Destination Management Services

Destination Management
Services

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Overview of Global Destinations with the value of different characteristics and Key
Characteristics of the Tourism Destination.................................................................................3
Importance and Significance of Different Characteristics for Global Destinations....................5
PART 2............................................................................................................................................5
Concept, Benefits and Objectives of Destination Management..................................................5
Role of Destination Management Organisations at Local, Regional and National Levels.........6
Critically Evaluating the Performance and Role of Destination Management at Local,
Regional and National Levels......................................................................................................7
Recommendations for improving role & performance of destination management companies. 8
PART 3............................................................................................................................................9
Destination life cycle and implications........................................................................................9
Role of destination management at different phases in destination life cycle...........................10
Critically examine priorities of destination management firms................................................11
Suggestions for improving destination management at several phases in destination life cycle
...................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Destination management relates to the strategic process involving coordinated actions
that are aimed towards effectively controlling the socio cultural, economic and environmental
dimensions of a specific targeted tourism destination or territory. Destination management
comprises of managing all aspects of a tourism destination such as its marketing, promotional
and advertisement operations, managing the destination’s local resources, activities, events,
accommodation, environmental concerns, tourism attractions, transportation etc. Destination
management operations are immensely essential towards increasing the overall popularity of a
tourism destination within the travel and tourism industry and also contribute immensely towards
the tourism success of the targeted tourism destination (Ivars-Baidal and et.al., 2019).
Destination management operations are primarily conducted by destination management
organisations (DMO). Through effective destination management, greater tourism revenues can
be generated by the specific tourism destination making the tourism grow towards sustainable
development within the targeted tourism destination. This report focuses on destination
management operations for the tourism destination of Nepal.
MAIN BODY
PART 1
Overview of Global Destinations with the value of different characteristics and Key
Characteristics of the Tourism Destination
The basic overview, key characteristics and value of different characteristics for 3 main
tourism destinations of Nepal, Italy and Tanzania are as follows:
Nepal: Nepal is a country located in South Asia, primarily in the Himalayan region with
parts in the indo-gangetic plain. Nepal shares borders with China, India, Bhutan and Bangladesh
and possesses highly diversified geography that include subalpine forest hills, fertile plains,
momentously tall mountains that includes 8 out of the world’s 10 largest mountains, Mount
Everest, bustling cities such as Kathmandu etc. Nepal is a highly popular tourism destination

across the world as it provides great mountain ranges, valleys, rivers; cities etc. to the tourists to
explore and offers the tourists a variety of adventurous options through mountain climbing,
paragliding, river rafting, camping, scouting etc. Nepal also possesses rich cultural and historical
heritage that also attracts tourists across the world, with the pleasant weather and strong cultural
presence at various heritage sites across Nepal adding to its overall popularity across the global
tourism industry (Mariani, Di Felice and Mura, 2016). The key characteristics of Nepal include
its diverse geographic locations such as rivers, valleys, mountain ranges that include Mount
Everest, highest point on the Earth. Historical and cultural heritage of Nepal is also a key
characteristic of the tourism destination as they also attract many tourists from across the globe.
All such characteristics of the tourism destination are immensely valuable to the tourists as by
visiting Nepal, the tourists can enjoy diverse geographical locations, weather, cultures, adventure
sports, modern and rural landscapes and cities of Nepal.
Italy: Italy is a European country that is located in South Central Europe. Italy has been
defining in the Europe based on its historic and cultural significance for the region. On account
of its immense cultural and historical significance and due to the various artistic revolutions that
occurred in Europe, Italy is also an immensely popular tourism destination across the global
tourists. The various cities of Italy possess numerous tourism attractions and historic or cultural
anecdotes that are able to meet and satisfy the needs and requirements of millions of tourists. The
key characteristic of Italy for tourists relates to its art and history and how these revolutionised
the entire world in the past, with the country possessing various artistic and historical significant
attractions such as the colosseum of Rome, Venice Canals, the city of Pompeii, Duomo Santa
Maria del Fiore in Florence etc., Italy also possess and showcases to the tourists various
creations and art of popular historical figures such as Leonardo Da Vinci, Michelangelo etc.,
with these also being a key characteristic of Italy. Another defining characteristic of Italy relates
to its culinary heritage and the popularity of the Italian food across the globe, with tourists
visiting Italy to also get a taste of the popular authentic Italian cuisines. All such characteristics
are highly valuable to the tourists and help to attract them to visit Italy from all over the world.
Tanzania: Tanzania is an East African country that shares borders with Kenya, Uganda
etc. Tanzania is popular amongst the global tourism industry for its effective management of
natural attractions and resources, with the natural wildlife sanctuaries, reserves and safaris of the

