The Detu Max Market Strategy

THE DETU MAX MARKET STRATEGY 1
The Detu Max Market Strategy
By (Name)
The name of Class
Professor’s name
School’s name
The state and city where it’s located
Date

THE DETU MAX MARKET STRATEGY 2
The target consumers
The company has been able to meet these demands by coming up with a new Detu max mainly
designed for the following groups. The commercial business, social influencers and the media
business. This is because a 3D 360o VR camera is equipped with a capability of shooting a
stereo motion images at 8k resolution. The other element in the brand is the real AI object track
which is generally calm. This feature can be a very ideal for situations like the live streaming
since one can view the subject without necessarily getting up and turning around. Detu has
released other brands like Detu F4 plus cameras, but they do not provide a 3D feature or added
benefits like the ones with the new Detu Max. The camera is as well very important for the social
influencers since it has been engineered to enable the users to build the VR 3D live streaming.
Thus, can be used to stream directly to social media platforms like Facebook and on YouTube.
The Detu Max camera is also ideal for other commercial business like the Android apps and the
iOS users. This because its compatible with the applications easily hence can be used in
improving the mobile phone features which can make it easier for business individuals to edit the
images to share on social media platforms. The camera can be used by the entrepreneurs in
solving some problems liking gathering the data that can be used in business decision making.
For example, they can equip it on the billboards to gather the details of those passing by in terms
of their gender, age and how they often look at their billboards. Then these details can be
transmitted to their data base. Lastly the new Detu max VR camera can be used by the director of
photography services for the production of TV commercials. The camera is very suitable for
recording video campaigns like the Olympic skaters which can be used in television commercials
(Hennart, 2012).

THE DETU MAX MARKET STRATEGY 3
The Detu Max VR camera is attracting the new customers every day marking its significant
market growth. The market is growing at a high rate due to the affordable prices of the product
and the many campaigns conducted to promote the brand recently. Following the thirteen days
campaign, the new Detu Max camera market is seemingly growing every day. The brand has
already received about $ 150000 funds from other organizations like backer and at the same time
attracting more consumers. For instance, through the campaign, many customers have been able
to order the product at a reduced price. The company is as well partnering with Facebook and the
red who are in the processing of developing a high-resolution VR camera thus increasing the
market for their brand at high range (Reeves, Love and Tillmanns, 2012).
The competitors
The Detu Max has plans to undercut the competitors as predicted due to the price placed on the
product. The brand has been priced aggressively such that the retail price is at $3499 which is the
same price as the competing insta360 pro according to its recent market review. With regards to
its AI feature, the new Detu Max 360 VR camera will also be competing with the Pilot Era that
uses AI as well. Detu Max has been able to outdo some of its competitors through the Kickstarter
campaign by providing affordable prices. The brand has also been availed in super early bid
backers and their website making it easier for the consumers to make their pre-orders (Atsmon,
Kertesz and Vittal, 2011).
The market Mix
The Detu Max is high consistency with the market mix the 4p's/ 7p's like the product, price,
place, and promotions with their brand's repositioning. First, the company is providing a quality
product and at the same time being very innovative to add more value to their consumers and