Business Case for Relaunching Yang Sing Hotel in Manchester

This report discusses the business case for relaunching Yang Sing Hotel in Manchester, including project mission, aims, objectives, stakeholder mapping, work breakdown structure, Gantt chart, risk management schedule, conflicts in the project, strategies for handling conflicts, and the role of the sponsor.

Business Case
EXECUTIVE SUMMARY
As this report is based on a business case that aims in explains in handling out a project
effectively. As this explains about a business case that deals in relaunching of hotel which is
Yang Sing hotel in Manchester. As it deals in providing out effective services after relaunching
for gaining out effective market share for earning out profits. It basically explains about
stakeholder mapping in order design relaunching of business case with effective frameworks.

Along with it explains about certain recommendations that could be provided to hotel in terms of
relaunching of business case for improving its productivity.

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project mission, aims, objectives as well as stakeholder mapping.......................................1
Work breakdown structure as well as Gantt chart that demonstrate planning,
scheduling, resource utilisation and cost estimation considerations....................................3
Risk management schedule......................................................................................................5
Discussion of conflicts that are arise in project with strategies that could be put for
handling conflicts along with role of sponsor in process.......................................................6
Recommendations for project should go ahead as well as with reason...............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business case basically captures reasoning for carrying out a project as well as task. It is
basically presented in a well-structured written document and could also be come in form of
short verbal agreement or a presentation. Business case generally provide justification for
performing out a project, program as well as portfolio. It simply evaluates advantage, cost along
with risk of alternative options that are provided with the rational for performing out a referred
solution (Long, DUANG-EK-ANONG and VONGURAI, 2021). This report is based on case
study of Yang Sing hotel in Manchester which is a well located luxury boutique Hotel in Central
Manchester that is inspired by Oriental culture. As Hotel is stylishly design through to intimate
spaces for having relaxation. Along with it provides spa offer for a range of exotic treatment as
well as aromatherapy steam room. This report includes project mission, aims, objectives along
with stakeholder mapping, work breakdown structure and Gantt chart which demonstrates
planning, scheduling, resource optimisation along with cost estimation consideration, risk
management schedule, discussion of conflicts which are present in project along with their
strategies that could be taken into consideration for dealing with conflict with roles of sponsor in
process, recommendations for project that should go ahead with reason along with its conclusion.
(Source: https://www.google.com/search?q=yang+sing+hotel)
MAIN BODY
Project mission, aims, objectives as well as stakeholder mapping.
As Yang Sing Hotel is of 48 bedroom Oriental Hotel that add joint with 84 restaurants in city
along with it opened for 8 months ago with a CO owner Gerry Yeung and carried a mission of
adding a statement on their Hotel by creating a mission of best hotel in Manchester that they
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have to be succeeded by customer uh huh stayed in their ambiance (Lenz, 2021). As it is an
Oriental luxury hotel that is situated in Central Manchester with having 48 bedrooms that are
inspired from the themes of China, Thailand, India as well as Japan culture. Along with Hotel
offered and President level of services in their City that could be able to enable their guests to
adapt and make their service through online booking system by selecting complementary
bathroom services from extensive personalized menus in terms of from pillows as well as
Japanese silk do weights along with fragrance fill of rooms. As due to some reasons hotel had to
shut down because of various issues and they were facing various economic crisis and as per
managing director of Hotel it was opened at a wrong time then there was a global economic
crisis. As with entertainment challenge it could be evaluated as well as predicted that there was
lack of proper planning that could result in having failure of project (Østergaard and Andersen,
2021). In spite of team it has been analysed that they have properly planned discuss as well as
determined various conditions that are around that are faced by project in terms of economic
crisis. As along with another determined challenge with Hotel is of their sustainability issues as
their room rates which were offered to customer were widely decreased across luxury hotel
market along with business that are not sustainable but having end of recession site. As they are
offering low prices to the customer could be an advantage for the hotel at times but these factors
like loss of money could be able to prove to have overburden situation as well as made hotel to
suffer a large loss.
So this report generally focuses on considering case study of Yang Sing Hotel that is located
in Manchester and that has provided to a liquidator with a referring of report which provides that
detailed business case with the project plan along with recommendations with the mission to
provide best effective services (Akhtari, 2021). As in order to perform this report there are
certain goals and objectives which are to be made for performing at this report effectively for
having an accurate analysis. As aims and objectives of this report could be as follows:
 Incorporation of project Management concept along with theories that could facilitates
driven hotel activities.
