015).
Potential opportunity:
There is no recognisable or reputed business enterprise in the market, this is a perfect
opportunity for MHCS to become the leading Cleaning service provider in the market. This
opportunity will help them in the long-run when new enterprises will try to enter into the
market.
Potential threats:
The business is new and the brand awareness is low in the market. Customers may not
be ready to spend such a hefty amount on cleaning their houses, which can cause them a huge
loss in the initial years.
SWOT analysis of Blueprints Business Planning Pty Ltd is shown below:
Potential strengths:

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Jessie Jones a management consultant, who provided mentoring services, business
planning to many clients and training programs from August to June 2014 has links to New
South Wales Small Business Advisory Network will help the organization to grow.
Potential weaknesses:
The operation of the business is totally depend on only one person, Jessie Jones which
increases the chance of making mistakes in taking decisions. Plans and strategies will be
ineffective and the business may suffer loss. Record of accomplishment will be minimal in
case of external consultancy. Limited skill in developing tenders
Potential opportunity:
Managerial skills are highly needed in the corporate sector nowadays, which increases
the chance of getting more customers’ in the market. Growth in the consultancy services is a
good opportunity for Blueprints Business Planning Pty Ltd to expand its business.
Potential threats:
The consultancy service industry is full of competitors. The competitors, which are
already present in the market, has good brand awareness and are recommended by most of
the large corporations. Those consultancy firms will attract more of the customer towards
them.
Both the firms have many opportunities as well as many threats. MHCS has potential
strengths as it is one of the new and innovative business ideas in the market and they can use
this opportunity to establish their business before any other business organization. Blueprints

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Business Planning Pty Ltd also has strengths and opportunities for example the business firm
have links to New South Wales Small Business Advisory Network, which will help the
organization to grow. Both the business enterprises has a common weaknesses that is both the
business firm is dependent on only person, who will take all the major decisions in the market
this increases the risk of failure or risk of making wrong decisions.
Strategies and tactics
Mother’s House Cleaning services will target for the families with high incomes
belonging to Cleanly, WA. The main aim of the Mother’s House Cleaning Service is to
attract customers by their professionalism and trustworthy services. They will achieve the
superior level of service with the help of extensive training procedure and by continuously
improving the learning process. MHCS will be contacting with the potential buyers over
phone calls with an estimate price and will also organise in-house interaction with the
customers. Blueprints Business Planning Pty Ltd will target the small-scale industries. They
will provide consultancy services to the growing business firms and small-scale business
firms to increase their revenue and to improve their business operations. They will also
publish books, which will have details about the business plans and business tactics, which
will help the management leaders to lead more effectively. They will also provide managerial
trainings to the customer to increase the managerial skills. The firm will also use the strategy
of e-commerce, which will help them in growing in the competitive market. E-commerce
already has helped many business organization to increase their revenue.
Promotion and advertising
Promotion and advertising is one of the important marketing factors that the
organisation should consider. Advertising helps in increasing the brand awareness and helps
in making a mark in the market (Aaker and Biel 2013). With increasing brand awareness, the

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revenues of the business firm will also increase. Both the organisation should highly focus on
their advertising strategies. The business firms have come up with some of the advertising
and promotional strategies. The promotional activities that are used by the Blueprints
Business Planning Pty Ltd are:
 Letterheads and Business cards
 Direct sales mail followed by cold calling over telephones
 Networking strategy- Tie up with other professional consultancy firm through
Institute of Management consultants and many other local business enterprises.
 Advertising in the next edition of Yellow pages of Sydney under the banner of
‘Management Consultants’
The promotional strategies that are used by the Mother’s House Cleaning Services are:
 Cold calling over telephone
 In-house interaction with the customer
 Television advertising
 Newspaper advertising
Financial Plan:
Financial planning is one of the most important and crucial aspect of any business
plan and being a new business enterprise with sole proprietorship both the business
enterprises have to highly focus on the financial plans of the organisation (Brigham et al.
2016). Being a sole proprietorship business both the enterprises have limited and small
amount of budget. The advertising and promotional cost for both the organisation should be
as low as it can be, so that it does not adds up any extra additional cost. The assets of the
organisation are dependent on the owner of the business. The sales forecast of the business
enterprise is important as it will guide the business enterprises to spend money accordingly.

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Sales forecast is the estimated sales that the business enterprise can earn in the given period.
The estimated sales forecast for both the business enterprises are shown below.
Sales forecast of Blueprints Business Planning Pty Ltd
Source: (Schaper et al. 2014)

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Recommendation:
Mother’s House Cleaning Services and Blueprints Business Planning Pty Ltd are new
in the market and they should work on their advertising strategies to create brand awareness
in the market (Hutter et al. 2013). The nature of the business organization is sole
proprietorship so the budget is limited for both the business organization. Both the business
organization has one common weakness that is lack of supervision and lack of personnel,
which may not be a problem in the beginning stages but with increase in growth of both the
organization it will affect both the firms in maintain the quality of their services (Palanski,
Avey and Jiraporn 2014). Therefore, the organizations should hire more employees in their
Sales forecast of Mother’s House Cleaning Services
Sources: (Romero 2016)

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organization to avoid degradation in quality. Mother’s House cleaning services is a unique
startup and they should utilize this opportunity to avoid any future risk of competitiveness
(Kick and Prieto 2014). They are mainly focused on providing quality services to the
customer, which is a good thing for the business enterprise and it will help them in creating a
good customer base in the market whereas, Blueprints Business Planning Pty Ltd aims at
providing consultancy services to the small-scale organizations. With the increasing market
of consultancy industry, Blueprints Business Planning Pty Ltd can use this opportunity to
attract customer and create their own customer base (Lazaroiu 2015).

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Conclusion:
In this paper, business plan of two business enterprises have been discusses.
Blueprints Business Planning Pty Ltd and Mother’s House Cleaning Services are the
organisations whose business plans are to be compared in this assignment. Both the
organisation has different advertising strategy and which is adopted according to the nature of
the business. Mother’s House Cleaning Services is focused on providing services of cleaning
the houses whereas, Blueprints Business Planning Pty Ltd provide consultancy services. Both
the organization is new and they follow the same sole proprietorship style of business. In the
beginning of the organization, Blueprints Business Planning Pty Ltd aims at employing only
one employee who will be responsible for all the business operation. Sarah Tookleen will
operate Mother’s house cleaning Services and she is expecting to employ six employees by
the end of first year. The operation will be carried out from Sarah Tookleen’s home. Both the
business enterprise expected to earn a good amount of revenue in the market and a sales
forecast has been included in this assignment.

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