Australasian Journal of Environmental Management

Running head: DESTINATION MARKETING
DESTINATION MARKETING
Name of the Student
Name of the University
Author Note

DESTINATION MARKETING1
Executive Summary
The main focus of this report is to select a destination and analyses the strengths and
weaknesses of its present conditions in terms of the attractiveness to tourism markets.
Suggestions will be demonstrated to improve or strengthen the image of the destination. The
destination selected here is Fraser Island, which is located along the southeastern coast of
Queensland, Australia.

DESTINATION MARKETING2
Table of Contents
Introduction................................................................................................................................3
Strengths.....................................................................................................................................3
Economic Benefits.................................................................................................................3
Education................................................................................................................................3
Understanding the Environment............................................................................................4
Aesthetic or Spiritual Value...................................................................................................4
Recreation..............................................................................................................................4
Weaknesses................................................................................................................................4
Target Destinations................................................................................................................4
Means of Access....................................................................................................................5
Surface Disturbance...............................................................................................................5
Recommendations......................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6