The assignment reviews the concept of successful tourism destinations, highlighting the importance of factors such as accessibility, affordability, and authenticity. It also discusses the 10 As model of successful tourism destinations, which includes aspects such as attraction, amenities, awareness, access, accuracy, affective quality, spatial quality, temporal quality, price quality, and functional quality. The assignment provides case studies from around the world, including Hong Kong, the UK, and others, to illustrate the application of these factors in practice.