 Consideration of project management factors like risk management, project planning,
fulfilling performance requirements as well as budgetary control according to a primary
factor along with various principles in order to relaunch hotel (Balaz, V., 2021).
 Developing a business case in a detailed project plan for new hotel.
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 Analysing company’s future activities for developing new project with milestones.
As along with that stakeholder mapping could be performed by having stakeholder analysis
which is referred to a best way for carrying out integral research for business. It helps in
identifying requirements as well as obligations of shareholders of company in terms of business.
Is it is possible to easily refer relative relevance of every party stakeholder for having collective
forces as well as interest by implementing analytical technology for re launching of Yang Sing
Hotel that could expand its market affiliation through international as well as national company
faster. As stakeholder mapping is considered to be an essential way for analysing new hotels
internal factors in terms of clients, vendors, employees as well as other factors that are
considered to be key player which are included in relaunch of Hotel that are as follows:
 Customers: They are considered to be the leading players in sector which carries a
significant effect on new hotel's consistency, competitiveness as well as stability. As
major customer requirements are related to Hotel is of qualitative as well as conditioned
services. As hotel carries the aim of providing customised product to customers in order
to fulfil their requirements.
 Employees: As new hotel employees generally present high turnover of company as it
focuses on having various training programs for enhancing their motivation of workers
for reducing contact gap at Hotel among higher level as well as lower level which are
faced earlier (B. Walker, Lee and Li, 2021). As re-launch of Hotel could change sum of
interaction in terms of shortcoming due to number of scheduling as well as
implementation challenges.
 Suppliers: As retailers as well as suppliers could be paid on time for ensuring a adequate
and proper supply of their raw material as well as food in their hotel. Along with that
good communication among Hotel as well as a supplier could be established for having
effectiveness in company for dealing with any supply problem.
Work breakdown structure as well as Gantt chart that demonstrate planning, scheduling,
resource utilisation and cost estimation considerations.
As in order to make every activity easier work breakdown structure could be performed for
dividing complete project into different groups. As well as a detailed workflow of process of
activities in terms of time frame of schedule project could be carried and represented through
Gantt chart so that all activities related to planning, scheduling, resource optimisation as well as
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cost estimation could be performed well. As these factors in terms of Yang Sing Hotel could
explained as follows:
 Planning: As planning could be carried for carrying out performing out practices in
terms of making building repair creating out working system along with planning for
duration of project which could be documented in project for carrying out various
operations in order to support project for its success (Bafna and Saini, 2021).
 Scheduling: As in order to schedule operations of project it is necessary for hotel to
define various project milestone so that their activities could be performed in a specified
Time scale. S bi carrying out work breakdown structure as well as Gantt chart it will be
beneficial for hotel in order to identify various operations that are to be performed within
a specified Time scale by having documentation along with creating a project,
determining of risk and strategy along with planning of pricing as well as other
operations.
 Resource utilisation: It is essential for hotel to ensure that resource is to be optimally
utilise in market so that business activities could be able to perform their project well
with success within a specified period of time (Wang and Yang, 2021). As in order to
carry report project it is necessary to ensure that project is to be fully utilised.
 Cost estimated consideration: As in order to perform a project with a successful manner
it is essential for Yang Sing hotel to estimate its cost by performing out budget so that all
activities should be performed within a specified budget only so that excess cost could
not lead to laws of Hotel.
Work Breakdown Structure:
Gantt Chart
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5

Risk management schedule.
As Yang Sing Hotel Oriental Hotel should adopt a cross functional approach in management
of both its daily operations for having new package development. As one of project aim is to
have a strategic goal for carrying out its investors for having a proper fund that could release a
capital investment in development of various facilities. It basically implies that hotel has to carry
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a budgetary constant in terms of risk for that various plans are to be used by hotel for enhancing
their facilities (Scuttari, Pechlaner and Erschbamer, 2021). Though company should face
enhancing facilities by facing out absolute insufficiency of required fonts that could adversely
carried on uncertain budget that are being approved. Therefore, finance of Hotel department
should find different ways for getting out funds in order to facilitate enhancement of Hotel for
avoiding various risk. As risk measurement could be of insecurity, environmental risk as well as
health risk in hotel that could be minimised due to proper risk programs. There is various section
in which each section in company should be customised risk management programs which could
ensure that our customers as well as employees are to be secured as well as having no
deficiencies around with having experience nature. Along with that decide this program it could
help in mitigation as well as contaminant of risk that could outcome in decreasing probability of
risk occurrence in hotel. As inherently Yang Sing Oriental Hotel could create a constant as well
as risk Management committee which could be beneficial as well as responsible for handling
with various constant along with risk which could be arrived in their Hotel workplace.
