Determine Marketing Strategies for Brand Valuation

Added on -2020-07-22

| 12 pages| 3410 words| 41 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 4 of 12 pages

CASE STUDYPROPOSAL
Table of ContentsTITLE..............................................................................................................................................1PURPOSE OF THE PROJECT ......................................................................................................1Research Aim .............................................................................................................................1Research Objectives....................................................................................................................1Research Question ......................................................................................................................1Introduction.................................................................................................................................2Over view of organisation...........................................................................................................2LITERATURE REVIEW ...............................................................................................................3Case brief....................................................................................................................................4SOURCE OF DATA .......................................................................................................................5RESEARCH METHODOLOGY ....................................................................................................6Type of investigation:.................................................................................................................6Research design ..........................................................................................................................6Research approach......................................................................................................................6Research philosophy...................................................................................................................6PROBLEM STATEMENT .............................................................................................................7PROJECT PLAN AND TIMESCALE............................................................................................8.........................................................................................................................................................8REFERENCES................................................................................................................................9
TITLE“To determine marketing strategies for brand valuation: A case of McDonald’s”.PURPOSE OF THE PROJECT The present report is based on determining key marketing strategies for brand valuationof McDonald's. The major purpose of conducting this research is to providing a significantdirection to the reader for identifying the importance of brand and its effectiveness at marketplace. The current report helps me to resolving issues that are faced by me in my future reports.The basic aim of this research is to providing significant information about brand and itsimportance at market place in order to attaining higher position at market place. Brand haspositive as well as negative impact on customers mind, so people are mainly attract towards thefirm which is having high brand image. In the present market scenario, mostly customers areattracted towards the image and brand of firm because people are more conscious towards thebrand image and high standard. McDonald's is the largest American foods industry that deals inproviding best quality foods products across the world at reasonable price.Research Aim To evaluate marketing strategies which help in enhancing brand valuation. A case studyon McDonald's Research ObjectivesTo identify the impact of marketing strategies on McDonald's To evaluate the effectiveness of brand in competitive era To ascertain the marketing strategies that help in enhancing brand image of McDonald'sTo recommend various ways through which McDonald's improve their brand image inthe competitive market Research Question What are the major impacts of marketing strategies on McDonald's? How to evaluate the effectiveness of brand in competitive era? Which marketing strategies help in enhancing the brand image of company? What are the major recommendations to McDonald's for improving their brand image inthe minds of customers? 1
IntroductionEvery business organisation is focused on adopting the most essential marketing strategyin order to increase their brand image and valuation in the minds of customers. Major purpose offirm is to provide high quality of goods and services for satisfying the needs and wants ofcustomers who are willing to take advantage of offered services of firm (Cova and Paranque,2012). It has the biggest fast food restaurant chain over more than 120 countries. It is requiredfor company to adopt various marketing strategies through which they can easily attain their setobjectives and aim. These objectives help the organisation to improve their brand image. Theactual value of company is based on their goodwill and brand image. Organisations are focusedon creating suitability in their brand image in order to gain attention of large number ofcustomers. As a largest food chain, company needs to improve their service quality in order tomaintain their working ability and brand image. Over view of organisationMcDonald's is an American food based industry who deals in hamburger and fast foodproducts. The founder of McDonald's are Richard and Maurice McDonald who establish theirfirst outlet in California and San Bernardino in the year 1948. They started their business throughhamburger stand with the help of production line principles (Cuganesan, Dunford and Palmer,2012). McDonald's is the world's largest foods service retailer with over 35000 outlets and storesin over 120 locations. The outlets and stores of McDonald's are operated by individual localbusiness women and men across the world. It is one of the largest franchises in the UnitedKingdom as well as in other countries. It included various top items such as cheeseburgers,hamburgers, French fries, McNuggets. The firm is famous for their high quality and fast servicesof food products. It is focused on implementing effective changes in their products as per theneeds and demand of customers. McDonald's has its owned and franchised firms in which it hasvarious ethical and social responsibilities and norms which are needs to be followed by eachoutlets in order to providing good and high quality services to their potential buyers.2

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Students who viewed this