Destination Planning and Development: Increasing Tourism Rate in Amsterdam

Destination Planning
&
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Understanding millennial travellers/the current context of tourism in the
destination/commitment by the government to tourism within their overall vision....................3
Conducting the destination audit and identifying the strengths and weaknesses of the key
destination attributes – written clearly and embedding references..............................................4
Proposal of new product with justification, including reviewing the key challenges facing the
destination – written clearly and embedding references..............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Destination planning and development helps in providing sustainable tourism in the
destination by analysing the need and requirement of the tourism it mainly focus on the supply
side of the tourism proper development and planning in the destination helps in increasing the
tourism rate in the country. It helps in providing the best experiences to the tourist which helps in
increasing the revenue of the country. There are various features in the destination which attracts
the attention of the tourist like architecture, infrastructure, gastronomy, events, landscape etc. if
the destination is fulfilling all these requirement of the tourist then it helps in increasing the
popularity to that destination. There are various elements in the planning and development of the
destination like Culture, market analyses, superstructure and infrastructure, transportation,
visitors accommodation etc. (Tourism and creation, 2019).
Amsterdam is basically the capital of Netherlands it beauty attracts the attention of the tourist
the main areas which attracts the tourist are The Rijksmuseum, the Stedelijk Museum, the Van
Gogh Museum, The Amsterdam museum, The Royal palace of Amsterdam Etc. In this report it
will analysed that how destination planning and development helps in increasing the tourism rate
in the country (Lin and Simmons, 2017).
MAIN BODY
Understanding millennial travellers/the current context of tourism in the destination/commitment
by the government to tourism within their overall vision
Millennial travellers are basically the largest generations these are the people which are
born in 1981 and 1996 these travellers helps in increasing the profit of the business as per the
research it has been concluded that millennial travellers generate $ 180 billion revenue in the
tourism industry In the world 31.5% are the millennial travellers This travellers have the
spending power of $ 200 billion which helps in the growth of the business. For millennial
travellers life is about travelling and experiencing new things. Due to which they spend huge
amount of money on travelling and visiting different destination which helps in attracting their
attention. As per the research of the global digital traveller 2019 The preferences of the travellers
are mapped according to their age. Which resulted that younger travellers are consulting with the
travel advisors before the booking so that they can experience best services. According to the
julie Danziger which is the managing partner at Embark people think that millennial generation