Destination Marketing's Positive Influence on Tourism Sector

This report delves into the crucial role of destination marketing within the hospitality and tourism sectors. It explores how effective destination marketing strategies positively impact hotels, restaurants, and overall tourism operations. The analysis covers various aspects, including the positive influences of destination marketing organizations, the use of social media for promotional purposes, and the overall efficiency of these marketing efforts. The report highlights the benefits of destination marketing, such as increased popularity, productivity, and economic growth, while also addressing the importance of stakeholder engagement and strategic planning to maximize success. The report emphasizes the value of destination marketing in improving the competitiveness and financial outcomes of businesses in the tourism and hospitality industries. The conclusion summarizes the key findings, reinforcing the significance of destination marketing as a driver of success in the tourism sector.

Destination marketing is important for hotels, restaurants and
businesses involved in hospitality and tourism. Explain why a
city or region’s strong destination marketing can positively
impact a hotel, restaurant or tourism operation.

Table of Contents
INTRODUCTION...........................................................................................................................................3
Positive influence of destination marketing............................................................................................3
Impacts of destination marketing............................................................................................................3
Efficiency of destination marketing.........................................................................................................4
CONCLUSION...............................................................................................................................................5
REFERENCES................................................................................................................................................6

INTRODUCTION
Destination marketing is considered as a very essential form of marketing that actually
helps in involving various ways for promoting the destination or any tourist spot that comes
under the hospitality or tourism sector (Pike, 2012). There are various ways that can be involved
in the destination marketing in order to promote the tourism of some specific city or hotel or any
operation that comes within the tourism sector. The report is about understanding and analyzing
the positive influence destination marketing throws on increasing the popularity as well as the
productivity of any sector or firm.
Positive influence of destination marketing
Although there are enormous destination marketing organizations that are working I
order achieving the basic target, which is to improve the popularity of any hotel or tourism
operation. Various local and national organizations have made various approaches so that they
can increase the number of ways so that they can increase the rate of productivity in some
specific hotel or destination spot. As per the data analyzed these organizations have spent at least
$4 billion on destination marketing (Pike and Page., 2014). Also, the firms, hotels, spots that are
associated with such destination marketing organization, have positioned well from the other
ones placed in the market. The process involves some major factors such as a survey is being
done before so that these organizations can get an idea of the hotels and spots that actually need
some marketing. Then making association with them, they involve various different means so
that they can promote the following location in that specific area. Also, it involves various means
of transportation so that the people who avoid the trip just because of these transportation factors
can also come and enjoy so that it can also increase the popularity of the specified place. So,
these organizations help in involving various means of transportation so that it can be easy for
the tourists to move from one destination spot to another and can enjoy their trip completely.
Also, it has been observed as destination marketing has successfully achieved various targets in
many areas, whether they are meant for increasing the popularity and productivity of the hotels
or other destination spots in those areas. Various destination marketing organizations also make
use of social media for promoting the factors. By the means of social media, it is possible for
them to gin a huge amount of popularity, thus making use of social media can actually help these

destinations marketing organizations so that they can gain a huge level of popularity in a much
lesser time. There are enormous factors such as social media that can be involved in order to
promote the marketing and can have a positive influence as well on all the firms and
organizations that comes under the tourism and hospitality sector. A very common example of
the positive influence can be observed in case of Windsor hotel as well which gained a wide
range of popularity along with the popularity by using social media as a means of destination
marketing.
Impacts of destination marketing
It has also helped in maximizing the exposure of these destinations as people are now
aware of those areas as well which are very least known before (Hays, Page and Buhalis., 2013).
So, destination marketing has successfully helped various such organization to regain the charm
as it has helped them in gaining much number of tourists, thus it helped them in an increased
level of productivity as well. Also, it has increased the overall rate of competition as well for
various other tourist organizations because in a very few time, the destination marketing has
successfully gained the success and that too at very huge rate s. it has further helped in
improving the economy as ell because it has helped various people to complete their dreams as
there are a huge range of people who dream of visiting some place but they cannot afford, some
because of the transportation fare, some for other reasons, but it has made possible to visit
various places at affordable rates of transportation and their important factors. Along with this,
destination marketing has helped in employing various people as well because when the
complete circle of these destinations marketing increases, it is obvious that they need more
people to handle various operations, so it has also increased the rate of employment in various
cities and areas. A proper and complete business model is being followed by the destination
marketing organization because a huge investment is required in implementing these changes, so
a proper time based model is being prepared so that all the operations can be implemented
successfully so that more and more people can visit the hotels and tourist spots of the specific
city, thus it will help in increasing the productivity as well as the popularity of such hotels and
other tourist spots in a particular city or region. Also, restaurants also have a huge benefit from
such activities and operations by means of destination marketing. It is because when people visit
such places, they make use of the nearby restraints etc. which is further beneficial for these
restaurants and hotels as well. So, the destination marketing of any specific city or region should

