Media Analysis for Budapest Destination Pre-Residential Trip

This report analyzes the different sources of media for promoting Budapest as a destination for pre-residential trips. It focuses on print media and audio-visual media, and discusses the perception created by these sources. The report also highlights the advantages and disadvantages of each media source.

Destination Media
Analysis

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Perception toolkit.........................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Media analysis defines as a research of a different types of media, communication artefacts and
select the best one and suited one, that is helpful in promoting a specific product and services. It
includes various sources such as magazines, radio, newspaper, television and internet and
sometimes it also represents the press and news reporting agencies in advertise the product
offerings. This report is based on Budapest destination pre-residential trip. It includes two
sources of media analysis first is print media and second is audio and visual media and further it
analyse the media source by perception toolkit which is very essential for pre-residential
Budapest trip (Odryna and et. al., 2016)
.
TASK 1
Perception toolkit
It refers to an identification, organisation and interpretation of sensory information to
understand the information and an environment. This perception toolkit represent in a two
media source of analysis that is print and visual media analysis that are explained below.
Print media source
It refers to the oldest form of media of advertising but it also remains to be most attractive and
influencing form of media to reach wider audience. There are different and multiple sources of
print media like newspaper, magazines, books, Blog and webs(Miah and et. al., 2017)
.
 Newspaper – It is one of the famous source of print media that is least expensive in
natures. Newspapers are generally delivered at home, and available at newsstand. In this
advertiser design the press advertisements in which sixe of the add is decided as per the
budget of the client. It is an essential term that influences the decision making of the
tourist. A person wants and plans to visit Budapest for this he analyse the whole place by
using media. In this they use newspaper because it is an effective and economic in nature
and gives a latest update about the travel.
Purpose – The main purpose of newspaper media source is to create a link between travel
service provider and the customers and it also helps in maintain and create a business
relationship (Tseng and et. al., 2015)
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.
Audience - newspaper is the best way to attract large number of people in a very
economical way. It also gives proper and relevant information about the destination trip
i.e. for Budapest.
Tone of media source – It describes the way of publication speak to its customers and
clients. It is a feeling, sound and attitude that is carried through words. The tone should
be very clear that attracts more and more people and helps in earning revenue. In context
of Budapest trip, people first analyse the source of media i.e. newspaper and than plan to
go there or not.
Perception created – By seeing in the newspaper about the Budapest, it will create a good
perception in the mind of a person because newspaper print in a very attractive way that
every individual attract towards it. It create a social perception on a persons mind and in
this one individual wants and needs play a important role in perceive things (Orsini,
2015)
Media theory – in this print media analysis newspaper create a magic bullet theory that
helps in transferring the ideas, knowledge and motivations into doing it. In this theory
newspaper does not intervening culture and demographic variables that affect an
individual decision making.
Advantages - this type of media source is not expensive and which covers a wide range of
information that motivates a tourist to visit a destination.
Disadvantages – In today’s world seeing a newspaper is not much effective because
many people does not see the newspaper on regular basis. This does not help the
destination analyser to visit in Budapest.
Audio and Visual media source
It refers to an electronic media which processes both sound and visual component like
slide-tape presentations, films, television, podcasts and YouTube. For Budapest destination trip a
person need to analyse the media source that helps in to travel and enjoy their trip to Budapest.
This source of media analyse helps in designing the promotion for the tourism destination area.
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 You tube- It is an important tool of media analysis that is started as a social media tool,
where number of people spending their most likely time. It is basically used for a
perspective on how to recognise and identify the images of the travel country. It also
framing the growth of an individual towards tourism and media analysis .
Purpose of media source – The main purpose of this media is to transfer and aware the
audience and people who are planning to visit Budapest, which is one of the most
culturally and heritage country in the world. The another aim of using this source is that
now travellers watch online videos when they are thinking of taking a trip. It protects the
environment and helps in enhancing the well-bieng of the society.
Audience – using you- tube is one the easiest way to connect and attract more and more
people. Because of this people see the images with sound which is very effective in
seeing. It also help and assist clients to take and receive a proper information with picture
and sound which is very effective in convincing the number of person for travel.
