Destination Marketing: Principles, Elements, Tools, and Challenges

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Added on 2022/12/16

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AI Summary

This document discusses the principles of marketing planning in destination marketing, analyzes key elements of destination marketing campaigns, reviews digital marketing tools used for promotion, examines the role and service of DMOs in marketing a destination, and assesses the challenges faced by DMOs in marketing a destination. The document focuses on Propeller, a small travel agency in the UK.

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Destination Marketing: Principles, Elements, Tools, and Challenges

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