Develop a Marketing Plan

Running head: DEVELOP A MARKETING PLAN
Develop a Marketing Plan
Name of Student
Name of University
Author Note

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DEVELOP A MARKETING PLAN
Table of Contents
Part A........................................................................................................................................2
Assessment 1............................................................................................................................2
1.1 Conducting a marketing audit.........................................................................................2
Part-A: SWOT analysis.......................................................................................................2
Part-B: PEST analysis......................................................................................................... 3
Part-C: GAP analysis..........................................................................................................5
Part-D: BCG Growth Share Matrix.....................................................................................6
Part-E: Five forces analysis................................................................................................7
Part-F: Evaluation of marketing opportunity options........................................................7
1.2 Developing feasible strategies........................................................................................8
1.3 Planning achievable marketing tactics............................................................................9
Part A................................................................................................................................ 9
Part B.............................................................................................................................. 10
Part C...............................................................................................................................11
Part D.............................................................................................................................. 12
1.5 measuring marketing effectiveness..............................................................................12
Part B...................................................................................................................................... 13
Bibliography........................................................................................................................... 14

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DEVELOP A MARKETING PLAN
Part A
Assessment 1
1.1 Conducting a marketing audit
Part-A: SWOT analysis
Internal Strength
The advantage of FitLife is
that it is has 182,000
members
It provides unique
equipments for gym
Unique resources such as
automated treadmill can be
gained by the company
Factors such as good
employee strength provides
selling opportunities
The USP of FitLife is the
existence of 70 health clubs
Weakness
Improvement on the
equipments can be made
Avoiding use of old
technology need to be
maintained
The prices of the equipments
can be a weakness
Factors such as lack of
promotion loose the sale
External Opportunity
Opportunities for expansion
in international borders
exists
Interesting trends like
robotic simulation of
exercises can be applied
Threat
Obstacles are faced from
new entrants
Competitors are using
technologically advanced
equipments
Quality of the services are
changing
Change of technology can be
a position threatening factor
Cash flow is less due to lack

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DEVELOP A MARKETING PLAN
of updated products
Lack of updated products can
threaten the business
Table 1: SWOT analysis
(Source: Created by author)
Part-B: PEST analysis
Elements Factors
Political The next local election in the Australia is in
2019. This may not have any impact on the
business
None of the pending taxation changes can
hamper the company
Business regulation will not have any impact
to the regulation or deregulation of business
The Government approach and other
political entities can have a positive impact
on the business
The time scale for changes in legislation can
be in 4 years of time
Political factors related to trading may
change in four years with the advent of a
new President
Economic The current economy of the Australia can be
considered as unpredictable as drop in
process may have a negative impact on the
development of the country or the company
The rates tend to vary depending upon the
fluctuation in the economic condition of the
country
The disposal income is at a constant rise due
to the growth of income. This is unlikely to