country being immensely popular with the tourists, attracting them from all over the world. One
of the key characteristics of Tanzania relates to its national reserves and protected areas such as
the Serengeti National Park, which is a key tourism destination for tourists looking to undertake
safari activities as part of their vacation and get a chance to interact with the local wildlife of
Africa in their natural habitat (Sheehan and et.al., 2016). Another key characteristic of Tanzania
is its marine park which allows for tourists to interact with all nature of marine life such as
corals, fishes, dolphins or sharks. These characteristics of Tanzania are highly valuable for the
tourists and contribute towards attracting them from all over the globe to Tanzania.
Importance and Significance of Different Characteristics for Global Destinations
It is highly important and significant for global tourism destinations to possess
combination of different characteristics because it allows for the development and growth of the
destination. By placing focus on the different characteristics of global destinations, the needs and
demands of the tourists and visitors can be better satisfied. Different characteristics for global
destinations can also allow for the destination to attract great number of tourists from the global
markets, many of whom are interested in diverse characteristic provided to them by the tourism
destination (Lozano-Oyola and et.al., 2019). Different characteristics for global destinations also
promote and encourage the overall development of the destination, allowing for better
infrastructural support. The overall quality of services for the various tourism activities at the
promoted destination can also be improved through different characteristics for tourism
destination.
PART 2
Concept, Benefits and Objectives of Destination Management
The concept of destination management refers to the combination of diverse activities
that are important and essential for the growth and development of the tourism destination and
promotion or advertisement of its tourism activities. Such activities coordinate management of
various components associated with the tourism destination. In addition, destination management
also allows for management of different resources, implementation of diverse activities, events,
tours and transportation promotion.

There are different objectives that need to be considered and achieved through the use of
destination management for a tourism destination. The main objectives of destination
management for Nepal, Italy and Tanzania are as follows:
 To enhance the overall market share of the tourism destination.
 To improve the overall awareness of the tourism destination within the global market.
 To plan and control the infrastructural development within tourism destination.
 To control and manage the quality of various services or events at the tourism
destination.
The main benefits or advantages for destination management are as follows:
Competitive Edge: Through effective destination management operations, a tourism
destination can gain a competitive edge against the various other tourism destinations of the
world, attracting greater number of global visitors to the destination and generating greater
amounts of financial revenues (Gössling, Scott and Hall, 2018). This is done through positioning
the destination in an effective manner and providing high quality tourism experience to the
tourism through the destination management operations.
Sustainability: Another major advantage of destination management refers to increasing
the overall sustainability of the tourism destination. Proper management and planning through
the destination management operations allows for the tourism destination such as Nepal, Italy or
Tanzania to maintain its historical, cultural or environmental integrity that are key characteristics
of the destination’s popularity amongst tourists, making the tourism operations within the
destination sustainable for the future.
Strong Brand: Through the operations of destination management organisations, a strong
brand value and reputation of the tourism destination can be created amongst tourists within the
global tourism industry, which allows for the destination to attract greater number of tourists on a
regular basis and increases their overall loyalty.
Role of Destination Management Organisations at Local, Regional and National Levels
Destination management organisations such as the AC Travel Group play a critical role
towards effectively managing destination at local, regional and national levels. The role of

destination management organisations such as AC Travel Group at the local and regional level
pertains to possessing and allocating required human resources with the intention to promote
development practices within the tourism destination. This is important as skilled human
resources are required by destination management organisations such as AC Travel Group is
critical towards having better opportunity in the tourism market. Another role of destination
management organisations such as AC Travel Group relates to allocating the required financial
funds towards the developmental activities within the tourism destination. The funding allocated
at local, regional and national levels are different as per the requirements (Hristov and
Ramkissoon, 2016). At national and regional levels, the destination management organisations
such as AC Travel Group can also start and control infrastructure projects with these operations
focused on improving the overall experience of the tourists for the destination. At national levels,
destination management organisations such as AC Travel Group are required to have
partnerships or collaborations with the governmental authorities and other external parties
towards the promotion of tourism destination across the global tourism industry and promotion
of infrastructural development within the chosen tourism destination such as Nepal, Italy or
Tanzania.
Critically Evaluating the Performance and Role of Destination Management at Local, Regional
and National Levels
It is evaluated that destination management organisations play an important and
significant role at various national, local and regional levels. At the local and regional levels,
human resources are evaluated as a significant aspect as these support evaluations of business
and tourism activities at the destination for achieving increased financial revenues. In addition, it
also provides opportunity for the tourism market to develop, grow and expand allowing for the
destination management organisations such as AC Travel Group to effectively accomplish its
objectives (Reinhold, Beritelli and Grünig, 2019). Contrastingly, destination management
organisations such as AC Travel Group allocate funds on local, regional and national levels,
based on the individual requirement at each level, supporting the attraction of new tourists and
visitors to the tourism destination. Further the role of destination management organisations such
as AC Travel Group at the regional and national levels is also considered to be quite effective as
these allow for the creation of brand value and reputation for the tourism destination such as
Nepal, Tanzania or Italy, allowing for their future development and creating change that is

