Media Analysis for Budapest Destination Pre-Residential Trip

Destination Media
Analysis

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Perception toolkit.........................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Media analysis defines as a research of a different types of media, communication artefacts and
select the best one and suited one, that is helpful in promoting a specific product and services. It
includes various sources such as magazines, radio, newspaper, television and internet and
sometimes it also represents the press and news reporting agencies in advertise the product
offerings. This report is based on Budapest destination pre-residential trip. It includes two
sources of media analysis first is print media and second is audio and visual media and further it
analyse the media source by perception toolkit which is very essential for pre-residential
Budapest trip (Odryna and et. al., 2016)
.
TASK 1
Perception toolkit
It refers to an identification, organisation and interpretation of sensory information to
understand the information and an environment. This perception toolkit represent in a two
media source of analysis that is print and visual media analysis that are explained below.
Print media source
It refers to the oldest form of media of advertising but it also remains to be most attractive and
influencing form of media to reach wider audience. There are different and multiple sources of
print media like newspaper, magazines, books, Blog and webs(Miah and et. al., 2017)
.
 Newspaper – It is one of the famous source of print media that is least expensive in
natures. Newspapers are generally delivered at home, and available at newsstand. In this
advertiser design the press advertisements in which sixe of the add is decided as per the
budget of the client. It is an essential term that influences the decision making of the
tourist. A person wants and plans to visit Budapest for this he analyse the whole place by
using media. In this they use newspaper because it is an effective and economic in nature
and gives a latest update about the travel.
Purpose – The main purpose of newspaper media source is to create a link between travel
service provider and the customers and it also helps in maintain and create a business
relationship (Tseng and et. al., 2015)
1