As in increasing competitive global world hotels that do not look forward could undoubtedly
left behind. So in present scenario project risk management becomes widely essential for Hotel
that could define, reacts as well as evaluates to risk by having scheduling through risk
assessment along with monitoring for having control in management as well as responses. Risk
assessment testing of assumptions along with analysis of decision making could be a major tool
for having a particular correct direction (Rašovská, Kubickova and Ryglová, 2021). There is a
magnitude as well as effect of risk which is identified by level of complexity that certainly
moves beyond conventional hotels in scenarios for carrying out business practices. In return it
could define optimised solution for scheduling along with performing operations for having
versatile alternatives and flexibility. Also with that there is increase market competition which
could be beneficial for Hotel operation for having a risk analysis that could offer a range of
techniques which are valuable for managing changes along with identifying impact of internal
risk.
Discussion of conflicts that are arise in project with strategies that could be put for
handling conflicts along with role of sponsor in process.
As in present era of globalised economy nothing would be certain. By having fast evolution
in technology, customer expectation, regulation as well as market requirements Hotel sector is in
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a direct exposure for some of the biggest conflicts that could be faced by business (Edistra,
2021). As today business is overburdened through higher turnover rates as well as shortages of
skilled workforce. As some of conflicts that could be arise in Yang Sing Hotel with their
strategies also to be used are as follows:
 Evolving technology as well as sharing economy: As with fast advancement in
technology it has provided a wide platform as well as introduced few players in to Hotel
sector. As these new players are optimising advanced characteristics of internet web
based as well as mobile application for providing their services. With new age travellers
that are technological savy as well as they largely depend on having applications along
with websites for locating their Hotel along with implementing them according to their
convenience. So due to experiential travel as well as company could pose some unique
threats in hotel industry.
 Debt funding: As most off sources ab in which funds to have Hotel sector charges for
having higher rate of interest as well as even in paying back premium is also kept in
minimum (Vizano, Sutawidjaya and Endri, 2021). As since Hotel was initially closed as
well as had a huge financial debt it could at the conflict that requires to be a wide funding
for considering a period so that equity and debt could be paid.
 Licensing: As it is well known fact that Hotel sector is difficult segment to start their
business. As path to hotel business carries through a bunch of regulation as well as
licensing process. Along with performing out land acquisition it could proceed with
environmental clearance, labour norms, water, food standardization and many other
issues.
 Poor communication: As it carries a potential to kill their project as Hotel is facing
different misunderstanding that are related to scope of project, schedule important along
with various activities that are involved in making idea of project which could lead to
have project failure.
As in order to resolve these conflicts certain strategies that could be used by Hotel are as
follows:
 Hotel should build their online presence with their websites so that young generation
could find it easy for selecting their hotel in terms of their stay.
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 Proper and effective communication mode should be used in order to make various
activities successful by effective transferring of information without having any
misunderstanding (Ahn, Shamim and Park, 2021).
 Proper licensing agreement could be carried by Yang Sing hotel so that Hotel could be
able to operate under rules and regulations of government.
 Hotel should be environment concerned and use those resource as well as raw material
that do not cause any harm to economic environment as well as surroundings of Hotel.
 It is necessary for hotel to find wide investors that can invest on their business so that
they could be able to pay back their debts on specific period of time.
As sponsor could carry role of promoting their product so that Hotel could be able to make
there relaunch successful by having effective investors in market with the proper market
research. Sponsors invest a certain amount of money in their hotel business so that Hotel could
be able to carry up their relaunch activity in their project successfully and development of project
could be carried without having any consequences.
Recommendations for project should go ahead as well as with reason.
