Destination Management Assignment Solution
Added on -2020-10-23
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Destination management
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Introduction to chosen destination ........................................................................................1Choose three as of the 10 as model of successful Tourism destination.................................2Key stakeholders involved in tourism development in destination and their responsibilities3Marketing mix of Athens .......................................................................................................5USP of destination..................................................................................................................6Set of recommendations to raise the profile of Ethens as a tourist destination......................7CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONTourist destination have been identified as place in which tourists arrives for attaining theknowledge and spending the quality time with their friends, family through exhibition of familiesand cultural values (Munar, 2012). The primary objective of the strategic planning in tourism isto bring the stakeholders together and provide them with the tools for working collaboratively fortransformation set of attractions, activities and services in to a cohesive and compelling travelexperience. In present report, Athens city is selected as an emerging tourist destination in Greeceto raise its profile as tourist destination. Athens destination is recognised as historical capital ofEurope, with a long history and it is a pert of Greece. This tourism destination consists of sevenhistoric hills and surrounded by remarkable mountains. There are several attractive places inAthens which influence people to visit specific region. In Athens the tourist mainly come fromGreece especially for the purpose of trade. In Athens destination most famous building was thetemple called the Parthenon. It stood on a rocky hill called the Acropolis. Further, threeimportant tourist destinations are from 10 as a model of successful tourism destinations. Inaddition to this, key stakeholders which are involved in development of tourism in destinationare also discussed along with their responsibilities. Moreover, marketing mix of Ethens is alsoevaluated along with its unique selling price of destinations. At last, set of importantrecommendations are provided to raise the profile of Ethens as emerging tourist destination.Introduction to chosen destination Destination management involves analysis of characteristics, attractions and amenitiesand accessibility, amenities and accessibility. There are various tourist destinations around theworld which are famous among the people in attracting visitors towards the destinations. Athens Ethens is the most famous and emerging city which has achieved a major growth in its tourismsector. The national and local governments are working to improve the conditions and facilitiesin order to encourage tourism (Pechlaner, Volgger and Herntrei, 2012). Statistics and recnetprimary research has provided understanding that Athens constitutes an ever populardestination , Hotel accommodation , information services for the visitors and the breath of thesight seeing and attractions along with the local outstanding sense and hospitality ranks highly onthe visitors' satisfaction testimonials , demonstrating the Athens an attractive and safedestination. As pers analysis, it is found that city of Athens has 230 hotels with more than halfof the total rooms capacity of the entire region of Greece (Wang and Pizam, 2011). Moreover,1
the 82 conference of the international organisation and the associations were held in the Athensin the year 2012. Which constitute of more than 50 % of the conference held in the country(Key facts & figures, 2017). It has achieved major growth in the competitive market as thecountry has develop its tourist destinations to attract people from different across the world.There are are mainly 12 tourist destinations in Athens which are considered as centre ofattraction for people such s scared rock of the acropolis, Acropolis meusuem . Plaka, syntagmasqaure and the national Areological museum etc. It is also there are various amenities andtransportation facilities are also available for the tourist that arrive in countries . These touristdestinations are identified as major source of Earning for the people and communities in Athens. 2Illustration 1: Tourist arrivals in Greece(Source: Greece Tourist Arrivals, 2018)
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