important for the sustainable tourism operations of tourists and visitors at the selected tourism
destination.
Recommendations for improving role & performance of destination management companies
AC travel group and Brook Green UK DMC are one of the best destination management
organizations in the London, UK. Both are playing vital role in development of tourism at local,
regional and national level. From above analysis, performance and role of both companies has
been increasing degree of tourism. By following potential suggestions above two firms
effectively improve their role & performance, which is quite essential and beneficial for them in
term of increasing profitability and productivity level.
 Tourist attraction is one of the biggest challenges or tasks for a destination management
company. To attract and retain visitors, Brook Green UK DMC and AC travel group must
take feedback from travellers, before and after taking management services. It is one of
the best ways, to show care and concern for consumers. With this process both companies
efficiently improve their performance and service level, and can satisfy travellers in
ethical manner, which is actually very important for firms.
 Furthermore, it has been analysed that employees are key strengths of any company.
Skilled and talented applicant’s plays vital role in growth and success of destination
management companies as well as improvement in performance of AC travel group.
Organizations should develop plan for recruiting experienced candidates, who are able to
identify needs of visitors and provide services to them accordingly. With talented and
knowledgeable employees Brook Green UK DMC and AC Travel group, serves their best
and better than other destination management firms.
 It can be said that partnership and collaborative activities with government authorities
will provides several benefits to above two different companies operating in same sector.
They must work with government authorities at local and national level, which makes
them able to work in ethical and systematic manner. It also works magically in term of
promoting above tourism destinations. It drives companies towards sustainable business
activities and build strong brand image in market place.

PART 3
Destination life cycle and implications
Destination life cycle concept is utilized to explain their development as well as
successive phase they go through over period (Zhang, 2016). They based its contribution and
support on premise that all destinations go via a range of cycles over way of their lives.
Destinations are defined as location or place to which a individual or thing travels to. Each
tourism destination has a fix life cycle that shows growth and development of tourism. It follows
an asymptotic curve, which resembles letter S. Accordant to tourist area life cycle model, a
visitor destination growths through five phases such as exploration, involvement, development,
stagnation, consolidation and post stagnation.
In context of Nepal, this destination is at third level in destination life cycle where
number of visitors arrives to enjoy their holidays and feel fresh away from professional life style.
For Nepal, tourism is the main income source, it helps in development of economy even better, it
has great potential to become a high destination for travellers as the country is famous for their
beautiful snow-capped mountains, exciting trekking routes, abundant flora and rich cultural as
well as religious diversity. Nation is considered at development phase because there it continued
progress in number of tourist’s arrivals. Government at this location contribute towards
development of additional tourist facilities which is important for growth of tourism.
Furthermore, in regards to Italy, this country is also considered at stage of development
because their approximately 25.6 million museum travellers visit. It analysed that 63.2 million
travellers per era, visit Italy that is quite huge number of visitors.
In context of Tanzania, this destination can be defined as second phase of destination life
cycle because there were few adventurous visitors visiting sites with few people facilities are
available that is not much enough for travel lovers. Number of tourists visiting this country rises
to 1.5 million which is less than other destinations.
It can be said that destination management priorities vary at each of varied phases of
destination life cycle in effective manner by determining key factors that hinder and foster above
global destinations. Destination management is a procedure of leading, coordinating and
influencing management of all aspects of a chosen destination that support to a traveller’s

experiences, taking account of needs of local residents, visitors and environment. By considering
all needs and requirements of above three tourism destinations, they can work even better at
every stage.
Role of destination management at different phases in destination life cycle
Destination management role extends to marketing, branding and also communication
activities pertaining to a specific destination and making their offerings known to visitors (Ferri
and Aiello, 2017). It plays crucial role at five different stages of destination life cycle. As
professional organizers of different expert meetings, events, team building activities and tourist
activities with educational content, can successfully and effectively improve tourist experience
quality at destination life cycle and influence better positioning on tourist sector.
For example, at first stage of life cycle destination management can play effective role
by identifying reason or factors behind decline. As it helps them to develop tactics and use
methods to overcome the overall situation that is essential to do for further improvement.
Exploration is the second phase of destination life cycle where destination management
also play efficient role by considering the needs for development of location and planning for
increasing adventurous tourists visiting sites which aid to attract more tourist towards it.
Moreover, at third stage of above life cycle that is involvement phase, destination
management can perform much better by developing effective interaction between local
community and visitors that help to increase number of tourist towards location rather than
before. They can arrange event where local people present their culture in front of tourist and it
give them chance to communicate and know each other even better.
Fourth stage of destination life cycle is development where destination management by
developing plan for maintaining beauty of destination play crucial and effective role which in
return increase number of tourist ear by ear and provide benefits to local ventures.
Moreover, the last stage of overall process is consolidation which indicate growth rate of
visitors arrivals that has been begins to decrease because of unattractive factors that attract
people towards global tourism destinations. Destination management should focus on