As in order to conclude project it has been analysed that project management is not only
about installing, upgrading Hotel sector which off about its culture. As there is various
adjustment along with innovations that could be taken for having establishment in order to deal
with culture change for having concerned authority (Lim, and To, 2021). For having this
situation, it incorporates for project management strategies that could help in investment in
company for making area launching a used success. There is a tactical shift in management as
well as company’s priority that could be required to be maintained for Hotel lifecycle as an
ongoing project. So for that certain recommendations are to be provided for identifying that
project should go ahead along with their reason for their future activities which are as follows:
 As it has been recommended that new Yang Sing Hotel requires to be responsive to their
customer needs in terms of sustaining competitive business strategies. Doing about their
diverse as well as very preferences of the customer for having effective services.
 Hotel should adopt proper technical platform for expanding their capability horizon that
could help in attracting new age travellers which could consist of new generation in terms
of property Management system.
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 Hotel could use right pricing at right time strategy that could be implemented for having
a data related to its customers as well as competitors.
 It is recommended that Hotel should tie their hotel staff incentive through customer
satisfaction.
 Feedback analysis should be used in order to enhance their customer experience (Lim,
2021).
 As these recommendations could be beneficial for hotel in order to make their relaunch a
grand success for having development of their hotel.
CONCLUSION
It has been concluded from above report that business case generally the presents are reason
for carrying out a project along with various activities that are structured in a written document
which is carried by a project. As business case generally gives out as justification which is
necessary for any company to carry out a project. This Report generally carried out explanation
of a case study of a hotel sector where objective of project is explained with stakeholder mapping
which is considered to be taken into consideration. As it is explained with work breakdown
structure along with Gantt chart that could be able to explain about planning with other cost
estimation considerations which are taken into to account for performing out project activities.
Along with that there is an explanation of risk management schedule where different conflicts
that could be faced by project are explain along with their methods that could be e present in
order to deal with them. last report explains about recommendations of project which could be
performed for carrying out project effectively. Therefore, outcomes are explaining for carrying
out project effectively within a specified period of time.
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REFERENCES
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Science Perspectives on Tourism and Hospitality (pp. 165-180). Springer, Cham.
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developing slow tourism in the Caribbean. Journal of Travel & Tourism Marketing .38
(1). pp.1-15.
Bafna, P.B. and Saini, J.R., 2021. Identification of Significant Challenges Faced by the Tourism
and Hospitality Industries Using Association Rules. In Data Management, Analytics
and Innovation (pp. 121-129). Springer, Singapore.
Balaz, V., 2021. ADAPTABILITY OF BULGARIAN EDUCATION SYSTEM TO THE
OCCURRED.
Edistra, N., 2021. Determining service quality towards repatronage intention at 5 star hotel in
Jakarta (Doctoral dissertation, Universitas Pelita Harapan).
Lenz, R., 2021. ‘Hotel Royal’and Other Spaces of Hospitality: Tourists and Migrants in the
Mediterranean. In Thinking through tourism (pp. 209-229). Routledge.
Lim, S.Y., 2021. Factors affecting employee commitment to change in Malaysia service
organizations: the moderating impact of organization culture. Studies of Applied
Economics .39 (1).
Lim, W.M. and To, W.M., 2021. The economic impact of a global pandemic on the tourism
economy: the case of COVID-19 and Macao’s destination-and gambling-dependent
economy. Current Issues in Tourism, pp.1-12.
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Education on Student Satisfaction in Higher Education: A Case Study in Cambodia. The
Journal of Asian Finance, Economics and Business .8 (3). pp.1405-1416.
Østergaard, P.A. and Andersen, A.N., 2021. Variable taxes promoting district heating heat pump
flexibility. Energy .221. p.119839.
Rašovská, I., Kubickova, M. and Ryglová, K., 2021. Importance–performance analysis approach
to destination management. Tourism Economics .27 (4). pp.777-794.
Scuttari, A., Pechlaner, H. and Erschbamer, G., 2021. Destination Design: A heuristic case study
approach to sustainability-oriented innovation. Annals of Tourism Research, 86,
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Vizano, N.A., Sutawidjaya, A.H. and Endri, E., 2021. The Effect of Compensation and Career on
Turnover Intention: Evidence from Indonesia. The Journal of Asian Finance,
Economics, and Business .8 (1). pp.471-478.
Wang, Y. and Yang, Y., 2021. Analyzing the green innovation practices based on sustainability
performance indicators: a Chinese manufacturing industry case. Environmental Science
and Pollution Research .28 (1). pp.1181-1203.
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