Destination Management: A Comprehensive Assessment of Italy's Tourism Culture

This report provides an assessment of destination management in Italy, highlighting the strengths, weaknesses, opportunities, and threats of the country's tourism industry. It covers the local dynamics of Italy, available resources, development pressures and policies, and the main issues faced by the country. The report also discusses the fascinating culture, artistic sites, natural landscapes, and renowned cuisine that make Italy a preferred destination for tourists.

Destination
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Destination management is referred to coordinated and systematic process in order to manage
and enhance all the aspects associated with a specific destination. For instance, it includes local
resources of that location, events, tourist attractions, transport, etc. which defines a tourism
culture of a particular destination. Effective destination management carried out by
representatives further result in contribution of additional values towards tourism culture as well
as business environment. This report assessment will be comprised of insightful and essential
knowledge related to destination management. Furthermore, it will be highlighting a resources,
strengths and issues related to a specific destination in order to provide an efficient
understanding of the same (Fyall, and Garrod, 2019).
MAIN BODY
Overview of Destination
The chosen destination is a country full of tourist attractions located in the continent of
Europe i.e., Italy. For instance, respective country is primary and priority choice for people
planning for trips and travelling from foreign countries. The primary and major tourist attraction
in Italy includes cities such as Rome, Venice, Palermo, Milan, etc. with maximum number of
tourist visits from foreign countries.
The government representatives are in favour of tourism in respective country as well as
maintains healthy relations with other economic nations in order to increase tourism in their own
country. As the respective country is most preferred destination of travellers and explorers,
government representatives initiated immense efforts towards prevention of COVID-19 impact
upon tourism and culture of Italy.
Being a major economic nation, Italy is one of the most economically developed country in
the world. For instance, people are determined at maintaining this delightful tourism culture by
contributing towards the same with introducing innovative and creative business ideas associated
with travel and tourism.
The culture of Italy further result in influencing tourism culture by utilising public places in
socialising which includes street cafes, pizzeria, bars, and markets. For instance, people love to
visit these places in order to have a delightful experience in interacting with new people as well
as enjoying these tourism attractions (Haid, Albrecht, and Finkler, 2021).

The local dynamics of Italy
Primary user groups
The country has a good number of residents who contribute values towards economic
development of respective country. For instance, tourists and local residents are major and
primary user groups in Italy as they both form this large and meaningful tourism culture. In
addition to that, local residents of country are aimed and determined at maintaining their local
culture by serving tourists with their quality services in order to enhance their overall experience
in travelling to Italy. Moreover, there are immense number of business organisations operating in
hospitality industry of this particular economic nation including hotels, cafes, bars, restaurants,
etc.
Negative impacts of tourism in Italy
Local residents of respective country often face various issues due to heavy tourism visits
in respective country which are as follows:
 Price Hikes: Increase in prices due to huge tourism in country often result in being a
major issue towards local residents of Italy. For instance, republic of respective country
needs to pay a higher price of consumption of products and services due to increasing
tourism.
 Overcrowding and Traffic jams: This issue is quite common in Italy due to increasing
participation of people from foreign countries towards respective country.
The spatial character of the area
Italy is surrounded by water on major part of geographical boundaries of respective country. For
instance, the country is often said as country shaped like a boot due to shape of geographical
boundaries. In addition to that, Italy has immense number of architectural sites that attracts local
as well as international tourists and travellers towards the same. There is a wide range of
architecture that could be seen in Italy ranging from Ancient and Etruscan to Romanesque
architecture including Renaissance, Baroque, Art Nouveau, etc. As the respective country has
Mediterranean climate, summer season has always been observed as peak season with maximum
tourist visits and stays (Pino, and et. al., 2019).
Relation between sites and surrounding area
The economic stability of Italy has facilitated local resident in regulating a good
infrastructure in order to maintain their culture and tourism. For instance, it includes good

connectivity between places with effective transportation facilities, availabilities of
accommodation and F&B, good roads, etc. which contribute towards providing tourists with a
good experience. In order to move around in respective country, there are various available
options to people including public as well as private transportation.
Available resources in the area
There are various available resources to tourists in Italy which attracts them towards
respective country which are as follows:
 Fascinating Culture: The attractive and joyful culture of Italy result in being a major
reason behind this huge tourism towards respective country. For instance, people often
desire to spend their time in such a culture in order to take a break from daily life routine
and schedules. Social interaction with local people and tourists in Italy contributes
towards a overall quality experience to tourists and travellers that satisfies them against
their time and money spend in visiting Italy.
 Natural Landscapes: Italy is a country full of natural landscapes that provides a
beautiful and delightful experience to people visiting the same. In addition to that,
tourists and travellers are immensely fond of natural landscapes which attracts them
towards Italy as their destination for trip or tours. The primary and major of these
landscapes include Cinque Terre, Scala dei Turchi, Terme di Saturnia, Amalfi Coast, etc.
Furthermore, all these natural sites attract visitors towards a delightful and beautiful sight
of nature (Estêvão, Carneiro, and Teixeira, 2020).
 Artistic Sites: The respective country is further known for culture of art in their streets as
well as historic monuments. For instance, there are various renowned artistic sites in Italy
including Uffizi Gallery, Vatican Museums, David of Michelangelo, Borghese gallery,
etc. Furthermore, all these artistic sites are historic monuments that represents art and
culture of Italy in their own and creative manner. Rome being the city in Italy with
maximum number of these artistic sites that attracts tourists and travellers towards the
same.
 Renowned cuisine: Italian cuisine is among most preferred cuisine all around the world.
For instance, almost each and every multicuisine F&B business place is serving Italian
cuisine as it most preferred and demanded by people in every economic nation. The most
preferred dishes out of Italian cuisine includes Spaghetti, Pizza, Risotto, Lasagne, etc. In

