Destination Management: Tourism Analysis of Great Russell St, London

This report provides an analysis of destination management at Great Russell St, London, focusing on its significance as a tourist destination, particularly due to the British Museum. The report examines the local dynamics, including community considerations and potential conflicts of interest, and characterizes the area based on factors like edge computing, innovation, technological infrastructure, and people-oriented services. It identifies available resources, such as infrastructure and hospitality, and discusses the impact of the Development of Tourism Act 1969. The report also addresses the challenges faced by the UK's tourism sector due to the COVID-19 pandemic, including revenue losses for the British Museum. This analysis is essential for understanding the complexities of managing tourism in a dynamic urban environment. Desklib offers a variety of study tools and resources to aid students in similar analyses.

Destination Management
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Table of Contents
INTRIDUCTION.............................................................................................................................3
MAIN BODY ..................................................................................................................................3
Locating the area.........................................................................................................................3
Understanding the local dynamics. ............................................................................................4
Character of the area...................................................................................................................4
Available resources in the area...................................................................................................5
Development pressures and policies...........................................................................................5
Identifying the main issues .........................................................................................................6
CONCLUSION ...............................................................................................................................6
REFRENCES ..................................................................................................................................7
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INTRIDUCTION
Management is an important perspective which is used for developing proper structure
leading towards managing work in relation to tourism. It has helped tourist industry towards
conducting work more effectively. Through management tourism has been growing with positive
approach that made balance maintained over various tourists activities. Tourism is an important
part of country as it leads upon development of country from its various perspectives. Further,
tourism and management are interrelated with each other helping over making tourist sector
develop more effectively. Tourism leads over making development done upon particular
destination. Tourism covers large scope as it directly impacts social and economical growth of an
organization. Nature is dynamic as it enhances tourism within country like United Kingdom. The
selected destination is Great Russell St, London WC1B 3DG, United Kingdom. There are
various kind of perspectives which has been discussed about tourism management.
MAIN BODY
Locating the area
Great Russell St, London WC1B 3DG is an important are which is set in United
Kingdom and is one of the most popular area from the view point of tourism development. The
area is famous for British Museum. This street is in situate in Bloomsbury, London and is best
known for British Museum(Islas-Moreno, Muñoz-Rodríguez and Morris, 2021). It runs between
Tottenham Court Road (part of the A400 route) in the west, and Southampton Row (part of the
A4200 route) in the east. It is one-way only (eastbound) between its western origin at Tottenham
Court Road and Bloomsbury Street. This is an important part of London as it has helped in
making upliftment of economy of United Kingdom by generating employment and developing
popular tourists spot which makes revenue and profit generated for tourism department. It holds
significance from social view point that British Museum as it provides knowledge over various
events that has taken place within history of United Kingdom. The museum is related to human
history, art and culture located in Bloomsbury area of London. In this collection of eight million
work is among largest and most comprehensive existence. The documents presented in museum
is based over human culture. Also it holds significance as it is first museum of world. The street
holds political importance as it has headquarters of trade union Congress. This make it deal with
various kinds of trade related disputes taking place within London, United Kingdom. Also
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various other political work is done by forming policies and analysing trade related documents.
This make the destination more effective from social, political and economical view point
existing in London, UK. The destination has helped tourism developed more effectively which
made London become tourist destination.
Understanding the local dynamics.
Tourism is dynamic and competitive industry which is based over ability to adopt
consistency to customers as per there changing needs as customer satisfaction, safety and
enjoyment are focused over tourism business(Liu, Qian and Haynes, 2021). Also they are
required to understand about local conditions existing within particular area having tourists
destination. The local dynamics include communities and conflict of interest existing within an
organization. In relation to Great Russell St, London WC1B 3DG it has been observed that local
communities has been creating problems at times for making tourists department function. At
times resident people face problem due to renovation work as they are not able to sleep within
home. Also at times difficulty is faced in relation to traffic as the place becomes crowded.
Conflicts of interest arises with the workers in relation to payment which leads over strike take
place. Workers are required to be treated well and there basic needs are fulfilled which helps in
reducing conflict leading towards management of workers possible in relation to employees
working. Conflict of interest is related to various kinds of perspectives like rights, wages pay and
proper facilities. It creates negative impact over the management of tourist destination like
British Museum.
Character of the area
The Great Russell St, London WC1B 3DG, United Kingdom posses certain important
characteristics in relation tourism development that are as follows:
Edge Computing Advantages
This is an important perspective which is used for attaining competition within market
which makes tourism improved within Great Russell St. It leads upon making British Museum
stay ahead of other tourists destinations. This allows positive impact to be created over tourism
sector by making revenue generated more effectively.
Innovative
This is an important aspect which is used for developing new ideas for enhancing tourism
functions in effective way. The selected destination has used innovation for attracting visitors
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and increasing its popularity within London. Also, innovation has allowed technology to be used
for protecting monuments in more effective manner.
Technological infrastructure
The application of intelligent solutions such as the Big Dara makes it possible to know
the customer and the environment in which he moves much better, offering them higher-quality,
personalized products and services. In relation to selected tourists destination technology has
made it easy for managers of British Museum keep account of daily visitors.
People-oriented
The tourism industry helps over building various perspectives helping in producing
quality services which makes tourism destination enhance its self on the basis of geographical
area. This makes tourist department achieve its goals and make the selected destination
accomplished in more effective way(McElwee and Atherton, 2021). Through this tourism learns
about various aspects making information circulated in more impactful manner. Also tourism
destination is able to complete work with diverse workforce.
Available resources in the area
The term tourism resources related to natural and man-made attraction, infrastructure
services and conditions attracted tourists over an area making contribution done over formulating
tourist destination. There are various kinds of resources which has been used in order enhance
British Museum and areas within which its is situated that has been discussed as follows:
Infrastructure: This is an important perspective which is used for developing the area in more
effective way by improving surroundings. Infrastructure has impact over view of the destination
and it makes tourist sector improve within London. British Museum with the help of better
infrastructure is able to solve problems which are faced by management committee of museum.
Hospitality: This is important characteristic as it makes destination provide basic facilities to its
visitors. The destination that has been selected is British Museum it has makes toilets and eatable
stall. Also small lounge has been made for those visitors coming from outside London.
Development pressures and policies
Development of Tourism Act 1969:
The act has been used for making coordination developed within organizations helping in
boosting tourism sector providing with single voice. Also development of tourism is an act
which is provided for making establishment done over making promotion done with
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development(Tantau and et. al. 2021). The Development of Tourism is an act which has been
provided for establishment of British Tourist Authority and Tourist Boars for England, Scotland
and Wales over responsibility which makes promotion done with development of tourism within
Great Britain. It has been providing financial assistance over public funds in relation to new
hotels and different establishment is based over sleeping accommodation providing the way of
trade business. In this British Tourist Authority and the English Tourism Council have now been
merged to Visit Britain. The development of Tourism Council has now been merged which leads
over fast developing of Tourism.
Identifying the main issues
The maim issue that has been identified is impact of COVID 19 which has made UK's
tourist sector face lot of difficulties. It has leads towards causing loss within revenue generation
for British Museum as people were not able to visit the Museum.
CONCLUSION
From the above discussion it can be concluded that tourism management is an important
perspective which has been used in order to improve working of tourism. Also aspects has been
thrown over particular destination of United Kingdom with important aspects. The the report
discuss about area and various characteristics related to it. In the end policies of tourism with
issue has been explained.
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REFRENCES
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