Information Systems for Services Industries: Online Shopping Store Website Plan Report

Running head: Website Plan
Information Systems for Services Industries: Online Shopping Store Website Plan Report
Name of the student:
Name of the university:

1WEBSITE PLAN
Introduction
Internet service is referred to as one of the most fertile grounds through which any
business developer can build effective platform for selling their desired products to the
consumers. This incident basically took place due to the consumer base is potentially in order of
Millions of aspect buyers who are not restricted by the physical location. The main problems that
the business owners are facing while setting up the business online stores is that at the initiation
it can appear very frightening while the businesses are facing with the prospect for adding the
Ecommerce functionalities that are requiring into their website.
For this specific report the business concept that has been nominated is the design of an
online hotel booking system for “Destiny hotel”. The name of the website that the travel agency
will design termed as www.destinyhotel.com. The website will be designed in WordPress. The
background of the business along with the business goals, marketing plan, competitive website
analysis, target audience and user environment, content of the website, a template design and
marketing techniques are developed in this report. It is expected that with the successful
implementation of website the consumers will be able to book for their hotels and other tourism
specification combo with a reasonable budget range.
Business background
“Destiny hotels” is a tourism agency which offers hotel booking facilities in different
location all over Australia to the interested consumers. “Destiny hotels” is headquartered in
“New South Wales” and it offers services all over Australia and New Zealand as well. Currently,
for booking any desired hotels, the interested consumers have to visit to their head office.
However, due to the increasing number of consumers it has become little difficult for the

2WEBSITE PLAN
company to deal with such huge consumers face to face. With the development of such website
the consumers can directly search for their desired hotels and book accordingly. As the company
currently uses the concept of manual booking system thus the clients have to visit the office from
12:00PM to 5 PM to book for the hotels. The website will offer an automated booking system
and also allow the customers to book for their desired location hotels regardless of time.
Website goals
The main goal of online website of “Destiny Hotels” is to deliver a user friendly
dashboard to the consumers which can be easily handled by the consumers. It will also offer
27X7 hours services to the consumers. Moreover, the company is expected will deliver potential
visitors for booking a room anytime they are willing to. The rate of the sales will also increase a
lot due to no such time limitation of working hours. Not only this but also the total number of
hotel bookings will also increase a lot.
Competitor website analysis
Many competitor website analysis tools are available in the markets that are widely used
by the business organizations. The competitors can be goldmine of data that can alert every
perspectives of the marketing and rocket the traffic of the websites. Fr this specific website the
competitor analysis tool that will be used is Similar Web. With the help of this tool the channels
which are driving the traffic of the competition can be identified along with stats, traffic
distribution, top organic as well s paid search keywords, top advertising networks and interest of
the audience.