Destination Amalgam Concept: Introduction to Hospitality and Tourism in New South Wales

This promotional booklet provides an introduction to the hospitality and tourism sector of Australia, focusing on the popular destination of New South Wales. The journal evaluates the four A's of NSW - accessibility, attractions, amenities, and ancillary services - that make it a popular tourism destination in Australia. The article explores the various beaches, national parks, museums, restaurants, and more that make NSW a must-visit location.

DESTINATION AMALGAM CONCEPT 0
Hospitality and Tourism
Introduction to hospitality and tourism
(Student Details :)
12/8/2018

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Contents
Introduction to Hospitality and Tourism....................................................................................2
Access to NSW (New South Wales)..........................................................................................2
Attractions..................................................................................................................................4
Amenities...................................................................................................................................6
Ancillary Services......................................................................................................................6
References..................................................................................................................................7
Introduction to Hospitality and Tourism
This promotional booklet is based on the popular destination of Australia, New South Wales
which has more often contributed a lot to the tourism and hospitality industry of Australia
(Destination NSW, 2018). The journal is evaluating four A’s of NSW being a popular
tourism destination in order to provide an introduction to hospitality and tourism sector of
Australia. Here, four A’s are the key elements of destination’s amalgam concepts include
accessibility, attractions, amenities as well as ancillary services (Eichhorn & Buhalis, 2011).
Access to NSW (New South Wales)
New South Wales (NSW) is situated in south-eastern and an Australian state, renowned for
its coastline cities as well as national parks. Its capital is Sydney which is home to iconic
buildings like Harbour Bridge and the Sydney Opera House. Inner land is made with the
craggy blue mountains, outback towns and rainforests where opals are also mined. Along the

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seaside, there are long beautiful surfing beaches. Moreover, the hunter valley region which is
situated in the north is having dozens of wineries which are worth visiting from the whole
world as well as Australia. Moreover, NSW’s magnificent terrain borders the state of Victoria
to the south, Queensland in the north, and South Australia in the west, also the boundless blue
of the Pacific Ocean environs the state’s outstanding east coast. NSW’s populations combine
a tranquil rural lifestyle along with liberal farming as well as agricultural practices (Eichhorn
& Buhalis, 2011).
Besides, NSW’s west is home of the arid Australian outback, which is known for its regal
desert landscapes. Additionally, the beautiful state’s south lies in the snowy alpine area which
beckons ski as well as snowboard fanatics during winter (Nickson, 2013). In this way, the
NSW is offering apparently boundless stunning, sandy beaches as well as subtropical
rainforests to all of the major cities of Australia and the globe.
Source: (Destination NSW, 2018)

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Attractions
Adventures and Sports: Skiing in perisher snowy mountains, Stockton Bight Sand Dunes in
Port Stephens, water sports in penrith white water stadium, north Sydney Olympic pool, golf,
fishing and sailing (Destination NSW, 2018).
Beach lifestyle: there is a beach lifestyle that is relaxed and full of fun. Most popular beaches
are as follows:
 Bondi beach
 Manly beach
 palm beach
 Balmoral beach
 Camp Cove beach
 Parsley Bay beach
 Sydney surf beach
 South, central and north cost beaches (Destination NSW, 2018).
Arts and culture: some popular attractions from art and culture are as follows:
 Theatre and shows: ballet and contemporary dance, opera, stage plays and classical
music shows. Handa opera on Sydney harbour, state theatre, Capitol theatre and
Sydney lyric.
 Museums: museum of contemporary art in Sydney
 Art galleries: art gallery of NSW, the Edge of the Trees sculpture (Cooper & Hall,
2009).
Shopping and fashion: markets of Sydney east, Oxford street and Glemore road are the
home to upcoming designers as well as local boutiques.
National parks and natural sites: The royal botanic garden, Taronga Zoo by ferry, wild life
zoo, and Sea life aquarium.

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Food and wine: Restaurants in winegrowing areas like hunter valley, mudgee, orange and
the southern highlands. Moreover, south, central and north coast are also having award-
winning restaurants (Bowie et al., 2016).
Work and study opportunities: NSW is a destination full of rewarding jobs, world-class
universities along with a relaxed lifestyle which provides unforgettable experiences to all
(Destination NSW, 2018).
Amenities
Amenities including cost-effective accommodation, hotels, bed and breakfast apartments,
guest houses, cottages, VFR as well as camping sites are the amenities offered by the NSW.
Additionally, there are so many catering facilities, entertainment ways, events, heritage sites
and man-made tourism sites which are counted in amenities of the place. Besides, NSW is a
place having all amenities ranging from 2-star to 7-star standard of the facilities. The
fabulous and efficient amenities of the place attract the tourists of all over the world
(Bhavani, 2013).
Some popular amenities of NSW state are as follows:
 Community centres for meeting the recreation and learning needs of distinct
communities
 Public toilets are available throughout the whole destination areas
 Sports facilities for keeping global as well as local public healthy and fit
 Swimming pools for keeping tourists fit as well as cool during a warmer weather
(Murphy et al., 2008).
Ancillary Services
Ancillary services offered by NSW are categorized in two categories, as follows:

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Public services
 Health/Hospitals institutions
 Embassies
 RTOs
 Police
 NTOs
 LTOs
All above public services offered by this Australian state are essential and important for the
hospitality and tourism industry of the nation Australia.
Private services
 Tour guides
 Post offices
 Travel
 Insurance /Banks
 Currency exchange
Efficient and nice tour guides, post offices, travel services, banks and insurance services and
currency exchange services are the base for a good tourism destination (Service Skills
Australia, 2011).
References
Bhavani, M.G., 2013. Customer’s expectations of hospitality services–a study on five star
hotels in Hyderabad city. Journal of Management and Science, 3(4), pp.16-22.
Bowie, D., Buttle, F., Brookes, M. & Mariussen, A., 2016. Hospitality marketing. London:
Routledge.

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Cooper, C. & Hall, M., 2009. Contemporary Tourism: an international approach. Sydney:
BH.
Destination NSW, 2018. Who can participate? [Online] Available at:
https://www.destinationnsw.com.au/tourism/industry-opportunities/connect-your-tourism-
product/get-connected/who-can-participate [Accessed 08 December 2018].
Eichhorn, V. & Buhalis, D., 2011. Accessibility: A key objective for the tourism industry.
Accessible tourism: Concepts and issues, pp.46-61.
Murphy, P., Pritchard, M.P. & Smith, B., 2008. The destination product and its impact on
traveller perceptions. Tourism Management, 21(1), pp.43-52.
Nickson, D., 2013. Human resource management for hospitality, tourism and events.
London: Routledge.
Service Skills Australia, 2011. TOURISM, HOSPITALITY AND EVENTS environmental scan
2011. [Online] Available at:
http://www.oph.fi/download/145170_TourismHospitalityEventsScan_Print.pdf [Accessed 08
December 2018].