addition to that, people often visit Italy in order to taste and enjoy originality of this
cuisine at their origin country (Giaccio, Giannelli, and Mastronardi, 2018).
Development pressures and policies
As the respective country is among the economically developed economic nations, government
of Italy is contributing various values towards their tourism culture as it is one of the major
strengths of respective country. For instance, with the support of government initiatives, local
residents are developing various additional products and services that solves problems faced by
people in society. This positive initiative further support in development of tourism sector as
well as overall economy of Italy. In addition to that, Italy has been considered as ninth biggest
and most developed economic nation in the world (Pelliccia, 2018).
In order to understand development of respective country, there is a need to understand
macro factors impacting upon Italy. For instance, large and most preferred tourism sector has
been considered as major strength of respective country which is further affected by macro
factors and aspects associated with the same.
Identifying the main issues
Strengths
 Location: The respective country is
basically comprised of high mountain
ranges as well as serves as a coast with
water around major part of
geographical boundaries. For instance,
it facilitates in attracting a large number
of tourists towards the same.
 Food: Italian cuisine is one of the most
preferred and desired in the world
which attracts tourists in spending their
spare in Italy. For instance, Italian
flavours and seasoning are very popular
among F&B.
Weaknesses
 Overcrowding: With the increasing
tourism in respective country, there has
been a rise to issue of overcrowding
and jams.
 Pollution: With overcrowding of
people at tourists and public places, it
has been resulting in increasing
pollution at these tourist places.
Furthermore, it has been resulting in
being a major issue to local republic of
Italy.
Opportunities
 Tourism exploitation: As the
Threats
 Uncertainty in environment:

respective country has large tourism
industry, it further facilitates in
providing a meaningful opportunity of
further exploitation of this tourism
sector.
 Effective waste management:
Effective waste management practices
carried out in Italy will contribute
various additional values towards
increasing tourism as well as
sustainability in environment.
Uncertainty in environment such as
pandemic of COVID-19 could lead to
various negative impact upon tourism
culture of respective country.
 Poor waste management: Inability of
Italy in effective waste management
could result in degradation of tourism
culture and economic stability of
respective country (Ceschin, and
Bizzarri, 2021).

(Figure 1: Italy tourist map, 2022)
(Source: Italy Tourist map, 2022)

Figure 2: Italy Itinerary, 2022
(Source: Italy Itinerary, 2022)
CONCLUSION
From the above report assessment, it could be concluded that Italy has one of the most
renowned and preferred tourism culture. Fascinating culture, artistic sites, natural landscapes,
and renowned has been determined as major reasons behind increasing tourism in country. On
the other hand, Overcrowding and pollution due to the same has been considered as major issues
faced by local republic of Italy.

REFERENCES
Books and Journals
Fyall, A. and Garrod, B., 2019. Destination management: a perspective article. Tourism Review.
Haid, M., Albrecht, J.N. and Finkler, W., 2021. Sustainability implementation in destination
management. Journal of Cleaner Production, 312, p.127718.
Pino, and et. al., 2019. A methodological framework to assess social media strategies of event
and destination management organizations. Journal of Hospitality Marketing &
Management, 28(2), pp.189-216.
Estêvão, J., Carneiro, M. J. and Teixeira, L., 2020. Destination management systems: key
distinctive functionalities aimed at visitors and destination suppliers. Journal of Global
Information Technology Management, 23(4), pp.292-325.
Pelliccia, A., 2018. In the family home: roots tourism among Greek second generation in Italy.
Current Issues in Tourism, 21(18), pp.2108-2123.
Giaccio, V., Giannelli, A. and Mastronardi, L., 2018. Explaining determinants of agri-tourism
income: Evidence from Italy. Tourism Review.
Ceschin, F. M. and Bizzarri, C., 2021. The Role of Sustainability for the Tourism Recovery in
Italy. In Tourism in the Mediterranean Sea. Emerald Publishing Limited.