Develop a Marketing Plan

DEVELOP A MARKETING
PLAN

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Business mission and vision....................................................................................................................3
Objectives................................................................................................................................................3
Marketing audit.......................................................................................................................................4
Ansoff matrix..........................................................................................................................................8
Marketing plan........................................................................................................................................9
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Marketing plan is the document which mainly outlines the series of activities which
organizations undertake to accomplish goals and objectives. The main aim of this report is to
develop a marketing plan for the new service launched by Uber which is Uber Freight App.
This is the service where Uber mainly provides trucks and truck drivers for moving the
freight and goods to the shippers and basically connects shippers and carriers. This is a way for
streamlining the business operations by helping to build effective logistics system.
This report provides a brief about mission, vision, objectives, marketing audit and
marketing plan.
MAIN BODY
Business mission and vision
Mission
Mission of Uber is to provide a safe and convenient transportation to each and every
individual and increase the access of smarter transportation.
Vision
Vision of Uber is to become the most trusted market leader by providing hassle-free and
technology-efficient rental services and transportation services to the people and working
towards the interest of stakeholders.
Objectives
 To increase the sale and popularity of new service Uber Freight app by 34% in the
upcoming 3 months.
 To increase the market share by 54% in Australia through Uber Freight by the end of
2020.
 To enlarge the customer base by 45% in the upcoming 2 months
 To increase profitability ratio by 65% by the upcoming year of 2021.

Marketing audit
PESTEL analysis
Political factors
The various political factors which will affect the new Uber Freight app is political
instability, corruption, tax rate etc. Due to high political instability in Australia, the corruption
rate has increased from 34.2% to more than 51.6%. This will affect the new product Uber Freight
in negative way (Magalhães and et.al.,2020).
Economic factors
The interest rates in Australia have generally increased in Australia from past few year to
nearly 45.8%. Thus Uber will face a great challenge in taking loans for its various activities and
operations and thus will affect it in negative way. On the other hand, high employment rates in
Australia will prove to be highly beneficial for the company and will help to increase the sales of
Uber Freight. Due to high employment, it will be easier for the company to hire skilled and
experienced employees and truck drivers for its new Uber Freight (Dib, 2018).
Social factors
Due to high disposable income, the lifestyle of people in Australia has eventually
increased. This will affect the performance and popularity of Uber Freight in a great way and
will help to increase the goodwill of Uber in market. On the other hand, perception of people
towards driving trucks is highly negative and thinks that driving truck is not a reputable job. This
will affect performance of Uber Freight in negative way and there might be less people interested
in driving Uber Freight trucks (Hansen and Juslin, 2018).
Technological factors
The growing demand of people and rise of advanced technology as well as social media
will eventually help to increase the popularity of Uber freight in the markets of Australia. As
nowadays, people are increasingly accessing the technologies and apps thus this will help to
increase the performance of Uber Freight as this will provide hassle-free services to the end