Destination Marketing: Principles, Campaigns, and Challenges

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Added on 2023/01/11

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AI Summary

This document explores the principles of destination marketing and how they support marketing strategies. It analyzes key elements of destination marketing campaigns and their interdependency for meeting business objectives. The document also discusses the challenges faced by DMOs in marketing destinations and provides insights into different digital marketing tools for promoting and advertising specific destinations.

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Destination Marketing: Principles, Campaigns, and Challenges

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