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Tourism and Destination Management - Assignment

   

Added on  2020-10-04

20 Pages6629 Words140 Views
DESTINATIONMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2TASK 3............................................................................................................................................4TASK 4............................................................................................................................................6TASK 5............................................................................................................................................7TASK 6............................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11

Illustration IndexIllustration 1: Successful tourism destination..................................................................................3

INTRODUCTIONPresent report focuses on tourism and destination management as well as the role ofPublic Relation agencies involved in promoting destination of a concerned city. Management oftourism as well as destination has undertaken development of various attractions in the city inrespect of bringing more and more tourists or visitors for that city. The role of PR agency is tocommunicate to desired visitors and this communication generates a recognisable image of thecity or place. The report is focused on tourism in London. With time there are many changes thathas taken place in relation with preferences of traveller, all aspects related the tourism arediscussed. There are many tourist places like London Eye, Big Ben, Lower of London, etc.Support provided by government is high and this has helped in raising tourism in London. Dueto some of the Terrorist attacks, there are many problems that are faced by government. This hascaused negative impact over travel and tourism. However, with proper strategies applied, thecountry is able to develop positive perception within the mind of people and thus is has raisedtourism at London. Slogan: Tour of your lifeTASK 1The business of tourism has increased in London economy during the recent years. It hasbecome a growing venture activity which provides employment opportunities to a number ofindividuals in the city (Shoval and McKercher, 2017). According to the reports, approximately,one out of twelve individuals is employed with tourism business, either directly or indirectly.The tourism brand of London enjoys a prestige position by conquering 5th rank in the wholeworld. In the year 2016, around 65 millions of people from all around the world visited Londonas their destination for tourism. During the same year, the major number of visitors from theoverseas market or city included tourists from France, Germany and USA. Further, it is1

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