Destination Management in San Diego: SWOT Analysis, Competitors, Target Market, Brand Identity, and Promotion

Destination Management
San Diego

Location and Attributes
• Country: The United States Of
America
• State: California
• Elevation: 31 m over sea level
• Time Zone: PDT
• Longitude: -17.157260
• Latitude: 32.715330
• Airports: Naval Air Station North
Island, Montgomery Field
Airport, Miramar Marine Corps
Air Station, San Diego
International Airport, Brown Field
Municipal Airport, Gillespie Field

Key Attractions
(Key tourist destinations)
 Balboa Park
 San Diego Zoo
 Gaslamp Quarter
 Seaport Village
 Old Town State Historic Park
 Old Town State Historic Park
 Point Loma and Cabrillo
National Monument
 San Diego Museum of Art

SWOT analysis
Strength
San Diego is the popular as the finest city of
America
The city is very famous for its miles of white-sand
beaches and wonderful weather
Weakness
The rent of accommodation property is
comparatively higher in San Diego
public transportation is not very
available
Opportunities
Enhancing the economy and infrastructure of the
city
The government can focus on its infrastructure and
transportation to attract more tourists to San Diego.
Threats
There are various external factors like
environmental, physical and economic
factors which may have adverse impact on
this destination.