Destination Marketing Essay
Added on -2020-07-23
| 7 pages| 1853 words| 29 views
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Destination marketing is important for hotels, restaurants andbusinesses involved in hospitality and tourism. Explain why acity or region’s strong destination marketing can positivelyimpact a hotel, restaurant or tourism operation.
Table of ContentsINTRODUCTION...........................................................................................................................................3Positive influence of destination marketing............................................................................................3Impacts of destination marketing............................................................................................................3Efficiency of destination marketing.........................................................................................................4CONCLUSION...............................................................................................................................................5REFERENCES................................................................................................................................................6
INTRODUCTIONDestination marketing is considered as a very essential form of marketing that actually helps in involving various ways for promoting the destination or any tourist spot that comes under the hospitality or tourism sector (Pike, 2012). There are various ways that can be involved in the destination marketing in order to promote the tourism of some specific city or hotel or any operation that comes within the tourism sector. The report is about understanding and analyzing the positive influence destination marketing throws on increasing the popularity as well as the productivity of any sector or firm.Positive influence of destination marketingAlthough there are enormous destination marketing organizations that are working I order achieving the basic target, which is to improve the popularity of any hotel or tourism operation. Various local and national organizations have made various approaches so that they can increase the number of ways so that they can increase the rate of productivity in some specific hotel or destination spot. As per the data analyzed these organizations have spent at least$4 billion on destination marketing (Pike and Page., 2014). Also, the firms, hotels, spots that are associated with such destination marketing organization, have positioned well from the other ones placed in the market. The process involves some major factors such as a survey is being done before so that these organizations can get an idea of the hotels and spots that actually need some marketing. Then making association with them, they involve various different means so that they can promote the following location in that specific area. Also, it involves various meansof transportation so that the people who avoid the trip just because of these transportation factors can also come and enjoy so that it can also increase the popularity of the specified place. So, these organizations help in involving various means of transportation so that it can be easy for the tourists to move from one destination spot to another and can enjoy their trip completely. Also, it has been observed as destination marketing has successfully achieved various targets in many areas, whether they are meant for increasing the popularity and productivity of the hotels or other destination spots in those areas. Various destination marketing organizations also make use of social media for promoting the factors. By the means of social media, it is possible for them to gin a huge amount of popularity, thus making use of social media can actually help these
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