Role of DMO’s and challenges faced by DMO’s

DESTINATION
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
LO1..................................................................................................................................................2
How marketing principle is applied to support destination growth and development................2
LO 2.................................................................................................................................................4
Different element of marketing campaign..................................................................................4
LO 3.................................................................................................................................................6
Role of digital marketing in promotion of destination................................................................6
LO 4.................................................................................................................................................7
Role of DMO’s and challenges faced by DMO’s.......................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
1

INTRODUCTION
Destination marketing is to attract different customer by showcasing different feature of
location to different consumer in the market. DMO stands for Destination Marketing Company.
They represent destinations and provide crucial support to develop their long-term travel and
tourism strategy. This report highlights the interrelation between marketing planning principle
and destination marketing. Then report goes to elaborate different element of marketing
campaign. After that report explain different digital marketing tool which are being used by firm
in the market. In the end the report explain different challenges and role played by DMO’s while
operating in market.
MAIN BODY
LO1
How marketing principle is applied to support destination growth and development
P1
Destination marketing is a promotional activity. Idea of destination marketing is to attract
different customer by showcasing different feature of location to different consumer at
marketplace. Destination marketing principle are interlinked with the principle of marketing
planning in many different way. Some of the principle of marketing planning and their interlink
age with destination marketing is as follows:
Marketer must be clear about the customer to be targeted: This is the first principle of
marketing planning, which used to highlight that marketer in cited firm operating in london
should be clear about the target customer base of the company (Philip, 2017). This is same linked
with the destination marketing in principle as well. It has been fond out that all the nation used to
offer variety of different type tourism such as adventure, historical etc. So the destination has to
make sure that they used to target their suitable customer base in cited firm. For example most of
the European destination including London generally used to offer good sort of history of
country. As a result they generally used to promote the destination in the country where there is
no that rich history life is not that great, African nation is one of such nation.
Assess competition: It is another important aspect of marketing planning; all the company
operating in London in the market has to consider different competition before planning different
activity of marketing. These generally provide crucial support the company in getting ready for
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the different issue which is offered by different company. It is same in the destination planning
in cited firm, as it has been identified that all destination has to consider the different destination
who are offering the same feature. So for the same they have to make sure that they used to
examine the different nation who are offering the same feature in the market. So it is very
important for all the nation to examine the promotional activity of different location.
Marketer must look at the Unique selling proposition: It is another important principle
of marketing planning, reason behind the same is identified that this will provide crucial support
the company in attracting the costumer toward the product of the company (Palmatier and
Sridhar, 2017). This is well linked with the destination marketing principle, as all destination
generally used to promote the unique selling proportion of destination in front of the different
customer at marketplace so that customer find it easy to select the best destination for the
purpose of visit to the location.
Another Principle of marketing planning is to define the marketing mix of different
offering of the company, This is interlinked with the principle of destination marketing in the
nation, as it has been identified that all the firm operating in London who are involved in tourism
industry generally used to conduct the marketing mix of the destination and on the basis of the
same used to plan the different promotional activity of the company in the market. This
eventually used to provide crucial support different company to promoting the different location
in better way in front of the other in cited firm.
M1
Looking at the effectiveness of using marketing planning in the destination marketing it
has been find out that marketing planning principle generally used to provide crucial support the
individual and company operating in London in understanding the different information more
easily in the market. This will eventually provide crucial support the individual in planning the
different promotional activity more easily (Baron, 2018). For example, marketing principle
generally used to provide crucial support in understand the market in a better way, with the
provide crucial support of the same in the destination marketing also company need to have a
good knowledge about the market in which they are promoting different activity in the market.
D1
Principle of marketing at the same time also provide crucial support the firm in achieving
the different goal very efficiently in the market. As marketing principle generally provide crucial
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