Tone of media source- the tone that is used in you-tube media source for tourism is very
attractive and unique because in this a person can see and hear the add at the same time.
Therefore to attract many customer tourism company can understand that how they fit
into the youtube advertising machine so it does not irritate the person who see the
promotional advertisement but encourage visiting the country Williams and et. al., 2017)
. Perception created – Because of using youtube media in advertising the destination
branding create a impactful perception. In this a person can see the likes and share on the
audio- video advertisement and according to that they set their mind towards tourism. In
context of Budapest destination trip people see the picture, environment, culture with
sound effect on you tube and then make a plan and visit the country (Marine-Roig and
Clavé, 2016)
. Media theory - It refers to the discipline that deals and connect with the content, history
and effects of different media on particular promotion. This report explains the analysis
of Budapest destination pre-trip where a person need to identify the source of media in
which they choose youtube media where the tourism industry use new media theory. This
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broadly means to clear the concepts by using digital technology about the travel in
Budapest(Kim and et. al., 2017)
.
CONCLUSION
From the above report, it has been concluded tourist and excursionists are being influenced
by various source of attractive presentations. Therefore, this project report using print media
and visual media source for pre-trip destination in Budapest that is very effective and it
creats a positive impact on the attitudes, minds and perception of an individual behaviour.
But both of these are different from each other. On the contrary, it is similar sometimes;
both comparison and similarities are explained below.
Basis Print media source Audio-visual source
Meaning It refers to that source where
information is transfer
through print form only
(Roque and Raposo, 2016)
.
It simply means that source
of media where information
and facts can be transferred
by using electronic media to
the targeted audience.
Examples It main examples are
newspaper, magazines
through which information is
transmitted to the person. In
this tour and travel agencied
used newspaper to reflect the
information regarding
Budapest so that clients can
make a plan to visit the city.
YouTube, podcast, television
etc. And many other
electronic media. Tour and
travel company use this
source of media so they will
attract more and more
customers to visit Budapest.
In current environment
people are addicted of using
social media. To influence
and encourage more person
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company can use youtube
media. To properly analyse
the information regarding
travelling to Budapest a
person can use this.
Language used In this source of media
reader’s friendly language is
used.
In this viewer’s friendly
language is used.
Updated and exist deadline In this deadline is exist to the
collection of news.
No deadline is exist,
information can be updated
anytime whenever it is
needed.
Live discussion No live discussion is
possible in print media.
Live discussion is possible in
audio-visual media.
Similarities between print and audio-visual media source.
They both are similar in a way that both used in attracting the more and more people and
create a awareness about the place, environment.
Both give the information regarding tourism to the people so they can plan to visit
Budapest destination trip.
Although, this both term is very effective for a person who plan for destination trip in Budapest.
But using audio-visual media source, helps in earning and gaining more information about the
country inclusive of sound and picture. That more influence and encourage a person perception,
behaviour and mind to visit that Budapest once (Mariani, Di Felice and Mura, 2016)
.
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REFERENCES
Books and journal
Kim, S.E. and et. al., 2017. Effects of tourism information quality in social media on destination
image formation: The case of Sina Weibo. Information & management. 54(6). pp.687-
702.
Mariani, M.M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool:
Evidence from Italian regional Destination Management Organizations. Tourism
management. 54. pp.321-343.
Marine-Roig, E. and Clavé, S.A., 2016. A detailed method for destination image analysis using
user-generated content. Information Technology & Tourism. 15(4). pp.341-364.
Miah, S.J. and et. al., 2017. A big data analytics method for tourist behaviour
analysis. Information & Management. 54(6). pp.771-785.
Moreno, A., Jabreel, M. and Huertas, A., 2015, November. Automatic analysis of the
communication of tourist destination brands through social networks. In 2015 10th
International Conference on Intelligent Systems and Knowledge Engineering (ISKE) (pp.
546-553). IEEE.
Odryna, V. and et. al., 2016. Multi source and destination media discovery and management
platform. U.S. Patent 9,258,609.
Orsini, G., 2015. Lampedusa: from a fishing island in the middle of the Mediterranean to a
tourist destination in the middle of Europe’s external border. Italian Studies. 70(4).
pp.521-536.
Roque, V. and Raposo, R., 2016. Social media as a communication and marketing tool in
tourism: an analysis of online activities from international key player
DMO. Anatolia. 27(1). pp.58-70.
Tseng, C. and et. al., 2015. Travel blogs on China as a destination image formation agent: A
qualitative analysis using Leximancer. Tourism Management. 46. pp.347-358.
Williams, N.L. and et. al., 2017. Destination eWOM: A macro and meso network
approach?. Annals of tourism research. 64. pp.87-101.
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