be effective enough that it can actually bring some changes in the popularity as well as the
productivity level of that specific area.
Efficiency of destination marketing
Although these organizations get some benefits from the government so that they can
involve the best possible services and processes that they can actually bring some change in the
status of the specific hotel, restaurant or any other spot in some specific region or city. Various
stakeholders are involved with these destinations marketing organizations because they make
sure to get and analyze the position of hotels and other tourist spots in the specific area or city
(Wang and Pizam., 2011). Proper reviewing is being done by the people involved in destination
marketing so that they can make an evaluation about the strategies that are presently going on. It
is important because on the basis of that only, further strategies are been made. Proper analysis
of all the loop holes are also being done. The main reason the loop holes are also being
considered so that none of them can get repeat in any new strategy or method applied. So, the
whole past as well as the present strategies are being analyzed and then on the basis of that, the
new ones are being decided. It has been observed in various cases that the leaders involved in
destination marketing does not discuss their ideas with the stakeholders and that can actually
prove fatal for them in the future use. Thus, it is very important to discuss the same with all the
stakeholders so that there can remain no possibility of losing or decreased rates of productivity.
If done in a systematic way, destination marketing ca actually improve and throw a much
positive influence on the hotels, restaurant and other destination spots in a specific area or
region. Also, if the e commerce culture is being followed by the destination marketing
organizations, it can actually increase the overall rate of the popularity of the specific
destinations. If being used and implemented in a correct direction, destination marketing can
actually help in gaining a very positive response from people as it has successfully achieved
various targets and goals in those areas where the possibility was less enough. Although it has
been observed that due to various factors, sometimes all the effort and finance also gets waste
such as back slashing with the stakeholders etc. can actually make the situation much complex
and complicated. So it is better to make use of the proper guidelines so that the process can run
in a systematic way, thus can help the hotels and other spots to gain a higher level of productivity
as well as popularity. A very common example of it can be considered as the Windsor hotel in
Australia because the hotel involved means of social media for destination marketing. It used the

means of social media and promoted its products and services. It has also been observed that
their posts on various social media websites reached about I.5 million people. So, it can be
considered that by the means of social media marketing, it promoted destination marketing and it
remained successful enough in doing so. A huge number of visitors have incremented for the
Windsor hotel. Thus, it proved to be a beneficial feature that helped the hotel in gaining a higher
rate of popularity and productivity as well. It involves all the firms and organizations that comes
under the hospitality and tourism sector as the destination marketing if done in a systematic and
proper way can have a huge and positive influence on these spots.
CONCLUSION
It can be concluded from the report that destination marketing can actually have a very
positive influence on the hotels, other tourism operations etc in a specific area or region. There
are various factors involved in this type of marketing making it more efficient and appropriate. ,
it has improved various factors such as employment, popularity, productivity etc. Thus
destination marketing can be considered as a much efficient option that can have a positive
influence on the rate of productivity of these spots that come under the hospitality and tourism
sector.

REFERENCES
Books and Journals
Hays, S., Page, S. J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use
by national tourism organisations. Current issues in Tourism. 16(3). pp.211-239.
Pike, S. and Page, S. J., 2014. Destination Marketing Organizations and destination marketing: A
narrative analysis of the literature. Tourism management. 41. pp.202-227.
Pike, S., 2012. Destination marketing. Routledge.
Wang, Y. and Pizam, A. eds., 2011. Destination marketing and management: Theories and
applications. Cabi.