development or improvement areas and provide all facilities to people which make them able to
get greater experience.
Critically examine priorities of destination management firms
Destination management companies are accountable to oversees arrangements and
logistics for an itinerary that happen within a particular locale. They are usually specialized in
varied destination and balance relationship with local tourism item suppliers. Destination
management firms like AC Travel group and Brook Green UK DMC priorities different
important things at different phases in life cycle of destination. For instance, at first stage they
comprehend entire market situation, current position of a nation and then identify development
as well as growth opportunities of tourism destination.
Furthermore, at the second stage above destination management companies prioritise
infrastructure development or improvement, which is very significant and beneficial in term of
increasing income source and consumer base rather than before. They concentrate for important
infrastructure development and strategic directions which help to improve current destination
situation.
At third phase, the priority of organization is to establish a development plan through
which they can analyse current needs of visitors and trends in tourism industry. They can
establish what markets cater the best chances to enhance value and volume of travellers.
In context of fourth and fifth stages, AC travel group and other company priorities
relationship between local people and visitors as well as desire to improve communication
between both of them. They make plan for all the arrangements which build bond between
residential and tourist even better.
They can hire people who are able to conduct detailed market research and make them
able to identify traveller’s needs as well as allow them to gather data about it, which they can use
to offer facilities or services and produce products accordingly. At these stages, firms consider
and prioritise product development, welcome, experience and information about visitors and
current market trends.

But it has been critically evaluate that when companies do not consider needs and
priorities key elements they cannot be able to sustain for long and satisfy visitors which makes
global destinations towards decline.
Suggestions for improving destination management at several phases in destination life cycle
Destination management can include land utilize planning, zoning controls,
environmental and other rules, business permits, ventures association initiatives and host of other
procedures to shape development as well as day to day operation of tourism related activities.
DM must follow and consider beneficial methods or suggestions which strengthen them to get
desired outcomes after working on their different priorities.
 They should arrange a seminar where local people can invite for developing their
understanding about tourist behaviour and expectations towards them. t is the best way,
through which destination management at first stage can helps in development of
destinations.
 Moreover, there are varied method destination management consider and use to improve
Italy, and other global tourism destinations under stages of destination life cycle. For
example, they must provide all information about market trends to local people who serve
daily to travellers that make further improvement at second stage.
 Destination management in third level should communicate with government of specific
destination in order to improve attraction points and make it much better than other
places where people like to visit. It is really very important for overall management to
analyse factors of decline and develop plan for overcome these in effective manner.
 They must increase tourism revenues by focusing on development areas and degree of
product and service quality.
CONCLUSION
From above analysis, it has been concluded Italy, Tanzania and Nepal has different
attraction points, which gain the attention of different age group people towards visiting
destinations. By taking appropriate methods and considering above suggestions, destination
management effectively achieving their set objectives as well as aims. Furthermore, it has been

summarized that destination management by taking right action according to the situation of
above international destinations playing vital role.

REFERENCES
Books and Journals
Ferri, M.A. and Aiello, L., 2017. Tourism destination management in sustainability development
perspective, the role of entrepreneurship and networking ability: Tourist Kit. World
Review of Entrepreneurship, Management and Sustainable Development, 13(5-6),
pp.647-664.
Gössling, S., Scott, D. and Hall, C.M., 2018. Global trends in length of stay: Implications for
destination management and climate change. Journal of sustainable tourism. 26(12).
pp.2087-2101.
Hristov, D. and Ramkissoon, H., 2016. Leadership in destination management organisations.
Annals of Tourism Research.61(C). pp.230-234.
Ivars-Baidal, J.A. and et.al., 2019. Smart destinations and the evolution of ICTs: a new scenario
for destination management?.Current Issues in Tourism.22(13). pp.1581-1600.
Lozano-Oyola, M. and et.al., 2019. Sustainable tourism tags to reward destination management.
Journal of environmental management.250. p.109458.
Mariani, M.M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool:
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Reinhold, S., Beritelli, P. and Grünig, R., 2019. A business model typology for destination
management organizations. Tourism Review.
Sheehan, L. and et.al., 2016. The use of intelligence in tourism destination management: An
emerging role for DMOs. International Journal of Tourism Research.18(6). pp.549-557.
Zhang, C., 2016, July. On Life Cycle and Tourism Destination Management by Taking Yunnan
Tourism as an Example. In 2016 5th International Conference on Social Science,
Education and Humanities Research. Atlantis Press.