Destination Planning & Development

Destination Planning &
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Understanding the millennial market.....................................................................................3
TASK 2............................................................................................................................................4
Overview of tourism with your destination............................................................................4
TASK 3............................................................................................................................................4
Destination Audit – an analysis of the existing tourism environment within your destination. .4
Outbound millennial market which should be targeted..........................................................6
Strengths in the destination that could be a developed in new market...................................6
TASK3.............................................................................................................................................6
Commitment of the government.............................................................................................6
TASK 4............................................................................................................................................7
Details about the service.........................................................................................................7
Location..................................................................................................................................7
Community development.......................................................................................................7
Availability.............................................................................................................................8
Aligining.................................................................................................................................8
TASK 5............................................................................................................................................8
Safety and security.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
This report is based on the development of the tourism and development of the
destination in any country or place. Destination development is explained in such a way that it
attracts more tourists and people towards it and helps in generating the revenues for the
government. Tourism is one of the factors which affects the growth of the economy and plays a
crucial part in the development of an economy. This report is based on the tourism spot of Rome
which is in Italy as it attracts many tourists every year and helps in generating the higher level of
profits for the government of Italy. Destination development will help Italy in improving the
experience of the tourists who visits every year and it will help in attracting more and more
tourists.
TASK 1
Understanding the millennial market
Millennial market is one of the easy market target as it the millennial target market
people are loyal to the brand for the long term. Millennial market is explained as the people of
society who represents young adults. People who belong to the millennial market understands
that the every organisation sales depends on them as they are the most targetted consumers by
the organisation. Millennial market in terms of travel is explained in such a way that the young
adults are the one who have the urge and knack to explore new and different places and they are
the ones who wants to learn about the new culture and it helps travel industry to target them and
to attract them (Morrison, 2018).
TASK 2
Overview of tourism with your destination
Tourism is one of the sector which produce great revenues for the economy of the
country. Tourism helps the country to develop it's economy and helps in generating the revenues
and tourism helps in attracting the people to their country in order to help them in learning their
culture and languages (Lai, Khoo-Lattimore and Wang, 2019). Tourism helps in building the
infrastructure and encouraging the tourists to visit their country and learn about their history,
culture and values. Italy is one of the travelling destinations in the world as every year thousands
of tourists visit their tourism spots. There are many tourism spots situated in Rome which