Innovative Destination Management Plan for Italy's Tourism Sector

This report presents a comprehensive destination management plan aimed at improving Italy's tourism sector, particularly in the post-crisis scenario. The plan focuses on structuring information related to bookings and reservations, collecting data on travelers, and partnering with government and hospitality organizations. Key elements include marketing strategies under the brand 'The Vacation Gateways,' leveraging social media and SEO, environmental improvements through waste management and sustainability initiatives, and fostering positive resident relations by managing tourist flow. The plan also addresses event management, information provision using advanced technology, and accessibility issues with customer care proposals involving training and performance management. The Destination Management Organization (DMO) is identified as the responsible entity, requiring government approval for implementation and ongoing monitoring. The business approach is designed to benefit local residents, contribute to the business environment, and introduce innovative solutions within the tourism industry. The study material is available on Desklib, a platform providing study tools for students.

Destination Management

Table of Contents
 INTRODUCTION
 MAIN BODY
 Overview of Plan
 Destination management Plan
 Action and Accountability
 CONCLUSION
 REFERENCES

INTRODUCTION
This presentation will be comprised of essential and significant knowledge
regarding improvisation and betterment of destination as well as tourism culture going on
in determined location. For instance, it will be presenting with a developed destination
management plan that will facilitate in initiating actions according to determined plan.

Overview of Plan
After the post-crisis scenario, the tourism
of Italy is rising again with increasing
number of tourists and travellers towards
the respective country. For instance, this
provides Italy with a huge opportunity to
take corrective measures and initiatives in
order to improvise existing scenario of
tourism in country.

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 Structure: To acquire information of bookings and reservations of people from foreign
countries towards Italy. For instance, it will further include maintaining a particular number
of tourists and travellers by contributing this information to government as well as business
organisations.
 Primary task and working group: To collect information and travellers travelling to Italy at
a specific time span. For instance, it will provide customers a platform for bookings and
reservations to respective county.
 Partner organisation: Partner organisation for this innovative business approach could be
government authorities and businesses engaged in hospitality industry in Italy.

Destination management Plan
Marketing
The brand name taken into
consideration has been considered as The
Vacation Gateways. For instance, this
brand will connect people with their
desired and dream destinations in Italy.
 Social Media
 Search Engine Optimisation

Environmental improvements
 Effective Waste management
 Sustainability

Destination management plan
Resident relations: It will contribute values towards local residents of Italy by controlling
the crows visiting respective country for travelling purpose. For instance, information
provided to government authorities will further facilitate in development of required and
suitable strategies.
Events: Tourism activities including accommodation, Food & Beverages, travel guide, etc.
which are related to tourism industry. For instance, determined business idea will be aimed
at betterment of local residents of Italy by controlling traffic and pollution due to
overcrowding of tourists and travellers.

Interpretation
The determined business idea
will be a platform for purpose of booking
and reservations of travel and tourism in
Italy. For instance, It will be including
places and reservations accordingly which
will be comprised of free as well as paid
bookings. In addition to that, public places
and tourist attractions will be free of cost
but require reservation in order to avoid
extra or unnecessary crowd.

Information Provision
With the use of advanced and
latest technology, information would be
acquired regarding number of tourists or
travelers travelling to Italy. Moreover, it
will further facilitate in carrying out
operations in an efficient manner.

Accessibility issues
 Prior precautions and measures
 Additional facilities with additional
charges:

Customer care proposals:
Representatives engaged in
customer care services will be considered
for training in order to encourage people
towards our services as well as providing
them with assistance.
 On the job training
 Ratings/ Feedbacks
 Performance management

Action and Accountability
The DMO (Destination
management organisation) is in-charge for
these activities related to destination
management in any economic nation. For
instance, this particular proposal is needed
to be accepted by determined government
authority which will facilitate in granting
permission for initiating action towards the
same.

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 Strategy: This determined business approach
will result in being beneficial for local residents
as well as contribute additional values towards
business environment with introduction of
innovative and creative business approach.
 Monitoring and measurement: The
government authority of DMO will be provided
some sort of access to insights of company’s
operations and activities in order to monitor
and control the same.

CONCLUSION
From the mentioned presentation, it could be concluded that tourism sector Italy
is one of the most essential sector or industry. For instance, the determined business plan
will contribute values towards betterment and improvisation of existing scenario of tourism
industry in Italy.

REFERENCES
Books and Journals
 Rita, P. and António, N., 2020. Promotion of inclusive tourism by national destination
management organizations. Worldwide Hospitality and Tourism Themes.
 Ryan, C., 2020. Advanced Introduction to Tourism Destination Management. Edward
Elgar Publishing.
 Sigala, M. and Robinson, R. eds., 2019. Wine tourism destination management and
marketing. Cham, Switzerland: Springer International Publishing.
 Tiwari, P., Kainthola, S. and Chowdhary, N.R., 2020. Empowering tourism education
as a destination management tool. In Overtourism and tourism education (pp. 63-80).
Routledge.